socialrank

*Updated* Onboarding Documents For SocialRank and Market Intel – March Edition

In October and January we wrote about SocialRank and Market Intel onboarding documents you could request from us to get the most out of SocialRank. We’ve released even more new features and products since, so we felt it was the right time to issue an updated version. We’ll continue to update as we make new features and products available.

There are now three onboarding documents:

SocialRank for Twitter and Instagram

SocialRank Market Intelligence

SocialRank for Teams (*new*)

You can download them above by clicking through to the dropbox links (or if that isn’t working you can email us at business@socialrank.com and we’ll email them over).

As always if you have any product feedback or suggestions – please don’t hesitate to hit us up at hi@socialrank.com. We really do listen!

socialrank

*Updated* Onboarding Documents For SocialRank and Market Intel – January Edition

In October we wrote about SocialRank and Market Intel onboarding documents you could request from us to get the most out of SocialRank. We’ve released new features and products since, so we felt it was the right time to issue an updated version. We’ll continue to update as we make new features and products available.

You can download them here (or if that isn’t working you can email us at business@socialrank.com and we’ll email them over).

As always if you have any product feedback or suggestions – please don’t hesitate to hit us up at hi@socialrank.com. We really do listen!

ComparisonRates

Comparing Two Accounts On SocialRank

One of the most popular new features on SocialRank is our “Compare to another account” filter. This lets you compare any two accounts on Twitter or Instagram to each other and see the overlap and difference of followers. 

When comparing two accounts on SocialRank you get to see the granular overlap or difference. Most other products out there will show you the overlap and difference with high-level stats, giving you just a number count. Not only does SocialRank give you a number, but we also let you see the exact accounts that overlap. On top of that, you can use other filters to dig deeper and better segment.

The “Compare to another account” filter is highly intertwined with Market Intel (the ability to run other accounts on the SocialRank platform like it’s your own). Make sure to request access here.

There are a few ways we’ve seen brands use the “Compare to another account” filter so far:

Better Tailored Audience Campaigns

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Using the “Compare to another account” filter you can build a highly-tailored database of Twitter handles to use for your Promoted Tweet campaign. Tailored audiences let you target an exact account; the catch is you need to provide an email or Twitter handle. With this filter you can better segment for your tailored audience campaign.

For example, you want to go after your competitors’ followers. You can run their account in Market Intel and see everyone that follows them and doesn’t follow you and run a tailored audience campaign to target those exact followers. We even have the ability to export to a CSV file that is made for a tailored audience campaign.

Benchmarking Against Competitors

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Another way to use the “Compare to another account” filter is to run your competitors and see how you stack up against them. Seeing how much you (i) overlap, (ii) who follows you and not them and (iii) them and not you will give you a good understanding of how you are doing. You can even use the first example to go after their audience with a tailored audience campaign.

Quantifying the Performance of Partnerships

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Let’s say two brands are partnering together — they agree to post about each other on their respective Twitter or Instagram accounts. Before these posts go out, the brands track the overlap and difference in their followers. When the promotion ends, they check the overlap and difference again. You can effectively quantify the performance of these types of relationships instead of just guesstimating it.

Valuing the Social Side of Endorsement Deals

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Social is a relativity new part of endorsement deals. It used to be all commercials and media appearances but now with social, individuals getting endorsed (and brands) have yet another outlet to share whatever their relationship is. So with the “Compare to another account” filter you can run the brand and the public figure and see the overlap of followers.

This can be looked at in two ways: 1) Strong overlap, 2) Not a strong overlap.

If you have a strong overlap (i.e. sharing 20% or more of your followers) you can make the argument that this is a good endorsement deal and the audiences are similar (i.e. KitchenAid and Gordon Ramsey).

If you have a weak overlap (i.e. sharing 5% or less of your followers) then you can make the argument that these are completely new audiences for exposure as there is virtually no overlap in followers.

These are just a few ways we’ve seen it used in the first few weeks it has been available. If you have any ideas of other ways to use it – reach out and let us know!

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SocialRank For Business Leads

When building SocialRank we didn’t realize how big of a lead machine it would be for people.

Logging in with your own account at SocialRank.com then using the “bio keyword” and “company” filter, you can search for words like “Marketing”, “CMO”, “Digital”, “Social Media” and find tons of people that you had no idea followed you (these keywords making sense if you have a business that sells to brands obviously). Once you find the right people you can easily Direct Message (DM) them. Thus beginning a conversation that can be taken to email, which might lead to a meeting or phone call. Hopefully eventually leading to closing a deal.

