New Compare Accounts Filter: Multiple Account Comparison

We’ve been up to a lot of things at SocialRank. In January we pushed tons of new features. Some of them you’ll naturally discover yourself. We’ll do our best to highlight something new every week on the blog here.

Today’s focus is the “Compare Accounts” Filter. This filter lets you compare accounts in SocialRank at a granular level. When we first released this filter you could only compare two accounts. The new version we just pushed allows you to compare as many accounts as you’d like.

In @Nike looking at compare filter.
In @Nike looking at compare filter.

So if I’m Nike and I want to see who follows Adidas that doesn’t follow me (Nike), I can easily use the Compare Accounts filter and find those people. I can even use other filters like Bio Keyword, Activity, and more. Once I find the right segmentation, I can take that out to Twitter and actually target those exact people with a tailored audience campaign (like Facebook’s custom audiences).

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In @Nike, looking at comparing to @adidas, @reebok, @underarmour, and @puma.

With the new updates you can now take more than one account and compare. So taking the Nike example above – they can now go beyond just Nike vs. Adidas and also see who follows Under Armour, Reebok, Puma and not Nike. Then they can take that list and run the tailored audience campaign with a much larger audience.

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The results of who follows @adidas, @puma, @underarmour and @reebok and not @nike.

And that’s the new Compare Accounts filter!

As always, hit us up at [email protected] if you have any questions, comments, requests, jokes, concerns – we want to hear it all!

Alex Taub

Co-founder of SocialRank

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