New Sorting Option: Engagement

Last week we released a new feature in the profile card called Average Engagement Per Post. This metric looks at the engagement level each individual account gets from their audience (over their last 200 tweets on Twitter and 66 photos on Instagram). Now we’ve added the ability to sort your followers by this metric.

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On Twitter you can rearrange your followers by Average Retweets or Average Likes (from highest to lowest).

 

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On Instagram you can rearrange your followers by Average Comments or Average Likes (also highest to lowest).

 

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It is a really useful metric to sort by — understanding which of your followers get the most engagement.

As always, hit us up at [email protected] if you have any questions, comments, requests, jokes, concerns – we want to hear it all!

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Average Engagement Per Post

You will begin to see a new feature in the profile card this week called Average Engagement Per Post. This feature provides insight into engagement your followers receive from their audience.

 

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On Twitter, we show you the average ‘Retweets per post’ and average ‘Likes per post’. We take  the last 200 tweets per follower and average the total engagement across them.

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On Instagram we show you the average ‘Comments per post’ and average ‘Likes per post’. We take the last 66 photos per follower and average the total engagement across them.

This number varies each time you refresh your account and the accounts that follow you have tweeted and received engagement.

We plan to offer a sorting option to rearrange your followers based on highest averages of comments/Retweets and Likes. Also in the near future, we will include this data into how we calculate the ‘Most Valuable’ sorting option.

As always, hit us up at [email protected] if you have any questions, comments, requests, jokes, concerns – we want to hear it all!

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Account Summary Is Back

That awkward moment when a feature is used so much that it crashes the system. And so, we temporarily removed the Account Summary feature in order to work on making it better and faster than before.

SocialRank provides very granular data, but with Account Summary you get to see a snapshot of all your followers or a search query you’ve made. Data points include: Follower Activity, Follower Distribution, Top Follower Locations, Popular bio words, Popular words in posts, and Popular hashtags in posts.

We’ve brought it back and also added two new data points – popular cashtags and popular emojis.

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If there’s a data point we currently don’t have that would be interesting or useful for you, let us know. Hit us up at [email protected] with your requests and feedback!

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Create A List Using Your Own CSV On SocialRank

We just pushed a new feature to SocialRank that lets you create a list using your own CSV file. This has been frequently requested and we are excited to add it under SocialRank’s Premium features.

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First you need to click the ‘Lists’ filter (or find it under Save & Export) and then click ‘Create A New List’. Enter a name for your list and then choose ‘Import Twitter / Instagram handles from CSV file.’

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Then simply attach the CSV file. Be sure to attach a single column CSV file with no header column and case-sensitive @handles only. It will take a few minutes depending on the size of list, but once you upload it you will now have a list based on your CSV.

As always, hit us up at [email protected] if you have any questions, comments, requests, jokes, concerns – we want to hear it all!

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Word Search On Instagram

One of the most popular filters on SocialRank for Twitter is the word search. As of today we’ve added the same functionality to Instagram. You can now search your audience on Instagram for certain words they use (on top of hashtags they use).

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This is useful for finding followers who have included  certain words in their Instagram posts. This gives you some important context that is missing when using only the bio keyword search.

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For example, if I’m looking for dog lovers to invite to an event in NYC, I want to find all of my followers on Instagram that have used the word “dog” in their posts. I can easily search which of my followers are talking about dogs.

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You can enter multiple words and either look for them as “Search for any words” (the equivalent of looking for X OR Y OR Z) or “Search for all words” (the equivalent of looking for X AND Y AND Z).

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There are a lot of amazing things you can do with your audience once you find the right people. The Word Filter helps you better segment and find them.

As always, hit us up at [email protected] if you have any questions, comments, requests, jokes, concerns – we want to hear it all!

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Account Privacy Filter for Twitter

We try to keep feature parity across the SocialRank for Twitter and Instagram products. One feature that has been on Instagram (and not Twitter) for the past year has been the Account Privacy filter. As of today, we’ve added this filter to Twitter as well.

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SocialRank’s main goal is to help you identify, segment and do things with your audience – so filters that help you find the right people more easily are the type of tools we want to empower you with. Simply put, this filter let’s you look at just public or private accounts that follow you. Naturally, the content of the private accounts are rightfully not available. The main use case here is if you are a brand looking for people to invite to an event, seed a product to or some other public facing gesture; picking followers that have their settings on public will net more public discussion than private ones.

As always, hit us up at [email protected] if you have any questions, comments, requests, jokes, concerns – we want to hear it all!

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Request Beta Features

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We have been building new filters and product updates at SocialRank for the past few months. When demo’ing the product, potential customers see some of the things in beta that are coming soon. Normally we do this internally but we decided to turn on these “Beta Features” for select users so they can play with them before they are properly released.

There are a few new filters including a Gender Filter (filter by Male or Female), Device Type Filter (what device your follower is using), Language Filter (what language your followers are using), Profanity Filter (filter out people that use profanity in their content) and more. We also have some updates around products like Direct Messaging and displaying a macro view of your account.

All of these new features let you really dig into your followers, segment your audience in new ways and more effectively run campaigns.

If you’d like to request beta features turned on for your account – please email us at [email protected] and we will do our best to give you early access to some of the new stuff that will be rolling out soon.

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Multiple Hashtag Search For Instagram

We’ve pushed a new change for the Hashtag search for Instagram on SocialRank. You can now search for multiple words in the hashtag filter. Before you could only search for one hashtag at a time but now, with the update, you can search for as many hashtags as you want.

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With the new change you have two options: Search for “any words” (default) or search for “all words.”

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“Any words” is the equivalent of putting “OR” between words – the results being accounts that have used one of the hashtags you’ve searched for.

“All words” is the equivalent of putting “AND” between words – the results being accounts that have used all of the hashtags you’ve searched for.

As always, hit us up at [email protected] if you have any questions, comments, requests, jokes, concerns – we want to hear it all!

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Another Location Filter Update

Two weeks back we pushed some updates to the location filter on SocialRank. Today we added another piece to the filter, the ability to search just by where you self-identify (i.e. Location Field) as well as where you have recently posted (i.e Geo-tagged Tweets). This allows you to take a more granular and intelligent approach to finding the right people for local events or location-based rewards.

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All you need to do is click “Show search options” and use the drop down to determine what you would like the results to show.

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As always, hit us up at [email protected] if you have any questions, comments, requests, jokes, concerns – we want to hear it all!

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Location Filter Updates

We just pushed a new update for our location filter that we think you’ll really like.

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First some background, it used to be that if you use the location filter, the results you got didn’t clarify why that person was showing up in said results.

 

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So if you search Los Angeles, whether the person self-identified Los Angeles in their bio or had meta data (i.e. they tweeted or posted from LA) they would show up. The problem is that if you live in New York, travel to Los Angeles and then tweet from there (with location enabled) you would show up in Los Angeles results with no context. You would probably even have New York as your location. This leads to confusion and seemingly incorrect results. There was no context.

 

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The push today makes this a lot more clear. We now give context on why someone shows up in a result. For example, if I’m a presidential candidate looking for followers in Wisconsin to come out to the primary, I definitely want people living there and not just posting from their account on a trip. Now you get the context you need to find the right people for the right things.

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In the future we’ll push more updates, letting you just see self-identified locations vs. recently posted and more.

One last thing, you need to refresh your account to see the changes to the location filter.

As always, hit us up at [email protected] if you have any questions, comments, requests, jokes, concerns – we want to hear it all!