The prevailing idea is that because you follow something or someone on Twitter you have some sort of interest in who they are and what they are sharing. So using your personal and professional (i.e. company handle) accounts on SocialRank to find business leads is a no-brainer. Below are ways to best use the bio keyword and company filter to achieve this:

Bio Keyword Filter

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The best way to use the bio keyword filter for lead generation is by searching only by bio (this means unchecking the box of “search names & handles” and “search for similar words”). You need to decide if you want to see any word you put in (i.e. Engineer Programmer Developer) or all words (i.e. “Social Media” “Digital Marketing”). Next step is to put whatever words define the type of person you are looking for. For us it would be everything from CMO, Digital Marketing, Social Media, and more. If you are looking to find people that run the ecommerce division at prospective customers just put the word “commerce”, “ecommerce” into the bio keyword filter and you are well on your way.

Company Filter

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The Company filter grabs LinkedIn data and pulls in your followers that work at certain organizations or have certain titles at those jobs. The Company filter shows you people that currently work at that organization or have previously worked there. In the example above, I’d like to see all of my followers that work or have worked at Disney. Jacob still works there (at least according to his bio) but results like Mike and Andrea show up because they used to work at Disney.

SocialRank Market Intelligence

One last thing to mention is that while finding leads on your own account can be great – Market Intel will let you run any account on Twitter or Instagram to help you find more leads. While you won’t be able to direct message them – it could give you some names that you can find a way into getting introduced to them elsewhere. If you want to see Market Intelligence – go to SocialRank.com/MarketIntel to try it out and request a demo.

Some other ways people, brands and agencies use SocialRank are:

SocialRank for Recruiting

SocialRank for Politicians

SocialRank for Local Events

SocialRank for Journalists

SocialRank for Business Travel

SocialRank for Connecting with Fans

As always, if you have any product feedback or suggestions – please don’t hesitate to hit us up at hi@socialrank.com – we really do listen!

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SocialRank for Connecting with Fans

Over the past two months we’ve been highlighting ways that individuals, brands, and agencies can use SocialRank. The use cases range from business travel and recruiting to politicians and local events.

Today we are going to talk about using SocialRank for connecting with fans. Musicians getting diehards backstage for VIP access. Authors inviting readers to stops on their book tour. Any profession that accumulates fans will find SocialRank useful for facilitating meaningful and authentic interactions.

Here are a few ways to approach using SocialRank for connecting with fans. (If you want to skip all this and just see real-life examples, click here or scroll to the bottom).

Finding your most engaged fans

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The most obvious way to connect with fans on SocialRank is by identifying your most engaged fans. Sorting your followers by “Most Engaged” will return a list of followers who have engaged with you at some point in the past 7 days (through retweets, mentions, and replies on Twitter and hearts, comments, and tags on Instagram).

Once you have your followers list sorted by “Most Engaged,” maybe you’re interested in specifying just those who are located in Chicago, where the next stop on your book tour is. To figure out who these Chicago-based fans are, use the Location filter to fine-tune this list even further.

Finding your fans with the biggest audience

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Another way to use SocialRank to connect with fans is to reach out to followers who have huge audiences themselves. You can do this by sorting by “Most Valuable” or by “Most Followed”. To really hone in those who are “public figures” in their own right, activate the Verified filter to only display verified accounts. Note: Verified filter only applies to Twitter.

What’s the logic behind this? If you want news of your next gig at Webster Hall to diffuse effectively through Twitter and Instagram, it’s useful to reach out to valuable followers. These fans can help you spread the word by letting their own followers know about the show. This tactic works well in amplifying the message when coupled with a strong marketing campaign through your own channels.

You found your followers. Now what?

Next steps from here generally break down into two paths– digital or in-person. Let’s walk through both.

Digital

This approach is the easiest and most scalable way to interact with the followers you identified in the steps above. This could be as simple as prioritizing whom to engage with on a day-to-day basis (via favorites/RTs/replies/mentions/tags).

A second, more time-intensive digital strategy is to set up digital video chats, Q&As (like reddit’s AMA), and community account takeovers (for brands or individuals). A digital connection is the new autograph, so get signing.

In-Person

This approach brings your digital footprint and gives it some real-world heft. In-person engagement is still the most authentic way to connect with your audience (duh). You can do everything from local surprise-and-delight campaigns, invitations to premieres/screenings, backstage passes, meet-and-greets, and studio sessions.

