New and Lost Followers

Recently we released an update for the Comparison Filter that allows you to compare lists on SocialRank. The ability to compare lists has quickly become a favorite amongst our clients with many different use cases.  

We wanted to share a step by step guide for a hack that we thought to be very useful. Whether you’re a company looking to measure success of a campaign or an individual trying to track your new and lost followers, you can use the Comparison Filter (in conjunction with building Lists) to do so.

Step 1: Create a list.

If you’re looking at new and lost followers on your account as a whole, you’d simply add all the followers to the list, but if you’d like to take a look a specific segment ie – followers in a certain location, use the the filters to curate your list.

I.e. – @Nike Followers in NY July

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Step 2: Refresh your SocialRank account.

Every time you create a new list to compare against, it’s important to refresh the account first so the new followers / lost followers can be updated. Make sure the account has finished refreshing before comparing.

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Step 3: Create the ‘new’ list.

I.e – @Nike Followers in NY August

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Step 4: Compare both lists using ‘Compare Accounts and Lists’ filter.

Under lists, select the first list which will drop you into that list view. Using the ‘Compare Accounts and Lists’ filter select the new list.

I.e- To see new followers select the option “On @Nike Followers in NY August list & not on @Nike Followers in NY July list”

To see lost followers select the option “On @Nike Followers in NY July list & not on @Nike Followers in NY August list”

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It’s useful to be able track the quality of new followers, and enables you to get a better understanding of how successful a campaign has been.
As always, hit us up at [email protected] if you have any questions, comments, requests, jokes, concerns – we want to hear it all!

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