One of the most popular filters on SocialRank for Twitter is the word search. As of today we’ve added the same functionality to Instagram. You can now search your audience on Instagram for certain words they use (on top of hashtags they use).
This is useful for finding followers who have included certain words in their Instagram posts. This gives you some important context that is missing when using only the bio keyword search.
For example, if I’m looking for dog lovers to invite to an event in NYC, I want to find all of my followers on Instagram that have used the word “dog” in their posts. I can easily search which of my followers are talking about dogs.
You can enter multiple words and either look for them as “Search for any words” (the equivalent of looking for X OR Y OR Z) or “Search for all words” (the equivalent of looking for X AND Y AND Z).
There are a lot of amazing things you can do with your audience once you find the right people. The Word Filter helps you better segment and find them.
As always, hit us up at [email protected] if you have any questions, comments, requests, jokes, concerns – we want to hear it all!