socialrank

Feature Alert: Most Engaged Context & Corresponding Posts on Instagram

In January we released a feature that lets you see the context and corresponding tweets for your Most Engaged and Best Followers. It is one of the most useful and appreciated features, so we’ve brought the same functionality to Instagram. Today we added the ability to pull “context” for Most Engaged and Best Follower sorting options on Instagram.

We frequently receive questions at SocialRank about the algorithmic sorting options: Most Valuable, Most Engaged, and Best Follower. While there are definitions in our FAQ – we took  Most Engaged and Best Follower to the next level by pulling in the content that your followers engaged with (thus, giving you context.)

Here is what it looks like for Most Engaged and Best Follower.

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For Instagram, when you look at “Recent Engagement” you’ll see the number of times that follower commented, liked, or tagged your account in the last 14 days.

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Once you click “Show Engagement Photos” the content will drop down.

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You can scroll through it to see the context.

And that’s it. Now you don’t need to go out of SocialRank to figure out why someone is considered an engaged follower and what they engaged with.

As always, hit us up at [email protected] if you have any questions, comments, requests, jokes, concerns – we want to hear it all!

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Account Privacy Filter for Twitter

We try to keep feature parity across the SocialRank for Twitter and Instagram products. One feature that has been on Instagram (and not Twitter) for the past year has been the Account Privacy filter. As of today, we’ve added this filter to Twitter as well.

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SocialRank’s main goal is to help you identify, segment and do things with your audience – so filters that help you find the right people more easily are the type of tools we want to empower you with. Simply put, this filter let’s you look at just public or private accounts that follow you. Naturally, the content of the private accounts are rightfully not available. The main use case here is if you are a brand looking for people to invite to an event, seed a product to or some other public facing gesture; picking followers that have their settings on public will net more public discussion than private ones.

As always, hit us up at [email protected] if you have any questions, comments, requests, jokes, concerns – we want to hear it all!

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Share Lists on SocialRank Teams

SocialRank for Teams has been a key product for bigger organizations when using SocialRank and Market Intel.

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One of the most useful features has been Creating Lists. Lists help curate the results you are looking for. Instead of saving a query (Saved Searches), this lets you control the accounts present. You can also build Lists across multiple accounts.

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Now, in SocialRank Teams, you can share your list with your teammates. This can be useful so you don’t have recreate Lists as a team. For example, if someone from your company builds a list and you want to use, just by having them click share, you can have access to it.

As always, hit us up at [email protected] if you have any questions, comments, requests, jokes, concerns – we want to hear it all!

Introducing SocialRank Premium

Today is a big day at SocialRank.

We’re excited to announce a new product called SocialRank Premium.

SocialRank Premium helps brands and agencies take action with their audience. For the past two years SocialRank has helped brands identify and segment their audiences. Now we help them take that pivotal next step, action, inside of SocialRank.

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We’ve found that brands and agencies want to do more with their audience but don’t have the tools to figure out who they should work with. On top of that they don’t have software to manage it (all currently done on spreadsheets). So we, basically, built software to not only find and identify the right people in your audience (what SocialRank has been till now) but also to do things with them once they’re found.

Let’s jump into the new features:

Account Summary (Available on Twitter and Instagram)

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A few months back we removed something we had called the SocialRank Dashboard. We didn’t love it and knew we could do better. We are bringing back many of its components in a new feature called Account Summary. In your account you can click a blue “Show Summary” button and see macro data on your audience. We have data, such as, Total Followers, Verified Followers, Follower Activity, Follower Distribution, Top Follower Location, Popular bio words, Popular words in posts, Popular hashtags in posts, and then Most Valuable, Most Engaged, and Best Followers.

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The neat piece to Account Summary is the ability to make queries and have the data change. For example, if I want the account summary of only my followers that have the word “Engineer” in their bio, I can rework the Account Summary for that query.

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Export to PDF (Available on Twitter and Instagram)

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This feature lets you take out Account Summary in a PDF. This is perfect for sharing with your team or printing out and bringing to a meeting.

DM Campaign (Available on Twitter only)

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This is our favorite new feature. DM Campaign gives you the ability to DM a group of people, individually, at the same time. This can be very useful when looking to invite multiple people to a special event, seeding a product to select group of followers, and more.

You can find the DM campaign button in the top navigation bar. Once in, you choose a name for your campaign, select recipients using a list or by entering the handles and enter your message.

