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How To Measure Partnerships using SocialRank

We often refer to SocialRank as a blank canvas because of the endless ways our clients use the product. One of the popular use cases we’ve seen is for measuring partnerships.

If you’re looking to measure partnerships you have with an influencer, another brand, or even just looking to compare your own accounts follow the below instructions.

Step 1: Run both your account and the partner account. (Unless you have access to both accounts, you’ll need SocialRank Market Intel, which allows you to run any account.)

*pro tip: you can also set filters to analyze specific data points, ie: to track followers you’ve gained in New York you can run a search for it using the Location filter.

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Step 2: Using the Compare Accounts & Lists filter, look at the view for followers in common between the two accounts and save list as [email protected] + @partner_account overlap MM/DD/YY’

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Step 3: Set a timeline for tracking changes, i.e weekly / monthly. Then refresh each account and repeat Step 2.

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Step 4: Click on one of the lists to go into that view and then using the Compare Accounts & Lists filter again select the other list. You can then select the option to see which users you’ve gained.

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SocialRank allows you to not just see how many followers you’ve gained but also delve deeper into exactly who these followers are. Whether it’s tracking data points such as location, verification, or specific topics the audience is talking about; you can get a lot of useful insight.

As always, hit us up at [email protected] if you have any questions, comments, requests, jokes, concerns – we want to hear it all!

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How to Get The Most Out of Account Summary Feature

When we think of SocialRank, we picture a blank canvas. There is so much you can do, and so the use cases are endless.

One of our most used feature is Account Summary.  SocialRank provides very granular data, but with Account Summary you get to see a snapshot of all your followers or a search query you’ve made. Data points include: Follower Activity, Follower Distribution, Top Follower Locations, Popular bio words, Popular words in posts, and Popular hashtags in posts, Popular cashtags and Popular emojis.

What’s great about Account Summary is that as you refresh and add different filters, the data updates for that audience. For example, if you’re Daniel Wellington and you enter a Bio Keyword search for ‘blogger,’ the macro data in Account Summary will reflect that specific demographic. This becomes very insightful and useful as you try to learn more about specific segmented audiences. Another way to use Account Summary is with a saved List. This will allow you to curate exactly who you’d like the macro level data on.

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It becomes really interesting once you try out different queries; this is where you can get creative and as specific as you want. For instance, in the above example when you’re looking at the number of people that are bloggers following you, you can see exactly what percentage of them are active, and what content they’re talking about. This will help you be smarter in your approach to build a relationship, resulting in more engagement and activity with that audience.  

There are tons of ways you can use this feature; let us know how you’re using it! If there’s a data point we currently don’t have that would be interesting or useful for you, let us know that too. Hit us up at [email protected] with your requests and feedback!

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Onboarding Documents For SocialRank and Market Intel – July 2016 Edition

In March we shared new versions of the SocialRank onboarding documents so that you can the most out of SocialRank. In just a few months we’ve already released tons of new features and improvements, and so we’ve also updated those documents.

You can download the newer versions of the onboarding documents through the dropbox links below (or if that isn’t working email us at [email protected] and we’ll send them over)

We’ll continue to update these as we make new features and products available.

As always if you have any product feedback or suggestions – please don’t hesitate to hit us up at [email protected]. We really do listen!

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*Updated* Onboarding Documents For SocialRank and Market Intel – January Edition

In October we wrote about SocialRank and Market Intel onboarding documents you could request from us to get the most out of SocialRank. We’ve released new features and products since, so we felt it was the right time to issue an updated version. We’ll continue to update as we make new features and products available.

You can download them here (or if that isn’t working you can email us at [email protected] and we’ll email them over).

As always if you have any product feedback or suggestions – please don’t hesitate to hit us up at [email protected]. We really do listen!

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Comparing Two Accounts On SocialRank

One of the most popular new features on SocialRank is our “Compare to another account” filter. This lets you compare any two accounts on Twitter or Instagram to each other and see the overlap and difference of followers. 

When comparing two accounts on SocialRank you get to see the granular overlap or difference. Most other products out there will show you the overlap and difference with high-level stats, giving you just a number count. Not only does SocialRank give you a number, but we also let you see the exact accounts that overlap. On top of that, you can use other filters to dig deeper and better segment.

The “Compare to another account” filter is highly intertwined with Market Intel (the ability to run other accounts on the SocialRank platform like it’s your own). Make sure to request access here.

There are a few ways we’ve seen brands use the “Compare to another account” filter so far:

Better Tailored Audience Campaigns

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Using the “Compare to another account” filter you can build a highly-tailored database of Twitter handles to use for your Promoted Tweet campaign. Tailored audiences let you target an exact account; the catch is you need to provide an email or Twitter handle. With this filter you can better segment for your tailored audience campaign.

For example, you want to go after your competitors’ followers. You can run their account in Market Intel and see everyone that follows them and doesn’t follow you and run a tailored audience campaign to target those exact followers. We even have the ability to export to a CSV file that is made for a tailored audience campaign.

Benchmarking Against Competitors

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Another way to use the “Compare to another account” filter is to run your competitors and see how you stack up against them. Seeing how much you (i) overlap, (ii) who follows you and not them and (iii) them and not you will give you a good understanding of how you are doing. You can even use the first example to go after their audience with a tailored audience campaign.

