Introducing SocialRank Realtime (A Social Media Command Center For One)

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Over the past few months we have been discussing what we should build next at SocialRank. We spent the first three years building a very powerful and easy to use audience segmentation software for social media. Unlike other social media tools, SocialRank empowers you to see exactly who your followers are (instead of just a couple line graphs and bar charts.) This has helped Fortune 500 companies, brands, celebrities, startups, nonprofit organizations, presidential candidates and more to understand and activate their audiences on Twitter and Instagram. These activations have been everything from mobilizing marketing campaigns (ranging from local events and product seeding) to targeted advertising and competitive analysis.

While dealing with audience data, and focusing on being the best granular audience tool for social media, we were always asked what we could do with content. We never had a great answer and purposefully shied away from building any publishing tools and dealing with content (there are some incredible tools out there and we couldn’t figure out what we could offer that would be unique to us). Well, we have figured it out and are excited to release SocialRank Realtime today.

 

What is SocialRank Realtime?

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We like to think of SocialRank Realtime as a one-person command center for brands and agencies. Using machine-learning algorithms and A.I. we are taking the billions of tweets that go out each month that have “wants” and “needs” and understanding the emotions and feelings behind them (ranging from anger in airports and hunger at work to needing coffee when studying for midterms and being bored without plans for the weekend,) transforming them into opportunities, and serving them to brands to fulfill on social in realtime.

Think of it as a combination of a listening tool, with response/engagement and customer care pieces to it. We wrapped it all together in something we call form, fulfillment, and measurement. Now, these wants and needs aren’t always clear. There are explicit wants and needs like “I need a Hawaii vacation right now” to “I need Starbucks.” There are also implicit wants and needs like “I need a vacation” and “I need coffee.” SocialRank Realtime finds them all and serves them up to brands to decide whether or not they want to activate them right there.

If you look at social media, most interactions from brands are either broadcasting or reactive. Broadcasting is the default position of brands on social, it is just posting, sharing, pinning, snapping, etc. Reactive is things like support or customer care. The beauty of SocialRank Realtime is that it lets brands get proactive with their customer experience. Instead of waiting for someone to complain about your airline in an airport, you can go and find everyone having a bad experience in an airport and turn their anger and frustration into a positive interaction with your brand.

Another big theme wave that SocialRank Realtime rides is around one to one experiences, authenticity and moments on social. Talk to any brand or agency and they will tell you they want more of those things in 2017. If you have $50k to spend on social, is it better to broadly target folks using a DMP or have a few hundred authentic interactions with customers or potential customers? With click fraud, ad-blockers and the like only growing in size — brands are opting to do a combination, adding the one to one at scale offerings and taking the best content created and then pushing through the DMPs.

 

How does SocialRank Realtime work?

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Using a lot of the tech and design we built for SocialRank, we have built filters to let you set up the opportunities you want to look at. SocialRank Realtime acts as a feed of opportunities that refresh in realtime when new opportunities arrive. We are starting with four categories (Food, Beverage, Travel and Entertainment).

The other filters we have let you filter out based on are Location (City, State, Country), Size of Audience (0-25 Followers to 10k+ only,) Sensitive Content (Safe vs. Sensitive), Verified Accounts (Verified vs. Non-Verified,) Urgency Of Request (Today vs. This Week) and more to come. You can authenticate your company account to Reply and Direct Message opportunities.

When you receive an opportunity you can see more information about the account in question. We’ve built an amazing product around audience data, so we know a lot about the people behind the opportunities, at the moment of tweet. This is everything from notable people in their audience, how they identify, what else they talk about, etc. All you do is click more info on the opportunity card.

Realtime Example #1

If you like the opportunity you can click the big blue “Take Action” button.

The actions you can take are a) Replying to the Tweet b) Sending a Direct Message c) Dispatching an Uber Rush and d) Requesting a Postmate. We will be building out more options as time goes on and new use cases arrive. The idea is to offer options that help you activate in the moment. If you have any suggestions, please reach out to us through the email address below.

How much does SocialRank Realtime cost?

SocialRank Realtime is starting off in beta. And while in beta, we are testing pricing models with brands and agencies. Depending on the size of brands, how many opportunities they want, the duration of the campaign will determine the cost. We will standardize this and publicize it once it comes out of beta.

Examples of SocialRank Realtime in Action

Whenever we release a new product we like to have a few examples or launch partners that use it in its intended way. Today we have a few brands that did just that. We’re embedding the tweet in-line to see the context.

Aeropostale 

Magic Mike Live

Juicy Couture


Getting In Touch With Us

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There is a form on SocialRank.com/Realtime you can fill out so we can reach out and give you a demo. If you’re interested in what we’re building, have any feedback for us, or otherwise want to drop us a note to say hello, you can reach us at [email protected].

Introducing SocialRank Premium

Today is a big day at SocialRank.

We’re excited to announce a new product called SocialRank Premium.

SocialRank Premium helps brands and agencies take action with their audience. For the past two years SocialRank has helped brands identify and segment their audiences. Now we help them take that pivotal next step, action, inside of SocialRank.