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We have the ability to add tags (like a mail merge) to personalize the DM Campaign to the individual accounts (i.e. “Hey {firstName} as opposed to something generic). This lets you scale your one to one relationships in a meaningful way.

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Once you send the DM campaign, you can review it by clicking View Campaign.

New Filters + Other Features

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We have been releasing improved filters (new and existing), as well as making other feature advances for the past few months and they are a big part of the release today.

They range from the Word/Hashtag Search, Location, and Compare Accounts Filter to Building Lists, Seeing Context of Engagement, and tons more. Each item has a link to a blog post that corresponds with the release. You can find them all on the SocialRank Blog.

SocialRank vs. SocialRank Premium vs. SocialRank Market Intelligence

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SocialRank Premium costs $49/mo and is a self-serve subscription service.

As of today, there are three pieces to SocialRank:

SocialRank Basic (or just SocialRank) is a free service that lets you log in with your Twitter or Instagram account, pull in all of your followers, and slice and dice them by Sorting and Filtering options. All sorting and filtering options are available to use as much as you’d like. Account Summary also comes with SocialRank Basic.

SocialRank Premium is a paid subscription ($49/mo) that lets you take action with your followers. The ability to Export to CSV, Save to SocialRank, Direct Message, Follow, Build Lists, Export to PDF, DM Campaigns, and more.

SocialRank Market Intelligence is the third piece. Market Intel lets you run any account on Twitter or Instagram as if it is your own. For this product you need to reach out to us for pricing as we work to tailor it for your organization. For this product you also get SocialRank Teams, a unique URL and environment to collaborate as a team.

You can find more info about each of these at SocialRank.com/Pricing

Discount Pricing for Individuals, Nonprofits, Startups and More

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The pricing for SocialRank Premium is meant for social media managers. If you are a nonprofit, startup, journalist, celebrity, individual and have budget constraints – reach out to us at [email protected].

What’s Next?

Space shuttle Atlantis is seen as it launches from pad 39A on Friday, July 8, 2011, at NASA's Kennedy Space Center in Cape Canaveral, Fla. The launch of Atlantis, STS-135, is the final flight of the shuttle program, a 12-day mission to the International Space Station. Photo Credit: (NASA/Bill Ingalls)

When we released SocialRank Teams, we wrote about the future of SocialRank.

We’ve been mostly quiet the past 6 months building some awesome new things. We’ve really hit our stride here at SocialRank, growing every single month by over 30%.

The release today helps organizations unlock and extract all this untapped value from their audience to get the most out of social.

We will continue to build out functionality that helps brands, agencies, advertisers, better connect with their audience. We are also thinking about the next networks to add, as SocialRank works for any network where you can follow or be followed. The future of SocialRank is bright.

If you have any questions, comments, feedback – please don’t hesitate to reach out to me directly at [email protected].

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Request Beta Features

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We have been building new filters and product updates at SocialRank for the past few months. When demo’ing the product, potential customers see some of the things in beta that are coming soon. Normally we do this internally but we decided to turn on these “Beta Features” for select users so they can play with them before they are properly released.

There are a few new filters including a Gender Filter (filter by Male or Female), Device Type Filter (what device your follower is using), Language Filter (what language your followers are using), Profanity Filter (filter out people that use profanity in their content) and more. We also have some updates around products like Direct Messaging and displaying a macro view of your account.

All of these new features let you really dig into your followers, segment your audience in new ways and more effectively run campaigns.

If you’d like to request beta features turned on for your account – please email us at [email protected] and we will do our best to give you early access to some of the new stuff that will be rolling out soon.

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Multiple Hashtag Search For Instagram

We’ve pushed a new change for the Hashtag search for Instagram on SocialRank. You can now search for multiple words in the hashtag filter. Before you could only search for one hashtag at a time but now, with the update, you can search for as many hashtags as you want.

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With the new change you have two options: Search for “any words” (default) or search for “all words.”

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“Any words” is the equivalent of putting “OR” between words – the results being accounts that have used one of the hashtags you’ve searched for.

“All words” is the equivalent of putting “AND” between words – the results being accounts that have used all of the hashtags you’ve searched for.

As always, hit us up at [email protected] if you have any questions, comments, requests, jokes, concerns – we want to hear it all!