Quantifying the Performance of Partnerships

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Let’s say two brands are partnering together — they agree to post about each other on their respective Twitter or Instagram accounts. Before these posts go out, the brands track the overlap and difference in their followers. When the promotion ends, they check the overlap and difference again. You can effectively quantify the performance of these types of relationships instead of just guesstimating it.

Valuing the Social Side of Endorsement Deals

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Social is a relativity new part of endorsement deals. It used to be all commercials and media appearances but now with social, individuals getting endorsed (and brands) have yet another outlet to share whatever their relationship is. So with the “Compare to another account” filter you can run the brand and the public figure and see the overlap of followers.

This can be looked at in two ways: 1) Strong overlap, 2) Not a strong overlap.

If you have a strong overlap (i.e. sharing 20% or more of your followers) you can make the argument that this is a good endorsement deal and the audiences are similar (i.e. KitchenAid and Gordon Ramsey).

If you have a weak overlap (i.e. sharing 5% or less of your followers) then you can make the argument that these are completely new audiences for exposure as there is virtually no overlap in followers.

These are just a few ways we’ve seen it used in the first few weeks it has been available. If you have any ideas of other ways to use it – reach out and let us know!

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The SocialRank Onboarding Documents – A Step by Step Walkthrough of How To Use SocialRank

There are many ways you can use SocialRank to better the Twitter and Instagram operations at your company or organization. To make it easier for people looking to get the most out of SocialRank, we built two onboarding documents that are comprised of step-by-step walkthroughs of the product.

The first document is SocialRank for Twitter and Instagram. This is the core document of SocialRank’s flagship product. It starts with going to SocialRank.com, logging in with your Twitter or Instagram account and takes you through all the steps of sorting, filtering, saving, exporting, and more.  

The second document is for SocialRank Market Intelligence. This document should be read after the first document. This walks through Market Intel and how to use it to its full potential.

You can get the PDFs by emailing us at [email protected]

We plan to update the documents as we add new features.

As always if you have any product feedback or suggestions – please don’t hesitate to hit us up at [email protected]. We really do listen!

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Using SocialRank for Local Events

This past September, the American Red Cross and its supporters set a world record for simultaneous downloads of its Blood Donor App. This local event was part of a broader national grassroots campaign to get more people signed up to donate blood via this award-winning mobile app.

Getting people to show up for blood drives and other health-related initiatives is always a tall task, so we were very excited to hear that the Red Cross had used SocialRank to help market their event. Using SocialRank’s free tools, they discovered their biggest Twitter follower in Las Vegas (famous MMA fighter Wanderlei Silva) and partnered with him to get the word out:

Ultimately, over 40 supporters participated in the event and downloaded the mobile app (which significantly simplifies the registration process for donating blood). The Red Cross must collect 15,000 units of blood per day in order to meet the needs of accident victims and cancer patients, so grassroots events like these can make a significant impact on people’s lives. According to Curtis Midkiff, Red Cross Director of Social Engagement (now the Senior Advisor of Social Business Strategy at Southwest Airlines):

“Launching the mobile app for blood donors was a big step for the Red Cross in our ongoing efforts to leverage technology to fulfill our mission. SocialRank allowed us to quickly and easily connect with our influential Twitter followers in Las Vegas which included Wanderlei Silva and the local CBS Radio affiliate which featured us on a morning drive show. These connections, forged with the tool, were pivotal to our launch event.”

Social media is definitely in its first inning, and so there’s still no clear blueprint for how brands should leverage their online audiences. However, as the Red Cross has shown, there are many creative and out-of-the-box ways brands can engage with their followers. In this specific use case, local events can be very powerful. To give you some ideas on how you can use SocialRank for local events, we have included some examples below.

SocialRank for Local Events

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You can use SocialRank for Twitter or Instagram to run detailed searches on all your followers and organize them along a handful of powerful parameters. These include: Most Valuable Followers, Most Engaged Followers, bio keyword, location, interests (only on Twitter), hashtags (only on Instagram), verified accounts (only on Twitter), and more.

If you host tech events in New York, you can filter your followers by your Most Engaged Followers who live in New York City (location filter) and have an interest in Technology (interests filter on Twitter or #technology on Instagram via the hashtag filter). Now you have a robust list of people to invite and reach out to for location-based activation. Or you can save this list for future reference (just click on the green “Save & Export” button).

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Another way to use SocialRank for local events is to target individuals who themselves have large audiences. People usually call these people “influencers” (although we don’t love the word, we think everyone is a snowflake). The “Most Followed” or “Most Valuable” sort options and the “Verification” filter are probably the easiest ways you can compile a list of these influencers. You can combine these with a location filter if you want to narrow your search to a specific city. As discussed above, the Red Cross used this method to find their most followed follower in Las Vegas and partnered with him to market a local event.

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A third way we have seen SocialRank used for local events is for local media coverage– specifically, to find reporters and journalists. This is where filtering by bio keyword, interests, or organization comes in. Setting up a Bio Keyword filter for “Writer” or “Reporter” or a related term will populate a list of people you could contact for a story. Running similar filters under Interests (ex. “Journalism”) or Organization (ex. “Editor” or “Producer”) would work just as well.

Other Use Cases People have been using SocialRank in ways we hadn’t imagined, and so we’ll be sharing many of these use cases with you all as we learn of them.

If you are using SocialRank in an unexpected fashion, please get in touch with us at [email protected]! We’d love to chat.