New Sorting Option: Engagement

Last week we released a new feature in the profile card called Average Engagement Per Post. This metric looks at the engagement level each individual account gets from their audience (over their last 200 tweets on Twitter and 66 photos on Instagram). Now we’ve added the ability to sort your followers by this metric.

Screen Shot 2017-02-06 at 11.50.22 PM

 

On Twitter you can rearrange your followers by Average Retweets or Average Likes (from highest to lowest).

 

Screen Shot 2017-02-15 at 9.26.19 AM

 

On Instagram you can rearrange your followers by Average Comments or Average Likes (also highest to lowest).

 

Screen Shot 2017-02-15 at 9.27.33 AM

 

It is a really useful metric to sort by — understanding which of your followers get the most engagement.

As always, hit us up at hi@socialrank.com if you have any questions, comments, requests, jokes, concerns – we want to hear it all!

socialrank

Average Engagement Per Post

You will begin to see a new feature in the profile card this week called Average Engagement Per Post. This feature provides insight into engagement your followers receive from their audience.

 

Screen Shot 2017-02-06 at 11.50.22 PM

On Twitter, we show you the average ‘Retweets per post’ and average ‘Likes per post’. We take  the last 200 tweets per follower and average the total engagement across them.

Screen Shot 2017-02-06 at 11.52.17 PM

On Instagram we show you the average ‘Comments per post’ and average ‘Likes per post’. We take the last 66 photos per follower and average the total engagement across them.

This number varies each time you refresh your account and the accounts that follow you have tweeted and received engagement.

We plan to offer a sorting option to rearrange your followers based on highest averages of comments/Retweets and Likes. Also in the near future, we will include this data into how we calculate the ‘Most Valuable’ sorting option.

As always, hit us up at hi@socialrank.com if you have any questions, comments, requests, jokes, concerns – we want to hear it all!

socialrank

Set Custom Date Range for Activity Filter

We’ve had a lot of of our users request the ability to set a date range for activity filter, and recently we released a feature update that allows you to do just that.

screen-shot-2016-12-21-at-10-54-54-am

All you have to do is click on the Activity Filter and select the option ‘Custom.’ This will open a prompt that will allow you to choose how far back you want to run the search for. For example if you want to see data for two weeks enter the number 14 in the popup window.

This is especially useful when you want to get very specific in your searches. For instance if you wanted to see who were active during the holidays you can set the date range for that month or week.

As always, hit us up at hi@socialrank.com if you have any questions, comments, requests, jokes, concerns – we want to hear it all!

socialrank

Save DM Campaign Draft

We recently released an update for DM Campaigns on SocialRank. You’re now able to save a DM Campaign as a draft.

draft-dm

 

Before this update you had to make sure you had the final draft ready in order to use the DM Campaign feature. Now you can work on your DM Campaign locally on SocialRank and save it as a draft.

 
As always, hit us up at hi@socialrank.com if you have any questions, comments, requests, jokes, concerns – we want to hear it all!

socialrank

Scheduled DM Campaign

At SocialRank, we’re constantly thinking of ways to improve our product. Recently, we released an update for DM Campaigns. You are now able to create your DM messaging ahead of time and schedule it to run later.

This is especially useful if you want a DM campaign to run first thing in the morning; now you don’t need to rush and risk making mistakes.  

In order to schedule a DM campaign, simply click on Schedule (optional): – and select the date and time.

schedule-dm
Stay tuned for upcoming posts on a lot of the changes we recently pushed. As always, hit us up at hi@socialrank.com if you have any questions, comments, requests, jokes, concerns – we want to hear it all!

socialrank

New Feature: Keyword Exclusion

Recently we released an update for the ‘Bio Keyword,’ and ‘Words, Hashtags, & Emojis’ filters on SocialRank. You are now able to do an exclusionary search using both of these filters.

What this means is that when you enter a keyword you can select an option that will exclude results that have said keyword. In order to do this simply select “Search for none of these words” under the “Show search options” tab.

keyword exclusion

Consider this example- you’re Equinox and are rewarding your most engaged NY followers with a discounted membership. A lot of your employees are following you, so you want an easy way to remove them from the results view without having to customize a list manually. In order to do this, you’d add the filter for New York, and then in ‘Bio Keyword’ search “Equinox Trainer” and select the option to exclude these users.

As always, hit us up at hi@socialrank.com if you have any questions, comments, requests, jokes, concerns – we want to hear it all!

socialrank

New Sorting Option – Sorting By Term Frequency

Using SocialRank you’re able to sort your followers in a number of different ways. Sorting enables you to rearrange followers in a way that actually makes sense and isn’t arbitrary.

We’ve released a new sorting option – ‘Term Frequency’ which is tied to the ‘Words, Hashtags, & Emojis’ filter. When searching through followers using this filter, we had a number of requests asking to see who used the searched term the most. With this sorting option, you’re able to do just that.

