Brand loyalty is often hard to determine on social media. A good place to start are your oldest followers. These are the people that followed you from the beginning; through your good posts and bad.
Using SocialRank’s Chronological (Oldest First) sorting option you can find your most loyal followers. The Chronological (Oldest First) sorting option shows users in the order of your oldest to newest followers.
A lot brands find this feature useful for loyalty programs or product giveaways. For example, if Nike wanted to give out new sneakers to select followers, they could use the Chronological (Oldest First) sorting option to find their most loyal followers and reward them. This creates really authentic social engagement with a brand’s audience.
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