You will begin to see a new feature in the profile card this week called Average Engagement Per Post. This feature provides insight into engagement your followers receive from their audience.
On Twitter, we show you the average ‘Retweets per post’ and average ‘Likes per post’. We take the last 200 tweets per follower and average the total engagement across them.
On Instagram we show you the average ‘Comments per post’ and average ‘Likes per post’. We take the last 66 photos per follower and average the total engagement across them.
This number varies each time you refresh your account and the accounts that follow you have tweeted and received engagement.
We plan to offer a sorting option to rearrange your followers based on highest averages of comments/Retweets and Likes. Also in the near future, we will include this data into how we calculate the ‘Most Valuable’ sorting option.
As always, hit us up at firstname.lastname@example.org if you have any questions, comments, requests, jokes, concerns – we want to hear it all!