Screen Shot 2016-08-31 at 11.52.15 AM

For example I’m running an event that has a specific hashtag -let’s say #NYFW- and I want to find people that are interested in the event. I’d want to see who’s posting about it the most – and now I can do that using the ‘Term Frequency’ sorting.

Screen Shot 2016-08-31 at 11.45.30 AM

It’s pretty simple to do – first run the search using the ‘Words, Hashtags, & Emojis’ filter, and then select the ‘Term Frequency’ option under sorting. On the individual profile card, you’ll see exactly how many times the person has posted.

Screen Shot 2016-08-31 at 11.50.13 AM

As always, hit us up at hi@socialrank.com if you have any questions, comments, requests, jokes, concerns – we want to hear it all!

socialrank

Comparison Filter Update: Comparing Lists

“Compare Accounts” is one of SocialRank’s most popular filters. When we first released a comparison filter it enabled you to compare any two accounts on Twitter or Instagram to each other and see the overlap or difference of followers. Later we released a version that allowed you to compare as many accounts as you’d like.

With the feedback from our clients we saw value in being able to compare different lists and so the new version of the filter lets you do just that. With the ‘Compare Accounts & Lists’ filter you can now compare multiple accounts and lists.

 

compare lists

 

Imagine you’re Gap and you operate a number of brands such as Banana Republic, Old Navy, and Athleta. Each brand has it’s own individual following. You can use the ‘Compare Accounts & Lists’ to identify your audience that overlaps, or even use it to reach new audiences. Let’s say you wanted to run a campaign for your most engaged or most valuable followers across all your brands, you can curate individual lists and then compare them to find the overlap.

Another example would be tracking growth or changes during a campaign. Let’s say you’re launching a partnership with an influencer and are tracking followers you have in common. You can create a list that shows this overlap prior to the campaign, and then compare against future lists. You can save updated versions of the list daily or weekly and be able to see the change. This can help you determine how successful a campaign has been.

To compare two lists, select one list from the Lists tab. This drops you into that individual list view, and then using the ‘Compare Accounts & Lists’ filter select the list(s) you want to compare. You can then choose to see the overlap or difference of followers. The same concept applies to comparing to other accounts or multiple lists.

As always, hit us up at hi@socialrank.com if you have any questions, comments, requests, jokes, concerns – we want to hear it all!

socialrank

Deep Dive Into New Features: DM Campaigns

Back when we launched SocialRank Premium, we also introduced the DM Campaign feature. DM Campaign is only available for our Premium and Market Intel clients. You can upgrade to Premium or reach out about Market Intel here.

DM Campaigns enable you to scale one on one interactions with your followers on Twitter. You can send personalized messages to a group of individuals all at once rather than having to do the tedious process of copy and paste.

Brands love DM Campaigns and find it to be useful for inviting followers to special events, giving them products before they come out, surprise and delight campaigns, and other campaigns that provide value. We don’t recommend using DM Campaign for things that don’t provide value for your followers. For example, sharing content (that could otherwise be tweeted,) asking for retweets, etc.

Imagine you’re Nike, you have a new concept store launching in Los Angeles and you want to invite 200 of your most engaged followers in LA to shop before the grand opening. You would use SocialRank to build a list of these most engaged followers, and then go a step further by taking action on the list you’ve built through DM Campaign.   

You can find the ‘DMs’ tab on the top navigation bar. Choose a name for your campaign, select recipients using a list you’ve built or by entering the individual handles and lastly, enter your message. You can also attach a media file to your DM.

 

Screen Shot 2016-08-02 at 11.46.42 AM

 

You can add tags (like a mail merge) to personalize the DM Campaign to the individual accounts (i.e. “Hey {firstName}” as opposed to something generic.) This lets you add a personal touch to your DM campaign and scale in a meaningful way. If you enter a tag incorrectly it will be highlighted in red – you can copy and paste from the ‘Available tags’ section just to be safe.

 

Screen Shot 2016-08-02 at 2.01.39 PM

 

Currently, we’ve capped it at 10 recipients, but if you need an increase simply click ‘(request recipients increase),’ let us know how many, and a brief description of the campaign.

Once you’ve sent your DM Campaign, click the DM tab. The Message Center provides an overview of all your campaigns. To see details of each campaign click  ‘View Campaign.’ You can see the status of each individual DM (Pending, Finished, or Failed.) You can also pause the campaign while it’s running; this is useful when you’ve spotted an error on a campaign being sent to a large group. (DM’s go out about 1 per second.)

 

Screen Shot 2016-08-02 at 5.25.26 PM

We’re already thinking of features to add so you can get the most out of DM Campaigns on SocialRank. We think it would be very beneficial to be able to measure a campaign, track response rates, and pull in the responses.

If you think that would be useful or have any other ideas and thoughts on DM Campaigns (or anything really) let us know at hi@socialrank.com!