SocialRank Daily #1: How a Chipotle burrito pretends to be healthy

This is the SocialRank Daily, a newsletter for and by marketers, advertisers, and brand strategists. We hate fluff, and we hope you do, too. Please feel free to forward this newsletter to anyone who would enjoy it. To subscribe, click here.

Shortform:

Tom Fishburne, cartoonist/marketer, “Health Food Marketing”. A funny take on how you can market unhealthy food by focusing on the parts of it that are “healthy.”

Medium:

Alexandra Previdi of Vivaldi Partners, “Stranger Than Fiction: A Mad World Even Don Draper Couldn’t Have Imagined”. In which Previdi runs down some classic ads from the 1960s for Mohawk Airlines as a contrast to today’s digital, hyper-connected world.

Longform:

Roman Mars from 99% Invisible, “Why City Flags May Be the Worst Designed Thing You’ve Never Noticed”. A TED Talk in which a podcaster live-produces a podcast about the design, purpose, and philosophy of flags. Not your typical TED Talk (text transcript also available).

 

Ammar

Wearer of many hats at SocialRank. @AmmarM08

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