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Another Location Filter Update

Two weeks back we pushed some updates to the location filter on SocialRank. Today we added another piece to the filter, the ability to search just by where you self-identify (i.e. Location Field) as well as where you have recently posted (i.e Geo-tagged Tweets). This allows you to take a more granular and intelligent approach to finding the right people for local events or location-based rewards.

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All you need to do is click “Show search options” and use the drop down to determine what you would like the results to show.

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As always, hit us up at [email protected] if you have any questions, comments, requests, jokes, concerns – we want to hear it all!

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Location Filter Updates

We just pushed a new update for our location filter that we think you’ll really like.

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First some background, it used to be that if you use the location filter, the results you got didn’t clarify why that person was showing up in said results.

 

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So if you search Los Angeles, whether the person self-identified Los Angeles in their bio or had meta data (i.e. they tweeted or posted from LA) they would show up. The problem is that if you live in New York, travel to Los Angeles and then tweet from there (with location enabled) you would show up in Los Angeles results with no context. You would probably even have New York as your location. This leads to confusion and seemingly incorrect results. There was no context.

 

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The push today makes this a lot more clear. We now give context on why someone shows up in a result. For example, if I’m a presidential candidate looking for followers in Wisconsin to come out to the primary, I definitely want people living there and not just posting from their account on a trip. Now you get the context you need to find the right people for the right things.

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In the future we’ll push more updates, letting you just see self-identified locations vs. recently posted and more.

One last thing, you need to refresh your account to see the changes to the location filter.

As always, hit us up at [email protected] if you have any questions, comments, requests, jokes, concerns – we want to hear it all!

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SocialRank for Teams Product Walkthrough

What is SocialRank Teams?

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SocialRank for Teams allows brands, agencies, and organizations to use SocialRank and Market Intelligence in a collaborative environment. With SocialRank for Teams you can set up email address logins for all team members, set permissions for individual members, and do this from a dedicated domain (i.e. Nike.SocialRank.com, Disney.SocialRank.com, etc.)

How do I get started?

Head over to SocialRank.com/teams to request your URL and access. We will email you with set up instructions.

How does SocialRank Teams work?

SocialRank Teams combines SocialRank and Market Intel in a collaborative environment. Once the admin sets up your team, they will invite other members, set permissions, and create departments.

SocialRank Teams is meant for organizations with more than one person using SocialRank. Instead of having to share login information, you can log in with email addresses and passwords.

SocialRank Teams Set Up Walkthrough

When we set up your Team account you’ll receive the email below.

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If you follow the link to “Create Team” you’ll end up on the create admin account page (below).

This is Step 1.

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Step 2 is to give the Organization a name.

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Step 3 lets you Add Departments. You can name them after departments like Social Media, Marketing, Communications. Or you can name them after accounts your organization has (i.e. Pizza Hut account, Samsung account, etc).

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Step 4 lets you Add People. You enter the email address, choose the Department you’d like to add them to and choose the permission level you’d like to grant them (more about permission levels below).

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The last part of set-up is the email you receive as a team member to join the organization.

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SocialRank Teams Product Walkthrough

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Once your team is set up you now can dive into SocialRank and Market Intel inside of SocialRank Teams.

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When dropped into Teams, you aren’t bound by one certain account – you are in an always-Market Intel experience.

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As you add accounts they will populate in your view. You can toggle back and forth between Twitter and Instagram.

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You have three tabs – Accounts my organization has run (only if you are an admin), Accounts my department ran and Accounts I ran. This lets you dig into the accounts running in your Team much easier.

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If you click the drop down where your email address is, you’ll be able to jump into Account Settings. From there you have three tabs, Information, Accounts and the Org Users.

 

You don’t need to, but if you want to DM/Follow from SocialRank, you need to log in with those relevant accounts. You can add them by Authenticating with the UN/PW in Accounts under Settings.

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When you toggle over to your Org Users you’ll see the ability to Add New Team Members and New Departments.

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You can easily add new team members by entering their email address, choosing their department and selecting the appropriate permissions.

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You can also easily create and delete departments. Make sure to save them before going back to settings.

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This is what it looks when you’ve added a bunch of people into departments and different levels of permission.

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Lastly, there are levels of permission you can apply to people. This lets you control who has what access from your organization.

Get a live demo

Want to see it in action? Contact Alex Taub at [email protected] or Josh Butler at [email protected] to get a live demo.