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We’ve found that brands and agencies want to do more with their audience but don’t have the tools to figure out who they should work with. On top of that they don’t have software to manage it (all currently done on spreadsheets). So we, basically, built software to not only find and identify the right people in your audience (what SocialRank has been till now) but also to do things with them once they’re found.

Let’s jump into the new features:

Account Summary (Available on Twitter and Instagram)

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A few months back we removed something we had called the SocialRank Dashboard. We didn’t love it and knew we could do better. We are bringing back many of its components in a new feature called Account Summary. In your account you can click a blue “Show Summary” button and see macro data on your audience. We have data, such as, Total Followers, Verified Followers, Follower Activity, Follower Distribution, Top Follower Location, Popular bio words, Popular words in posts, Popular hashtags in posts, and then Most Valuable, Most Engaged, and Best Followers.

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The neat piece to Account Summary is the ability to make queries and have the data change. For example, if I want the account summary of only my followers that have the word “Engineer” in their bio, I can rework the Account Summary for that query.

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Export to PDF (Available on Twitter and Instagram)

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This feature lets you take out Account Summary in a PDF. This is perfect for sharing with your team or printing out and bringing to a meeting.

DM Campaign (Available on Twitter only)

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This is our favorite new feature. DM Campaign gives you the ability to DM a group of people, individually, at the same time. This can be very useful when looking to invite multiple people to a special event, seeding a product to select group of followers, and more.

You can find the DM campaign button in the top navigation bar. Once in, you choose a name for your campaign, select recipients using a list or by entering the handles and enter your message.

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We have the ability to add tags (like a mail merge) to personalize the DM Campaign to the individual accounts (i.e. “Hey {firstName} as opposed to something generic). This lets you scale your one to one relationships in a meaningful way.

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Once you send the DM campaign, you can review it by clicking View Campaign.

New Filters + Other Features

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We have been releasing improved filters (new and existing), as well as making other feature advances for the past few months and they are a big part of the release today.

They range from the Word/Hashtag Search, Location, and Compare Accounts Filter to Building Lists, Seeing Context of Engagement, and tons more. Each item has a link to a blog post that corresponds with the release. You can find them all on the SocialRank Blog.

SocialRank vs. SocialRank Premium vs. SocialRank Market Intelligence

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SocialRank Premium costs $49/mo and is a self-serve subscription service.

As of today, there are three pieces to SocialRank:

SocialRank Basic (or just SocialRank) is a free service that lets you log in with your Twitter or Instagram account, pull in all of your followers, and slice and dice them by Sorting and Filtering options. All sorting and filtering options are available to use as much as you’d like. Account Summary also comes with SocialRank Basic.

SocialRank Premium is a paid subscription ($49/mo) that lets you take action with your followers. The ability to Export to CSV, Save to SocialRank, Direct Message, Follow, Build Lists, Export to PDF, DM Campaigns, and more.

SocialRank Market Intelligence is the third piece. Market Intel lets you run any account on Twitter or Instagram as if it is your own. For this product you need to reach out to us for pricing as we work to tailor it for your organization. For this product you also get SocialRank Teams, a unique URL and environment to collaborate as a team.

You can find more info about each of these at SocialRank.com/Pricing

Discount Pricing for Individuals, Nonprofits, Startups and More

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The pricing for SocialRank Premium is meant for social media managers. If you are a nonprofit, startup, journalist, celebrity, individual and have budget constraints – reach out to us at [email protected].

What’s Next?

Space shuttle Atlantis is seen as it launches from pad 39A on Friday, July 8, 2011, at NASA's Kennedy Space Center in Cape Canaveral, Fla. The launch of Atlantis, STS-135, is the final flight of the shuttle program, a 12-day mission to the International Space Station. Photo Credit: (NASA/Bill Ingalls)

When we released SocialRank Teams, we wrote about the future of SocialRank.

We’ve been mostly quiet the past 6 months building some awesome new things. We’ve really hit our stride here at SocialRank, growing every single month by over 30%.

The release today helps organizations unlock and extract all this untapped value from their audience to get the most out of social.

We will continue to build out functionality that helps brands, agencies, advertisers, better connect with their audience. We are also thinking about the next networks to add, as SocialRank works for any network where you can follow or be followed. The future of SocialRank is bright.

If you have any questions, comments, feedback – please don’t hesitate to reach out to me directly at [email protected].

SocialRank for Teams - Landing Page

SocialRank for Teams – Laying Down The Foundation For The Future Of SocialRank

We’re excited to announce a new product called SocialRank for Teams.

SocialRank for Teams allows brands, agencies, and organizations to use SocialRank and Market Intelligence in a collaborative environment. With SocialRank for Teams you can set up email address logins for all team members, set permissions for individual members, and do this from a dedicated domain (i.e. Nike.SocialRank.com, Disney.SocialRank.com, etc.)

Starting today brands, agencies, and organizations can request their own dedicated domain here and begin onboarding team members.

Choosing Your Team Domain

SocialRank for Teams #1

Once you request your own dedicated domain, we will send you a link to choose your domain. Your best bet is to make the domain something everyone at your org can remember – so if you are a big company like Walmart, you should choose Walmart.SocialRank.com.

Going forward when you want to use SocialRank just head to your dedicated domain to log in.

