SocialRank 2017 NBA Draft Lottery Pick Report

Yesterday we posted our first SocialRank Report about the Airline industry. Today we are running a more topical report, consisting of the first 10 teams drafting in the NBA Draft Lottery tomorrow, Thursday, June 22nd.

This report takes a look at the top ten teams picking (Philadelphia 76ers, Los Angeles Lakers, Boston Celtics, Phoenix Suns, Sacramento Kings (twice), Orlando Magic, Minnesota Timberwolves, New York Knicks, and Dallas Mavericks) and dives into each team’s Twitter following. We ran a query for the top prospects and found out which players that each team’s fans are talking about most.

If there is an industry report you want us to build, feel free to reach out to us directly at [email protected], we are taking suggestions!

For those on mobile phones, Slideshare is super blurry. Below are the high res slides.
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SocialRank Reports: US Airline Industry Report – June 2017

Over the past three and half years, we’ve accumulated a ton of social data at SocialRank. We’ve never done anything with it, as our main focus has been building the best product possible for brands and agencies. But a few weeks ago a handful of journalists reached out to us asking if we could shed some insight around Donald Trump’s followers on Twitter. We put out a blog post, trying to clear up any questions and confusion. This data was picked up by the Washington Post, Mashable, Daily Dot, The Hill, and some other outlets. It made us think we should do more with our data and now we’re going to periodically release different industry social reports.

The first is a report on the U.S. Airline Industry. It is comprised of JetBlue, Southwest Airlines, American Airlines, United, Delta, Alaska Airlines, and Spirit Airlines.

Feel free to view or download it on Slideshare.

If there is an industry report you want us to build, feel free to reach out to us directly at [email protected], we are taking suggestions!

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Create a SocialRank List from Twitter and Instagram IDs

In the past we’ve added a bunch of updates to the List feature on SocialRank, making it one of our most popular features. Today we are pushing an additional update that will allow you to create a SocialRank List from Twitter or Instagram IDs (in addition to Twitter or Instagram handles).

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To do this just go to the Actions button, click on the “Create List from CSV,” then give it a name and upload a single column CSV file with no header column. Once the upload is complete, it will be available in the List tab.

As always, hit us up at [email protected] if you have any questions, comments, requests, jokes, concerns – we want to hear it all!

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New Filter: Followers/Following Ratio

At SocialRank we are always looking for ways to make it easier to find the right people that you are looking for in your audience. To do this we have built out filtering options ranging from Bio keyword, Location, # of Followers and more.

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We just released a new filter called Followers/Following Ratio that allows you to segment accounts based on the ratio of the number of accounts that follow you to the number of accounts that you follow. The idea around it is that the lower the ratio the lower the quality of the account. For example if you have 3M followers (pretty great) and follow 3M accounts – then it is less impressive than if you have 1M followers and follow 2k accounts. This can be very useful for finding very high in-demand (i.e. high ratio) accounts.

As always, hit us up at [email protected] if you have any questions, comments, requests, jokes, concerns – we want to hear it all!

Some Real Facts About Donald Trump’s Surge In Followers

Over the last 24 hours we’ve received a bunch of inquiries from journalists regarding Donald Trump’s surge of twitter followers on the account, @realdonaldtrump. Along this subject, there has been some easily disprovable information going viral. Considering that SocialRank focuses on granular audience data, we thought we might put together a quick post that shows some real facts about Donald Trump’s followers.

The viral posts above by @txmockingjay and @th3j35t3r appear to be the start of the misinformation. The claim that Trump’s follower base increased by 5M is easily disproved by the greatest tool ever created, the Wayback Machine. Using the site, users can see that @realDonaldTrump had 30.6M followers on May 26th (3 days before the post). Nonetheless, @th3j35t3r and @txmockingjay’s tweets aren’t completely wrong as there has been an odd surge of fake/bot accounts following @realDonaldTrump’s account in the past month.

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This newsworthy data was highlighted in early February; Mashable’s Kerry Flynn wrote an article using SocialRank data that showed that out of the 24.1M followers @realDonaldTrump had, 5M of them were egg accounts (i.e. no profile photo). Now, as of May 22nd (the last time @realDonaldTrump data fully ran in the system), he has just under 31M followers and 9.1M of them are eggs. This means that out of the 7M new followers, over 4M of them are eggs. Whereas in February his egg accounts made up 20% of his followers, they now make up almost 33% of his followers. Needless to say, this is a very big change in a short time.

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Perhaps even more shocking is that in May alone, 927k egg accounts followed @realdonaldtrump. Out of this number, 711k (77%) have never posted. Additionally, each egg account has an average of only 1.6 followers. This begs the question – why are there so many meaningless followers?

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We think that the rise of these accounts could be explained by two things:

1) Someone is buying followers for @realDonaldTrump’s account.

2) Being added to the “who to follow” list really juiced the number of egg accounts following him.