There are a lot of creative ways to blend digital and in-real-life strategies and engage your audience. Used effectively, they’ll go a long way to energize your core fanbase, as well as attract new fans.

Use Cases

That’s enough of us telling you what this would hypothetically look like. Let’s show you what people have already been doing to leverage SocialRank to engage with their audiences.

Christina Perri
In April and May, musician Christina Perri and her team found highly engaged followers on Instagram, publicly rewarding them with special treats. The results were fantastic.

 

 

 

 

Kevin Spacey

Kevin Spacey’s team recently used SocialRank to find a Napa-based fan on Twitter to invite to a concert Kevin was putting together.

 

 

Muhammad Ali
Muhammad Ali’s team used SocialRank to find three fans on Instagram and sent them some sweet Under Armour-branded Muhammad Ali tees. You can see in the comments how many people asked where they could buy these shirts.

 

We’re always hunting for interesting ways people have been using Twitter and Instagram to energize their audiences. If you have any other suggestions on how this can be done, please hit us up at hi@socialrank.com!

 

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Using SocialRank for Local Events

This past September, the American Red Cross and its supporters set a world record for simultaneous downloads of its Blood Donor App. This local event was part of a broader national grassroots campaign to get more people signed up to donate blood via this award-winning mobile app.

Getting people to show up for blood drives and other health-related initiatives is always a tall task, so we were very excited to hear that the Red Cross had used SocialRank to help market their event. Using SocialRank’s free tools, they discovered their biggest Twitter follower in Las Vegas (famous MMA fighter Wanderlei Silva) and partnered with him to get the word out:

Ultimately, over 40 supporters participated in the event and downloaded the mobile app (which significantly simplifies the registration process for donating blood). The Red Cross must collect 15,000 units of blood per day in order to meet the needs of accident victims and cancer patients, so grassroots events like these can make a significant impact on people’s lives. According to Curtis Midkiff, Red Cross Director of Social Engagement (now the Senior Advisor of Social Business Strategy at Southwest Airlines):

“Launching the mobile app for blood donors was a big step for the Red Cross in our ongoing efforts to leverage technology to fulfill our mission. SocialRank allowed us to quickly and easily connect with our influential Twitter followers in Las Vegas which included Wanderlei Silva and the local CBS Radio affiliate which featured us on a morning drive show. These connections, forged with the tool, were pivotal to our launch event.”

Social media is definitely in its first inning, and so there’s still no clear blueprint for how brands should leverage their online audiences. However, as the Red Cross has shown, there are many creative and out-of-the-box ways brands can engage with their followers. In this specific use case, local events can be very powerful. To give you some ideas on how you can use SocialRank for local events, we have included some examples below.

SocialRank for Local Events

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You can use SocialRank for Twitter or Instagram to run detailed searches on all your followers and organize them along a handful of powerful parameters. These include: Most Valuable Followers, Most Engaged Followers, bio keyword, location, interests (only on Twitter), hashtags (only on Instagram), verified accounts (only on Twitter), and more.

If you host tech events in New York, you can filter your followers by your Most Engaged Followers who live in New York City (location filter) and have an interest in Technology (interests filter on Twitter or #technology on Instagram via the hashtag filter). Now you have a robust list of people to invite and reach out to for location-based activation. Or you can save this list for future reference (just click on the green “Save & Export” button).

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Another way to use SocialRank for local events is to target individuals who themselves have large audiences. People usually call these people “influencers” (although we don’t love the word, we think everyone is a snowflake). The “Most Followed” or “Most Valuable” sort options and the “Verification” filter are probably the easiest ways you can compile a list of these influencers. You can combine these with a location filter if you want to narrow your search to a specific city. As discussed above, the Red Cross used this method to find their most followed follower in Las Vegas and partnered with him to market a local event.

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A third way we have seen SocialRank used for local events is for local media coverage– specifically, to find reporters and journalists. This is where filtering by bio keyword, interests, or organization comes in. Setting up a Bio Keyword filter for “Writer” or “Reporter” or a related term will populate a list of people you could contact for a story. Running similar filters under Interests (ex. “Journalism”) or Organization (ex. “Editor” or “Producer”) would work just as well.

Other Use Cases People have been using SocialRank in ways we hadn’t imagined, and so we’ll be sharing many of these use cases with you all as we learn of them.

If you are using SocialRank in an unexpected fashion, please get in touch with us at hi@SocialRank.com! We’d love to chat.