Setting Up Your Team

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Once you’ve setup your domain, it is time to add departments or teams. Think of it as Channels on Slack. If you are someone like Adidas – you might want to have departments like @Adidas, @AdidasBasketball, @AdidasFootball, @AdidasBaseball, etc. On top of that you might want to have Social Media, Marketing, Human Resources, Analytics, Communications, Executive Team, and more.

Email Address Logins

SocialRank for Teams #3

Once you’ve set up your departments/teams, you can now add team members. Instead of logging in with a Twitter or Instagram account – you can use your email and a password and jump right into your team environment.

Setting Permissions

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The admin of the account can set up permissions for the team. This lets you control who has access to running accounts, DM/Follow, adding Market Intel accounts, creating new departments, adding new users, adding more admins, and more.

Market Intel Out Of Beta + Beta Features

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A big piece of SocialRank for Teams is the ability to use Market Intel (the ability to run any public Twitter or Instagram through the SocialRank platform as your own) with your team. Market Intel has just come out of beta (you can request a demo here) and it keeps getting better. We’ve added new filters like the popular “Compare to another account filter” as well as new beta features that you will all get access to soon (they range from a Word/Hashtag Filter, Gender Filter, and more). You can email us at [email protected] to have us turn it on for you early.

Where We Go From Here

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Over the past ten years brands, agencies, and organizations have spent countless hours and billions of dollars building massive audiences on social media. But when talking with them it is clear they don’t really know much about the people who follow them, and they aren’t doing anything with them besides broadcasting (tweeting, sharing, posting, pinning).

We believe the reason they don’t do more with their audience is they don’t have the tools to track and manage the campaigns they are running. A surprise and delight campaign here, a local event there. All of these are lost in endless spreadsheets on Excel or Google.

This is one of the reasons we built SocialRank. We want to help brands, agencies and organizations better identify, segment, and interact with their audience. Whether you are a presidential candidate looking to find your biggest follower in Iowa to invite to a rally, or a brand looking to invite their 50 most engaged followers on Instagram to a local event – SocialRank is the solution. And as of today, you can execute on these as a team.

But this is just the beginning.

This launch is a pivotal moment for SocialRank. We are putting down the foundation layer for what is to come. We are evolving from a social media analytics product to a collaborative audience management platform and CRM. We have new filters and sorting options coming out soon. After that the next steps are to add CRM capabilities and actionable items inside of SocialRank. This means letting you add notes, create lists, track campaign performance, and have scalable private communication.

As always – if you need to get in touch with us to provide feedback, product requests, or more – email us at [email protected] – we really love to hear from you all and your feedback makes it into the product in a very real way.

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SocialRank Engage

We are working on a new product at SocialRank called SocialRank Engage. We’re putting out a landing page (here) for those that want an early demo and walkthrough of the product.

SocialRank Engage is an evolution of influencer marketing.

The way we like to think about it is – regular SocialRank and Market Intel are both software as a service. Brands can do whatever they want with the data they find using – but it is manual work. SocialRank Engage is when you want us to help you execute. This means we identify the right people, communicate with them and track performance/reach of the campaigns.

If you have an interest in chatting with us about SocialRank Engage and seeing a demo – fill out the form (here) or email us at [email protected].

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Market Intelligence Comes Out Of Beta

After a year in private beta, SocialRank Market Intelligence is ready for its public launch.

Market Intel is everything SocialRank already does, organizing your Twitter followers and giving you control of sorting and filtering them by location, interests, engagement, and influence.

Except now you can do that with any public Twitter account you want. Want to see Coca-Cola’s, eBay’s, or your competitor’s followers? That’s what Market Intel lets you do.

In this post, we’re going to roll up our sleeves and dig into Market Intel — what it is, how to use it, and why we think it’s going to change the way brands think about “social media strategy.

SocialRank Market Intelligence for Twitter

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Market Intel is very simple. Enter the handle you want to take over and, voila, it starts running. This handle could be one with over 10 million followers, or it could be your reclusive neighbor’s dog’s Twitter account. As long as the account is public and has more than 5 followers, it will run.

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Once the account processes, you’ll have full access to followers of their account. You can do all the filtering, sorting, saving, and exporting you want.

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Here are all of @Pepsi’s 2.8M followers, organized by Most Followed. For some strange reason, I’m really interested in finding only the followers who are based in New York, are verified accounts, and have the name Jimmy.

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It turns out that the only verified Jimmy in New York that follows @Pepsi is none other than Jimmy Fallon. This search took me less than five seconds.

Obviously this is a silly application of our filtering and sorting, but it shows the insane granularity of the Market Intel product.

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For more practical applications, imagine you are desperately in need of hiring a senior Python developer. In Market Intel, you could run accounts for the numerous tech companies (see example of @Github above) or blogs that an experienced developer might be following. A few minutes of sorting and filtering later, you now have a robust list of self-identified Python developers that you can reach out to or tailor your advertising to.

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Alternatively, let’s say you’re a marketer at a major sports brand that’s launching a new flight of shoes. You might follow a similar line of logic and target ads at Knicks fans who like shoes.

This level of granularity lets you know exactly whom you’re ads are being targeted at, and why. Which frees up your creative team to actually, you know, create.