Here is some other interesting data that we found on the 9.1M egg followers:

  • 55.8% (5,077,800) never tweeted
  • 17.2% (1,565,200) recently tweeted (i.e. in last 90 days)
  • 27% (2,457,000) haven’t recently tweeted (tweeted but not in the last 90 days)
  • 95.74% of the egg followers have under 25 followers
  • Top 10 most popular hashtags in posts by the 9.1M egg followers:
    • #maga, #trump, #myfirsttweet, #giveaway, #makeamericagreatagain, #periscope, #fakenews, #trumptrain, #tcot, #debate
  • Top 5 most popular words in posts by the 9.1M egg followers
    • realdonaldtrump, trump, president, news, live
  • 46.4% (4,226,609) of the 9.1M have between 0 and 1 followers
  • 7.9K of egg followers have trump in their bio
  • 49.8K of egg followers tweeted #maga
  • 1.9 million of eggs have tweeted since he became president
  • 8 of these egg accounts are verified
  • 927k of his egg followers registered and followed him in May
  • See chart above for the breakdown in the activity of his new followers
  • Tuesday 8-10pm is the most popular time for the eggs to post
  • On 5/24 59,358 of Trump’s egg accounts registered (largest single day)

Feel free to reach out to us at [email protected] if you have any questions on this data. A quick thank you to Max Urbahn, intern extraordinaire, for putting together this data very quickly.

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Sharing Folders With Teams

At SocialRank we are always looking for ways to make it easier to collaborate with your team on the SocialRank for Teams experience. We have just released another way to do that, giving you the ability to share folders with your teammates.

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Folders is a new feature we pushed two weeks ago. This lets you organize your reports and see them in a multi-report view. Now you can share these folders with your teammates so they don’t have to recreate them.

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As always, hit us up at [email protected] if you have any questions, comments, requests, jokes, concerns – we want to hear it all!

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Export To PDF Update

A year ago we released the ability to look at your account in a “Summary” view. This gave you a snapshot of all your followers or a search query or list you’ve made. This “macro” data of your followers includes sections about Follower Activity, Follower Distribution, Top Follower Locations, Popular bio words, Gender, Popular time of posting, Popular words in posts, and Popular hashtags in posts and more. You could also export this information as a PDF.

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We’ve just pushed a new update to the Export to PDF option to make it more similar to Export to CSV. You can now choose what you want to take out as well as add a custom header and note to the PDF. This is great if you are doing reporting and only care about certain metrics/charts to share.

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For your PDF, you can choose to include: Activity Breakdown, Number of Followers Breakdown, Gender Breakdown, Popular Locations Map, Locations Map by Countries (defaults to grouping by State), Best Time to Post chart, Post Media Type chart, Popular Bio Words, Popular Post Word, Include Popular Hashtags, Include Popular Cashtags, and Include Popular Emojis.

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As always, hit us up at [email protected] if you have any questions, comments, requests, jokes, concerns – we want to hear it all!

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New Filter: Profanity

At SocialRank we are always looking for ways to make it easier to find the right people that you are looking for in your audience. We have built out filtering options ranging from Bio keyword, Location, # of Followers, and more that will allow you to easily segment your audience.

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We just released a new filter called Profanity that allows you to segment your followers by Uses Profanity and Doesn’t Use Profanity. This can be very useful when looking for followers that are safe for your brand or are more edgy.

As always, hit us up at [email protected] if you have any questions, comments, requests, jokes, concerns – we want to hear it all!

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Building Folders on SocialRank

We just pushed a new feature on SocialRank called Folders. This feature has two distinct use cases. The first is organization; it lets you group the accounts you run on SocialRank. The second is a multi-report view; allowing you to see the unique followers in a grouping of accounts. These both have a major impact on SocialRank’s usability and usefulness.

 

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To build a folder you go into the top middle search bar and click the drop down. Once the drop down is visible, if you hover over any account, a little folder will pop up and allow you to either add a report to an existing folder or create a new one.

 

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When you are in a folder there are three main options:
1) Refresh all the accounts
2) Delete the folder
3) View the combined report.

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When you refresh all the accounts this triggers a one-click mass refresh. All the accounts begin to refresh at once. Deleting the folder is self-explanatory. And viewing the combined report let’s you see all the unique followers of the accounts in one report view.

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When you do view the combined report it removes all the duplicates (i.e. if one account follows multiple accounts in the folder, they show up only once.) This can be very useful in understanding industry interests, demographic, geographic and audience size on social.

As always, hit us up at [email protected] if you have any questions, comments, requests, jokes, concerns – we want to hear it all!

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State vs. Country Account Summary View

One of the most popular features on SocialRank is the Account Summary view. This lets you see the macro data to get a better understanding of your audience. One of the data points included in the Account Summary is called Top Follower Location that shows where your followers are located.

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Until now, we have shown just the State view (i.e. New York, London, Rio, etc). But with this update you can see both State view as well as toggle to Country view. This also includes the ability to see the percentage of “Other” (i.e. not one of the top locations).

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This is just another way to segment audiences and help get some useful insight into them.

As always, hit us up at [email protected] if you have any questions, comments, requests, jokes, concerns – we want to hear it all!