Introducing SocialRank Realtime (A Social Media Command Center For One)

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Over the past few months we have been discussing what we should build next at SocialRank. We spent the first three years building a very powerful and easy to use audience segmentation software for social media. Unlike other social media tools, SocialRank empowers you to see exactly who your followers are (instead of just a couple line graphs and bar charts.) This has helped Fortune 500 companies, brands, celebrities, startups, nonprofit organizations, presidential candidates and more to understand and activate their audiences on Twitter and Instagram. These activations have been everything from mobilizing marketing campaigns (ranging from local events and product seeding) to targeted advertising and competitive analysis.

While dealing with audience data, and focusing on being the best granular audience tool for social media, we were always asked what we could do with content. We never had a great answer and purposefully shied away from building any publishing tools and dealing with content (there are some incredible tools out there and we couldn’t figure out what we could offer that would be unique to us). Well, we have figured it out and are excited to release SocialRank Realtime today.

 

What is SocialRank Realtime?

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We like to think of SocialRank Realtime as a one-person command center for brands and agencies. Using machine-learning algorithms and A.I. we are taking the billions of tweets that go out each month that have “wants” and “needs” and understanding the emotions and feelings behind them (ranging from anger in airports and hunger at work to needing coffee when studying for midterms and being bored without plans for the weekend,) transforming them into opportunities, and serving them to brands to fulfill on social in realtime.

Think of it as a combination of a listening tool, with response/engagement and customer care pieces to it. We wrapped it all together in something we call form, fulfillment, and measurement. Now, these wants and needs aren’t always clear. There are explicit wants and needs like “I need a Hawaii vacation right now” to “I need Starbucks.” There are also implicit wants and needs like “I need a vacation” and “I need coffee.” SocialRank Realtime finds them all and serves them up to brands to decide whether or not they want to activate them right there.

If you look at social media, most interactions from brands are either broadcasting or reactive. Broadcasting is the default position of brands on social, it is just posting, sharing, pinning, snapping, etc. Reactive is things like support or customer care. The beauty of SocialRank Realtime is that it lets brands get proactive with their customer experience. Instead of waiting for someone to complain about your airline in an airport, you can go and find everyone having a bad experience in an airport and turn their anger and frustration into a positive interaction with your brand.

Another big theme wave that SocialRank Realtime rides is around one to one experiences, authenticity and moments on social. Talk to any brand or agency and they will tell you they want more of those things in 2017. If you have $50k to spend on social, is it better to broadly target folks using a DMP or have a few hundred authentic interactions with customers or potential customers? With click fraud, ad-blockers and the like only growing in size — brands are opting to do a combination, adding the one to one at scale offerings and taking the best content created and then pushing through the DMPs.

 

How does SocialRank Realtime work?

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Using a lot of the tech and design we built for SocialRank, we have built filters to let you set up the opportunities you want to look at. SocialRank Realtime acts as a feed of opportunities that refresh in realtime when new opportunities arrive. We are starting with four categories (Food, Beverage, Travel and Entertainment).

The other filters we have let you filter out based on are Location (City, State, Country), Size of Audience (0-25 Followers to 10k+ only,) Sensitive Content (Safe vs. Sensitive), Verified Accounts (Verified vs. Non-Verified,) Urgency Of Request (Today vs. This Week) and more to come. You can authenticate your company account to Reply and Direct Message opportunities.

When you receive an opportunity you can see more information about the account in question. We’ve built an amazing product around audience data, so we know a lot about the people behind the opportunities, at the moment of tweet. This is everything from notable people in their audience, how they identify, what else they talk about, etc. All you do is click more info on the opportunity card.

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If you like the opportunity you can click the big blue “Take Action” button.

The actions you can take are a) Replying to the Tweet b) Sending a Direct Message c) Dispatching an Uber Rush and d) Requesting a Postmate. We will be building out more options as time goes on and new use cases arrive. The idea is to offer options that help you activate in the moment. If you have any suggestions, please reach out to us through the email address below.