Comparing Accounts Filter

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One of the new features we are releasing with the launch of Market Intel is the Account Comparison filter.

We saw a lot of beta testers exporting followers of multiple handles, hopping into Excel, and performing annoying VLookUp functions to compare the overlap and difference of accounts.

With the comparison filter, all of this is taken care of for you in-platform. We’ve visualized it for you because Venn diagrams are great.

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The green overlap region selects followers that two handles share in common with each other. You can then filter through these followers even more specifically using the other various filters (Bio Keyword, Location, etc).

Of course, with a simple click on the corresponding circle, you can also select followers who either 1) follow another account but don’t follow you, or 2) follow you but not that other account.’

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Use Cases

The possible use cases for Market Intel are wide and varied. We try our best to stay out of your way, so the platform remains very open-ended to allow for creativity.

Here are two ways we’ve seen Market Intel used:

1) Promoted Tweet campaigns with highly tailored audiences

In the beginning of 2014, Twitter released some updates to Paid Products. Now you can run an advertising campaign targeted to a specified list of email addresses and Twitter handles.

The catch is that if you want to do it well, you need to provide Twitter with those emails or handles. To compile these handles, as we mentioned earlier, some brands have been exporting followers on Twitter, running time-consuming Excel functions to clean up the list, and then feeding it back into Twitter’s Ads platform.

Our Account Comparison filter takes care of the Excel jiu jitsu in mere seconds. Now all you need to do is export the list back into your campaign.

We’re so confident that when done right Market Intel makes campaigns perform better that we are currently using it to promote the product’s public launch. We’ll report back on its performance in a future article.

2) Detailed demographic and psychographic research for agencies

What we’ve seen countless times are agencies using Market Intel in preparation to pitch a new potential client.

For example, one agency was pitching a well-known female-focused athletic brand. They decided to use Market Intel to run some research on the brand and the competitive landscape it occupies.

The agency weaved this data into their presentation, showing their deep knowledge of the brand. The presentation left a strong impression on the brand; the agency ultimately won the brand’s business.

SocialRank Market Intelligence for Instagram

While we are only releasing Market Intel for Twitter today, we are happy to also announce that Market Intel will be ready for Instagram very soon.

We are letting people begin requesting access as of today here. Beta access will begin very soon.

Where the Puck’s Headed (and Other Cliches)

We spend a lot of time speaking with marketers at big brands and agencies. Market Intel is the brainchild of all of these conversations we’ve had.

Digital marketing and social media teams (at both brands and agencies) are exasperated. They’ve been optimizing their content for sharing, posting it at all the right times, and building aggressive editorial schedules.

Yet at our meetings, we see stress and concern that this isn’t enough. The weekly metrics on engagement and conversion rates from click to buy don’t add up to the effort they’ve been putting in.

We’ve had an inkling that maybe this is because not enough time has been spent thinking about the who.

Who exactly are you trying to resonate with? Who’s already listening to you? Who’s already sharing your stuff with their audience?

Once brands can more accurately focus on the who, they can more excitedly work on the what- the part of their day that got them pumped up in the first place about their line of work. Market Intel speeds up this process and makes it more effective.

Darren Herman, VP at Mozilla, wrote a piece several months back that echoed a similar sentiment. As technology makes marketing spend more targeted and more effective, Herman wrote, the creative part of this business will flourish:

I saw the future and it isn’t in media buying.

I saw the future and it is in media.

I saw the future and it is in creative.

This is a big day for us. We are excited to get Market Intel out the door and into your hands. Take it out for a test ride and let us know if you have any questions.

If you have any product feedback or suggestions – please don’t hesitate to hit us up at [email protected] – we really do listen!

 

Introducing SocialRank for Instagram

At SocialRank we’re always thinking about where our industry is headed and what role we play in that future. Three things constantly turn up when we talk about the trajectory of social media and marketing:

First: there’s not one, but multiple social networks now with 100mm+ users — Facebook, Twitter, Instagram, Pinterest, Snapchat, and the rest of the gang.

Second: hundreds of millions of people are using these social platforms as integral parts of their daily lives.

Third: despite painstakingly building audiences on these social networks, brands don’t spend enough time understanding who exactly their existing followers are.

This blind spot is what we’re trying to address. We believe that over the next few years it’s going to become as important to understand who your existing followers are before running off to gain new ones. Our goal is to build a central location for anyone to be able to manage all of their followers across multiple social networks. We’re working to put the “people” piece of the puzzle back into the marketing stack.

Over the past year, these thoughts has guided many of our product decisions. Up until now we’ve focused solely on our Twitter product. Today, however, that changes with the launch of SocialRank for Instagram.

Launching SocialRank for Instagram

New Homepage
New Homepage

SocialRank for Instagram will have a lot of the same segmentation features as our Twitter product. You will be able to log in for free, load up your Instagram account, and quickly filter and sort through your Instagram followers based on engagement, bio keywords, location, and a few new ones like filtering by followers that use certain hashtags.

When your Instagram report loads after you log in, you will be directed to your Followers List. Here is where you will be able to do all your filtering and sorting through your Instagram followers.

