New Feature: Most Popular Among Followers

We recently revamped some of our most widely used filters to include your followers’ most popular results on SocialRank. You’re now able to see your audience’s most popular locations, keywords, hashtags (for Instagram), interests (for Twitter), and companies (for Twitter).

All you have to do to view them is to click on a particular filter. The most popular results will appear in-line before you even search for anything.

Let’s see how this all actually looks.

Bio Keyword Filter
For Twitter and Instagram

Screen Shot 2015-06-28 at 10.53.31 AM

As one of the most popular filters on SocialRank, the Bio Keyword filter lets you query your followers by the words and phrases in their name, handle, and/or bio. Viewing the most popular keywords among your followers gives you a richer idea of how your audience tends to identify itself.

In my case, it’s mostly founders and marketers in the tech world.

Location Filter
For Twitter and Instagram

Screen Shot 2015-06-28 at 10.53.41 AM

The Location filter lets you search followers by where they are based. The application of Most Popular is pretty obvious here — you can now see the three most frequently-occurring locations among your followers. This could be particularly useful when planning local events.

Interests Filter
For Twitter only

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The Interests filter drills down into more finely-defined categorizations for your followers’ interests. (We pull this data thanks to Klout’s API).

My account’s Most Popular Interests align with the results from the Bio Keyword: technology entrepreneurship and marketing.

Company Filter
For Twitter only

Screen Shot 2015-06-28 at 10.54.00 AM

The Company Filter matches up your followers’ LinkedIn data with their Twitter data. This filter lets you look for organizations (i.e. Apple, Walgreens, etc) and functions (Director, CEO, etc).

So in this case, Most Popular doesn’t necessarily surface top companies, but rather a mix of companies, roles, and phrases that appear most commonly among my followers’ Linkedin accounts.

My audience again leans decidedly in the startup world (“ventures”, “capital”, “business development”, “founder”).

Hashtag Filter
For Instagram only

Screen Shot 2015-06-28 at 10.53.12 AM

This one is exciting and we will definitely be playing around with how to surface the most contextually relevant results here.

The Hashtag Filter is our newest and most popular filter that lets you see which hashtags your followers use. As you can see from my account’s results above, #tbt, #latergram, and #nofilter are no surprise. But we also see #nyc (represent!) and #sxsw, which gives you further clue as to who my people are.

Play around with this new functionality! You might be pleasantly surprised by what you learn about your audience.

If you have any product feedback or suggestions – please don’t hesitate to hit us up at [email protected] – we really do listen!

Alex Taub

Co-founder of SocialRank

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