How much does SocialRank Realtime cost?

SocialRank Realtime is starting off in beta. And while in beta, we are testing pricing models with brands and agencies. Depending on the size of brands, how many opportunities they want, the duration of the campaign will determine the cost. We will standardize this and publicize it once it comes out of beta.

Examples of SocialRank Realtime in Action

Whenever we release a new product we like to have a few examples or launch partners that use it in its intended way. Today we have a few brands that did just that. We’re embedding the tweet in-line to see the context.

Aeropostale 

Magic Mike Live

Juicy Couture


Getting In Touch With Us

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There is a form on SocialRank.com/Realtime you can fill out so we can reach out and give you a demo. If you’re interested in what we’re building, have any feedback for us, or otherwise want to drop us a note to say hello, you can reach us at Business@SocialRank.com.

New Sorting Option: Engagement

Last week we released a new feature in the profile card called Average Engagement Per Post. This metric looks at the engagement level each individual account gets from their audience (over their last 200 tweets on Twitter and 66 photos on Instagram). Now we’ve added the ability to sort your followers by this metric.

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On Twitter you can rearrange your followers by Average Retweets or Average Likes (from highest to lowest).

 

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On Instagram you can rearrange your followers by Average Comments or Average Likes (also highest to lowest).

 

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It is a really useful metric to sort by — understanding which of your followers get the most engagement.

As always, hit us up at hi@socialrank.com if you have any questions, comments, requests, jokes, concerns – we want to hear it all!

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Average Engagement Per Post

You will begin to see a new feature in the profile card this week called Average Engagement Per Post. This feature provides insight into engagement your followers receive from their audience.

 

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On Twitter, we show you the average ‘Retweets per post’ and average ‘Likes per post’. We take  the last 200 tweets per follower and average the total engagement across them.

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On Instagram we show you the average ‘Comments per post’ and average ‘Likes per post’. We take the last 66 photos per follower and average the total engagement across them.

This number varies each time you refresh your account and the accounts that follow you have tweeted and received engagement.

We plan to offer a sorting option to rearrange your followers based on highest averages of comments/Retweets and Likes. Also in the near future, we will include this data into how we calculate the ‘Most Valuable’ sorting option.

As always, hit us up at hi@socialrank.com if you have any questions, comments, requests, jokes, concerns – we want to hear it all!

Welcome Kazi to the SocialRank Team

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We are excited to welcome Kazi Islam to the SocialRank team! He will be in charge of New Business & Partnerships at SocialRank.

With more than 5+ years experience in sales, business and partnerships, Kazi is joining us from Apploi, a marketplace for jobseekers and companies looking for talent.  Kazi will be involved with all aspects of SocialRank, but his primary focus will be on building brand and agency partnerships for Market Intelligence (the ability to run any public Twitter or Instagram like it is your own) and some new products we are working up over here at SocialRank.

If you are interested in joining our team – please email us at Jobs@socialrank.com.

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Create A List Using Your Own CSV On SocialRank

We just pushed a new feature to SocialRank that lets you create a list using your own CSV file. This has been frequently requested and we are excited to add it under SocialRank’s Premium features.

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First you need to click the ‘Lists’ filter (or find it under Save & Export) and then click ‘Create A New List’. Enter a name for your list and then choose ‘Import Twitter / Instagram handles from CSV file.’

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Then simply attach the CSV file. Be sure to attach a single column CSV file with no header column and case-sensitive @handles only. It will take a few minutes depending on the size of list, but once you upload it you will now have a list based on your CSV.

As always, hit us up at hi@socialrank.com if you have any questions, comments, requests, jokes, concerns – we want to hear it all!

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Word Search On Instagram

One of the most popular filters on SocialRank for Twitter is the word search. As of today we’ve added the same functionality to Instagram. You can now search your audience on Instagram for certain words they use (on top of hashtags they use).