SocialRank for Instagram
SocialRank for Instagram

One new feature we’ve added is the ability to see each follower’s top three Instagram posts. When you hover over each post, you will be able to see any captions that accompany the image, as well as how many likes and comments the post got. This should be an interesting way to get a quick look at what your followers are sharing on IG:

SocialRank for Instagram Card
SocialRank for Instagram Card

But what if you want to switch over and look at your Twitter followers? Simple. Just toggle over to Twitter via the switch located above the green Save List icon:

Switcher
Switcher

We’ve seen people use our Twitter product in extremely inspiring ways. From finding your biggest follower in a city to help promote a blood drive, to rewarding your most engaged fan with a physical or digital product – SocialRank helps brands find their people.

For the past two weeks we’ve been seeding brands and organizations with an early version of the product. We’d like to highlight a few great brands and organizations that are doing cool things with the people they find via SocialRank.

Big shout out to this weeks MVGs (most valuable grammers) @trentshafer @kellycalamas @jaymanny123 — found via @socialrank A photo posted by American Red Cross (@americanredcross) on

 

And you do it well, @caitclarke8 @seanmalto and @cassandrabodzak. There’s this new thing @socialrank and we found out our most active followers. And now we’re saying thank you, with presents. We’ll be doing it monthly. Email to collect [email protected] #SkimmLife

 

A photo posted by theSkimm (@theskimm) on

If you’re interested in what we’re building, have any feedback for us, or otherwise want to drop us a note to say hello, you can reach us at [email protected]

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Early Access to SocialRank for Instagram

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At SocialRank we are building a place where you can log in with your various social accounts and pull all your followers into one central location. So far, we’ve been improving on our Twitter product before expanding to other platforms.

In a few short weeks, we will be launching SocialRank for Instagram. It will look very similar to what we’ve already been doing — you will be able to sort and filter your Instagram followers by location, keywords, most engaged, most valuable and more.

Instagram and Twitter are home to some of the most vibrant online communities imaginable. This upcoming launch aligns with our mission to allow brands and individuals alike to continue building strong relationships within these communities.

If you would like to request early access to SocialRank for Instagram, please head over to SocialRank.com/Instagram. If you want to get in touch with the team that is building SocialRank for Instagram feel free to email us at [email protected].

P.S. We are lining up brands and public figures to be part of the launch like we did when we launched our Twitter product (see: GoPro, Spotify, Muhammad Ali, Uber, Juicy Couture, and more). If interested, get in touch with us at [email protected] and we will talk.

 

Introducing the SocialRank Index

The Twitter Activity of the World’s Biggest Brands

When we first launched SocialRank, it was out of a pretty whimsical desire to see who our best followers were on Twitter. But as we continued building out our product and saw the types of accounts flowing in to use it, we realized that we’d stumbled upon a much larger challenge.

Our conversations about the things we like have moved online. Brands recognize this and they spend billions of dollars trying to build a social media presence. Unfortunately, for far too many companies, “presence” means racking up followers  — without any regard to quality. This is largely a voodoo metric that undermines the efforts of brands to create meaningful experiences for their fans and potential customers.

They don’t really know what kind of mileage they are getting out of their investment in social media. How are they performing in relation to their competitors? Does it really matter that they have more followers than anyone else in their industry? Are they ultimately focusing on the wrong things?

Currently there’s no publicly available standard out there for them to figure that out. So we built it.

We’ve started with just Twitter, but we’ll be expanding to other platforms as well.

Meet the SocialRank Index

1The SocialRank Index reads a lot like a Bloomberg stock chart– except instead of tracking stock prices, we’re tracking industry-wide follower and engagement levels on Twitter.

So if a digital marketer at @SoulCycle visits the Global Brands Index, she may discover that the biggest global brands on average have more followers than SoulCycle. But then she’ll dig deeper into the specific data and realize that SoulCycle’s followers are on average much more engaged.

With the SocialRank Index, innovative brands can take the guesswork out of social media. Instead of being in the game of collecting more and more followers, they now have the data to focus on the brand’s heart and soul: the quality of followers and engagement.

Global Brands

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Today we are releasing the first index– or as our inner dork calls it, our “genesis index.”

Global Brands Index

The flagship Index was inspired by Interbrand’s Best Global Brands of 2014. The companies that make up this Index are everyone from Nike and Starbucks to Coca Cola and Nintendo. These are the most iconic brands in the world, and so it will be interesting to see how their followers are engaging with them.

The Global Brands Index will be the default index when landing on the homepage of the SocialRank Index.

Metrics

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We’ve broken the metrics down into two broad categories: Followers and Engagement.

Within these categories, we track stats such as: total followers, verified followers, top locations, total engagement, mentions, @replies, retweets, and more. These are all refreshed on an hourly basis. To see a detailed breakdown of these metrics, please visit our FAQ here. Brand managers often fall into the trap of looking at just Total Followers to gauge success. The SocialRank Index helps them dig deeper into the vast world of Twitter data to uncover more meaningful metrics.

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One notably powerful metric is Mentions from Followers vs. Everyone. How often are your followers mentioning you in a Tweet? How often are people who aren’t following you mentioning you in a Tweet? This breakdown opens up a whole new discussion for marketing teams.

