Back in March we released the Word + Hashtag filter for Twitter and it was so popular that later in June we released the feature for Instagram as well. We’re always updating features to make sure you get the most out of SocialRank – and so by popular demand we’ve added the Emoji Search for both Twitter and Instagram!
The Emoji Search filter lets you to find followers who have included specific emojis in their bio, tweets or posts.
This can be very useful considering that emojis are often used interchangeably with words. For example, when a beauty blogger lists products they’ve used, they’ll almost always use the lipstick emoji before the name of the product. Now if I’m L’oreal and have a new lipstick line launching, this is insightful data that will help me find the right people to give samples to.
When we create new filters we’re always thinking of ways to help you better segment and find the right people. Hit us up at [email protected] if you’ve got some suggestions!