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This is useful for finding followers who have included  certain words in their Instagram posts. This gives you some important context that is missing when using only the bio keyword search.

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For example, if I’m looking for dog lovers to invite to an event in NYC, I want to find all of my followers on Instagram that have used the word “dog” in their posts. I can easily search which of my followers are talking about dogs.

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You can enter multiple words and either look for them as “Search for any words” (the equivalent of looking for X OR Y OR Z) or “Search for all words” (the equivalent of looking for X AND Y AND Z).

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There are a lot of amazing things you can do with your audience once you find the right people. The Word Filter helps you better segment and find them.

As always, hit us up at hi@socialrank.com if you have any questions, comments, requests, jokes, concerns – we want to hear it all!

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Welcome Shahnaz to SocialRank

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We are excited to welcome Shahnaz Akther to the SocialRank team! She will be providing account management for our clients.

With more than 6+ years experience in customer relations, Shahnaz is joining us from Apploi, a marketplace for jobseekers and companies looking for talent. We’ve been growing very quickly in the past six months and helping our clients get the most out of SocialRank is our top priority. If you are currently using SocialRank Market Intel and need help on anything, Shahnaz will be there for you.

We are hiring at SocialRank, specifically Full Stack Engineers. If you are interested in joining our team – please email us at Jobs@socialrank.com.

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Feature Alert: Most Engaged Context & Corresponding Posts on Instagram

In January we released a feature that lets you see the context and corresponding tweets for your Most Engaged and Best Followers. It is one of the most useful and appreciated features, so we’ve brought the same functionality to Instagram. Today we added the ability to pull “context” for Most Engaged and Best Follower sorting options on Instagram.

We frequently receive questions at SocialRank about the algorithmic sorting options: Most Valuable, Most Engaged, and Best Follower. While there are definitions in our FAQ – we took  Most Engaged and Best Follower to the next level by pulling in the content that your followers engaged with (thus, giving you context.)

Here is what it looks like for Most Engaged and Best Follower.

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For Instagram, when you look at “Recent Engagement” you’ll see the number of times that follower commented, liked, or tagged your account in the last 14 days.

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Once you click “Show Engagement Photos” the content will drop down.

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You can scroll through it to see the context.

And that’s it. Now you don’t need to go out of SocialRank to figure out why someone is considered an engaged follower and what they engaged with.

As always, hit us up at hi@socialrank.com if you have any questions, comments, requests, jokes, concerns – we want to hear it all!

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Account Privacy Filter for Twitter

We try to keep feature parity across the SocialRank for Twitter and Instagram products. One feature that has been on Instagram (and not Twitter) for the past year has been the Account Privacy filter. As of today, we’ve added this filter to Twitter as well.

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SocialRank’s main goal is to help you identify, segment and do things with your audience – so filters that help you find the right people more easily are the type of tools we want to empower you with. Simply put, this filter let’s you look at just public or private accounts that follow you. Naturally, the content of the private accounts are rightfully not available. The main use case here is if you are a brand looking for people to invite to an event, seed a product to or some other public facing gesture; picking followers that have their settings on public will net more public discussion than private ones.

As always, hit us up at hi@socialrank.com if you have any questions, comments, requests, jokes, concerns – we want to hear it all!

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Share Lists on SocialRank Teams

SocialRank for Teams has been a key product for bigger organizations when using SocialRank and Market Intel.

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One of the most useful features has been Creating Lists. Lists help curate the results you are looking for. Instead of saving a query (Saved Searches), this lets you control the accounts present. You can also build Lists across multiple accounts.

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Now, in SocialRank Teams, you can share your list with your teammates. This can be useful so you don’t have recreate Lists as a team. For example, if someone from your company builds a list and you want to use, just by having them click share, you can have access to it.

As always, hit us up at hi@socialrank.com if you have any questions, comments, requests, jokes, concerns – we want to hear it all!