The people mentioning you who aren’t following you might be potential customers that you just haven’t engaged with yet. Or maybe they are unsatisfied customers turning to Twitter to vent. Either way, this metric gives a brand a deeper look into who is talking about them on social media.

Note: All of the numbers tracked refer to the averages across the single index you’re viewing. For example, for “Total Followers” in the Global Brands Index, we just added up the number of followers that every brand in an index has, then calculated the average.

SocialRank Dashboard

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Once you see the index, you might think, “That’s nice, but how do I see how my account is doing?”

Simple. Just log in to SocialRank with your Twitter account, and you will be dropped into the dashboard, where all your individual data will be displayed. You’ll be able to see all the metrics listed in the previous section, except specific to your own account.

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In the dashboard, you will also be able to directly compare your numbers to the various indexes. Here is where a brand like @SoulCycle would be able to quickly see how it stacks up against the Global Brands Index. The idea here is to help brands understand what the industry average looks like and how they are performing across the metrics that matter to them.

Next Steps

Over the next few weeks and months, we will be rolling out more indexes ranging from sports, music, and retail to universities, nonprofits, and airlines. Our goal is to help change the game for customer-obsessed brands, looking at the right data so brands can make more informed decisions. Because this is a huge undertaking, we won’t be perfect right away, but we’ll be continuously improving on what you see today.

The social media world is often misunderstood. At SocialRank, we’re trying to clean up the mess and help brands more easily understand what’s really going on. At a micro-level, we want them to be able to know everything about their followers (what do they like, where do they live, how often do they engage with you, etc). With Market Intelligence, we want them to be able to know everything about their competitors’ followers. And finally, with the SocialRank Index and Dashboard, we want brands to be able to see at a high level how their social media activity stacks up against the rest of their industry.

With these three pieces tied together, we hope to get a stronger pulse of the social media world (starting with Twitter) and help brands better connect with their customers.

If you are interested in what we are building, please reach out to us ([email protected]) or Ammar ([email protected]), as he is running the SocialRank Index, with any ideas of metrics to track or indexes to build.

Today We Launch SocialRank 2.0

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We have been working hard for the past few months and are happy to announce the release of SocialRank 2.0 today. This is a major milestone and puts us on the trajectory of building a big business. SocialRank 2.0 is not a new product, but rather a natural evolution of the product released at the end of February. We also have some great brands using SocialRank involved in the launch — you can see all of them below.

SocialRank began as a simple tool to help brands find out more about the people that follow them on social networks, starting with Twitter. We released SocialRank in February and have been listening to what brands are looking for and need. We are evolving into an easy-to-use and affordable central location to help brands manage their followers across multiple networks (we also have begun development on Instagram and plan to add more networks soon).

There are many popular tools out there that help brands do everything from figuring out what time of day to tweet and what content to push out to what hashtags to use and how to get more followers. But we haven’t found an extensive or all-encompassing product that helps brands manage their followers across multiple networks that is also easy-to-use and affordable. Whereas a company like Hootsuite or Buffer has built a central location/dashboard to help manage posting across multiple networks, we are building a central location/dashboard to help manage followers across multiple networks. We are building the Hootsuite or Buffer for followers.

We see this happening in three phases: Identifying followers (original SocialRank launch), Managing followers (2.0 launch), and Performing Actions with your followers (coming in the next few months). We are excited about the direction the company is taking and want to share the big update.

Before we go through all the changes, let’s do a little housekeeping and give a short summary of what’s new.

Website

SocialRank.com (log in and start using SocialRank 2.0 today)

What’s New?

SocialRank 2.0 pulls in all of your followers for free instead of just your top 10 (free in original version) or top 100 (paid in original version). You can now also sort your followers by Most Valuable (MVF), Most Engaged (MEF), Best Followers (BF), as well as two new terms, Most Followed Follower and Alphabetized. In addition to sorting, you can filter your followers by bio keywords, location, verification, activity, and more. Lastly, once you have sorted and filtered, you can save searches (automatically updated when someone new follows you that fits into that query), export to Twitter and export to a CSV file.

 

SocialRank 2.0

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As we discussed above, SocialRank 2.0 is the easiest way to identify, organize, and manage your followers on Twitter. We have added a lot of awesome features in 2.0 and will walk through all of them here.

Sorting

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We’ve brought back the three terms from original SocialRank: Most Valuable, Most Engaged, and Best Followers, and added two new ways to sort your followers.

Most Valuable

Nothing has changed here, but the definition of Most Valuable is your followers that are the most in demand, important, and sought after in terms of engagement (but not necessarily engagement with you). The formula for Most Valuable takes into account everything from follower count, follower to following ratio, verification, how many times you are added to a Twitter list, and more. It does not take into account how much engagement they have had with you.

Most Engaged

Similar to Most Valuable, nothing has changed, but the definition of Most Engaged is your followers that engage with you the most. The formula to determine Most Engaged looks at everything from total number of interactions, RTs, @ mentions, favorites, added to list, and more. Each one is weighted differently. Most Engaged does not take into account value in the equation.

