#ThrowbackThursday–The Evolution of SocialRank



In light of #ThrowbackThursday (commonly known as #TBT) and the release of SocialRank 2.0 last week, we decided to do our own version of #TBT.


January 2012
It all started one day when Alex Taub and Michael Schonfeld thought of an idea called MVF. Or Most Valuable Follower. It wasn’t too scientific–they basically just took all of your followers and sorted them by a combination of who had the most followers + a good ratio of follower/following. So if you had 1M followers and you followed 1M people you were less valuable than someone that had 1M followers and followed 100 people. Pretty simple, no?


The app was intended to be for fun–a weekend side project for Michael and Alex.


Despite being a side project, MVF was picked up by Mashable, TechCrunch and many more outlets. It went viral and tens of thousands of people used it in the first week. It was fun, but Alex and Michael had full time jobs, and after a month or so they turned MVF off and went on their way.

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That should have been the end of the story, but over the next two years brands continued to email Alex and Michael about bringing MVF back. While there were tons of tools out there to help brands figure out what content to push out, what time of day to tweet and what hashtags to use, there were no easy-to-use and affordable tools to help the brands manage their followers. The brands asked Alex and Michael to take MVF and build on top of it. They wanted a tool to help them identify, organize and manage their followers. From all of the inbound, there was clearly a need for this type of tool.


Jan/Feb– Michael and Alex left their jobs and started SocialRank!  It started as a simple tool to help brands and people find out more about their followers on Twitter. The initial version of SocialRank looked something like this:


The original SocialRank had a few launch partners, including GoPro and Spotify at the launch. GoPro and Spotify used the SocialRank platform to find their most engaged followers and reward them. GoPro gave away a full GoPro set and Spotify delighted one of their followers with a free month of Spotify premium. The result was authentic brand engagement from real fans.

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May 2014SocialRank raised $1 million to get SocialRank rolling + announced 5,000 brands are using SocialRank.

May was a big month for SocialRank. SocialRank announced $1M in funding, that it had hit over 5,000 brands using the tool and a new product called Market Intelligence would be available in beta soon.

July 2014SOCIALRANK 2.0

Last week, SocialRank introduced an updated version of the product, filled with fun new filters and upgraded sorting mechanisms in addition to new ways to save/export lists. This represents one step further in the evolution of SocialRank.

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For the 2.0 launch, SocialRank partnered with brands such as Juicy Couture, Uber and even the one and only, Muhammad Ali!

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We have started work on Instagram and have a lot more in store. The SocialRank story is just beginning.

Stay tuned!

We would love to hear your feedback about SocialRank 2.0: [email protected]



Alex Taub

Co-founder of SocialRank

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