Best Follower

Like Most Valuable and Most Engaged, Best Followers has not changed. The definition of Best Follower is the perfect combination of your Most Valuable and Most Engaged. Basically, the Best Follower equation helps bring some of the bigger accounts that engage with you to the top. Best Follower takes both value and engagement into account.

Most Followed Followers

Many brands asked us if they could sort their followers by most followed follower down. So we added it. This is a new way to sort your followers and is as simple as it sounds.

Alphabetized

Another request from brands was the ability to turn their followers into an address book. This can be done using sort by Alphabetize.

Filters

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The biggest upgrade from SocialRank to SocialRank 2.0 is the ability to filter your followers. We are really excited about this feature and will walk through it here.

Location Filter

This filter allows you to enter any city, state, or country and set a distance. Then your SocialRank database will populate with people that fit this criteria. There is a lot that we plan to do with the Location filter. We want to get to a point where we show strong and weak signals depending on where the account is (i.e. if you live in NYC, but traveled to San Francisco that month, it should have a strong signal in NYC, but a weak signal in SF).

Bios, Names and Handles Filter

This filter lets you input any word and search your followers’ bios, names, and handles. For example, you can enter the word “fashion” or “sports” and it will show you all the people that have the word fashion and sports in their bio, name, or handle. Right now you can only search one word, but in the future I can see potential for a multi-word search.

Verification Filter

Instead of making Verification a sorting feature, we thought it made more sense to put it as a filter. In the Verification filter you can either filter by Verified or Unverified accounts that follow you. Many brands have been interested in looking at their biggest followers that aren’t verified. We’ve seen that when you filter by Unverified and sort by Most Valuable you get much better results than when sorting by Most Followed Follower.

Activity Filter

The Activity filter lets you parse through Active, Inactive, and Fake followers. It’s another way to slice and dice your followers.

Interests Filter

This filter allows you to query your followers by various interests. For example, if you are a sports apparel brand looking for 1,000 people who follow and engage with you that live in New York City and like soccer, you can use Interests to find those people. Although Interests is still in very early stages as a filter, we are very excited about where it can go.

Organization Filter

This filter is less for brands and more for people. It is something Michael and I have always wanted–  the ability to filter our followers by the organizations at which they work. For example, if I wanted to see all the people that follow me that work or have worked at Disney, I can do that in a few seconds. This filter is in early-stages and will continue to evolve post-launch.

Ways To Use Filters

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There are endless ways that brands and individuals can use filters. For example, if you are a brand like Nike, Adidas, or Puma and are looking for 1,000 people that live in NYC, like soccer, and engage with/follow your brand (so you can invite them to a special event with Clint Dempsey after the World Cup), you can use filters to find those people. The tool is completely self-serve and takes 10 seconds to run.

Another example, on the individual level, is if you are hiring people for your company and are looking to recruit engineers. You can use the keyword search and enter “Engineer” then filter by your location and voila, you have some prospective candidates. These are just two ways to use the tool. Feel free to share with us how you used filters at [email protected]

Save Searches

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The newest feature provides  three ways to save your sorting and filtering queries.

Save to SocialRank

Once you have queried your followers, you can now save the search to SocialRank. You can name it whatever you’d like and then it will show up in your Saved Searches tab. Any time a new follower comes in that fits the saved search criteria, it will automatically be added to that saved search. You can also delete a saved search at any time.

Export To Twitter List

Another way to save your search is to export it to a Twitter list. You can now make up to 1,000 lists, and each list can include up to 5,000 accounts. When exporting, we ask you to make a name for the Twitter list and it defaults to private, although you can also make it public. This is a good way to use the data found on SocialRank to take actions off of SocialRank.

Export To CSV File

The final way you can save your search is by exporting it to a CSV file. This way you can do whatever you want with it once it’s out of the system.

Brand Involved

Like the launch of SocialRank in February, we have lined up some terrific brands to demonstrate exciting ways to use SocialRank information to engage and reward followers.

Muhammad Ali

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Muhammad Ali remains one of the most recognizable men on Earth more than fifty years after he emerged as a gold medalist at the 1960 Rome Olympics.

Among his countless awards and accolades, he was named Sports Illustrated’s “Sportsman of the Century”, GQ’s Athlete of the Century”, is a United Nations Messenger of Peace, and has received the Presidential Medal of Freedom and the Amnesty International Lifetime Achievement Award.

We’re excited to include @MuhammadAli in the SocialRank 2.0 launch. One of @MuhammadAli’s most engaged followers will receive product from the @RootsOfFight collection. Make sure to follow @MuhammadAli on Twitter!

Century 21 Stores

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One of my favorite stores in NYC is Century 21. I buy everything there. Literally everything. I mean they have amazing designer merchandise for up to 65% off retail prices. What’s not to love?

So I am thrilled to have Century 21 involved in the SocialRank 2.0 launch. The Century 21 Store’s Twitter account will be giving away a curated designer fragrance boxes valued at $350+. They’ll be surprising and delighting one of their most engaged followers. Make sure to follow @Century21Stores on Twitter!

Bonobos

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Bonobos is on a tear this year, changing the online and retail game for men’s apparel. Bonobos makes everything from shirts, pants, and jeans (denim) to suits and shorts. You can shop their collection online, at Nordstrom, or in one of their guideshops. We are pumped to have Bonobos involved in the Socialrank 2.0 launch. The @Bonobos Twitter account will be giving away a Bonobos shirt to one of their most engaged followers. Make sure to follow @Bonobos on Twitter!

Juicy Couture

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Juicy Couture is a glamorous, irreverent, and fun lifestyle brand for the decidedly fashionable, bringing LA style and attitude to girls all over the world. The global phenomenon is identified as a casual luxury brand, offering apparel in the categories of women, girls and baby, handbags, shoes, intimates, swimwear, fragrance, accessories and jewelry.

We’re happy to include @JuicyCouture in the SocialRank 2.0 launch as they reward three of their most engaged followers with Viva La Juicy Gold Couture – the new fragrance from Juicy. Make sure to follow @JuicyCouture on Twitter!

Uber

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Uber, a San Francisco-based technology startup, is innovating at the intersection of lifestyle and logistics. Uber connects riders with safe, reliable, convenient transportation providers at a variety of price-points in cities around the world. Uber is currently available in 42 countries and countless cities.

We are very happy that @Uber_NYC is getting involved in the SocialRank 2.0 launch. Uber NYC is selecting a follower and rewarding them with $50 credit. Make sure to follow them on Twitter!

Instacart

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Instacart is the only same-day grocery delivery startup offering delivery in as little as one hour. Focused on delivering groceries and home essentials, Instacart already has over 300,000 items from local stores in its catalogue. Instacart is currently available in the San Francisco Bay Area, San Jose, Austin, New York, Chicago, Boston, Washington, D.C., Philadelphia, Seattle, Atlanta, Denver and Los Angeles. Instacart is growing extremely quickly and adding new cities and retailers every month.

We are delighted that Instacart is getting involved in the SocialRank 2.0 launch. Instacart is selecting a follower and rewarding him/her with a free month of Instacart Express (free delivery). Make sure to follow @Instacart on Twitter to get the latest news on sales, food facts, expansion and store launches!

Next Steps for SocialRank

We have a lot to do. The next steps are to continue to improve the SocialRank product, add more networks (Instagram is coming soon) and build out our SocialRank Market Intelligence product, which lets you run any handle you want; you can request early access here). The future is bright for SocialRank. Drop us a line ([email protected]) if you have any questions, comments, feedback, or jokes.

Where SocialRank Is Going (Building In Public)

May was a big month for SocialRank. We had four major milestones.

1) We announced that we closed $1M to grow SocialRank.

2) We announced the ability to request early-access to SocialRank Market Intelligence, which gives brands the ability to run any handle on Twitter through the SocialRank platform to see that handle’s most engaged,valuable, and best followers. In June we will be letting select brands into the product.

3) We announced that over 5,000 brands have used SocialRank since our February launch.

4) We hired an awesome head of design, Zhanna. She is front-end developer and UX/UI designer who previously worked at Digital Ocean and Quirky.

So where is SocialRank going? That is a great question. To understand where we are going, we need to explain where we have come from. We purposefully launched a simple tool back in February to get brands using it. After all, it is just a list!  A list of your followers, sorted by value (MVF), engagement (MEF), and a combo (BF). Heck we only show you your top 10 or top 100 if you are paid. Unless you are a self-starter (a bunch of brands are) there wasn’t much you could use the tool for besides coming back to see if you had new big followers.

But this is going to change very soon and for the better. We are now working on a new and (visually) improved SocialRank that should be released sometime the end of June/beginning of July that will show you all of your followers. Showing you all shouldn’t be a premium feature, it should be the basic offering. On top of that we will be including the most requested feature, deep filtering. We are working on that right now. Filtering will allow you to filter in and out things like Verified status, Location, Identity (celebrity, mommy blogger, etc.), Interests (Sports, Movies, Music, etc.), and more.

SocialRank will help brands slice and dice their followers, starting with Twitter but soon after Instagram. We are at the beginning stages of thinking about what we will be offering for Instagram. We would have done it sooner, but we took the feedback from brands and users in the past four months and decided to build the design and infrastructure to support any network first before adding the next social platform. We think each network is very different (for example: Instagram is visual with no linking – all dead links) and want to do each one right and not just have every network for the sake of having it.

SocialRank the product is going the direction of CRM for your followers on social media. Sprinkle in a little SocialRank Market Intelligence (running other handles) and you have one powerful tool.

I’ll leave you with a closer look at what is coming for SocialRank. Below is a design look at what is coming, as well as what a brand can theoretically do with SocialRank Market Intelligence.

The set-up: Imagine a movie studio like 20th Century Fox wanted to do better social research for a movie like X-Men: Days of Future Past (which was a pretty awesome movie). Fox only has access to @XMenMovies, but to get people into the theaters they should be doing things like targeting the followers of the stars in the movie. In this case, wouldn’t it be vital to know who engages with Hugh Jackman, Patrick Stewart, Ian McKellan, Stan Lee, Ellen Page, and others on Twitter? You can even take it a step further: why not check out who engages with @Marvel, other popular movies like Batman, Spiderman, Captain America, Superman. Run the biggest comic-book/superhero-related handles out there. The opportunities are endless. We are excited.

 

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