socialrank

Find Your Most Loyal Followers

Brand loyalty is often hard to determine on social media. A good place to start are your oldest followers. These are the people that followed you from the beginning; through your good posts and bad.

Using SocialRank’s Chronological (Oldest First) sorting option you can find your most loyal followers. The Chronological (Oldest First) sorting option shows users in the order of your oldest to newest followers.

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A lot brands find this feature useful for loyalty programs or product giveaways. For example, if Nike wanted to give out new sneakers to select followers, they could use the Chronological (Oldest First) sorting option to find their most loyal followers and reward them. This creates really authentic social engagement with a brand’s audience.

As always, hit us up at hi@socialrank.com if you have any questions, comments, requests, jokes, concerns – we want to hear it all!

socialrank

Find Your Biggest Followers That Have Engaged With You

You have your most valuable followers and your most engaged followers, but what if you wanted to know which of your biggest followers have also engaged with you?

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Using the SocialRank ‘Best Follower’ sorting option you can easily view your followers in order of value plus engagement. On Twitter it looks at the engagement with your tweets in the past 14 days, and on Instagram it looks at the engagement with your photos in the past 45 days.

Best Follower is a combination of the Most Valuable and Most Engaged sorting options. Most Engaged is based on Retweets, Replies, Mentions on Twitter and Likes, Comments, Tags on Instagram. Most Valuable is based on total followers, following/follower ratio and total engagement. Best Follower essentially takes all these factors into account.

This is especially useful for brands that want to look at both value and engagement at once. For example, let’s say a celebrity with 20M followers has retweeted a brand once or twice, they may not show up on the brands Most Engaged view (at least not until a few pages in,) because there are super fans that are constantly engaging. However, with Best Follower sorting, the celebrity would be pushed up on the list based on their value plus engagement.

As always, hit us up at hi@socialrank.com if you have any questions, comments, requests, jokes, concerns – we want to hear it all!

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Early-Access to Market Intelligence for Instagram

We are on stage today at the DEMO Traction conference in Boston. If you’re around come say hi!

One of things we plan to announce on stage is that we are ready to start letting people into Market Intel for Instagram and have put together a page (here) where you can request early-access.

If you remember, we released Market Intel for Twitter last month.

Market Intel (for Instagram) is everything SocialRank already does, organizing your Instagram followers and allowing you to sort and filter them by location, hashtags, engagement, and influence.

Except now you can do that with any public Instagram account you want. Want to see Coca-Cola’s, Nike’s, or your competitor’s followers? That’s what Market Intel lets you do.

Right now Market Intel is only available on Twitter, but that will change very soon. Market Intel for Instagram is coming, and so we’d like to open up private beta access to those who are interested.

Request access herewe’ll begin letting people in very very soon.

To give you a taste, here is what Market Intel for Instagram looks like (this is the @TSA account):

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Introducing SocialRank for Instagram

At SocialRank we’re always thinking about where our industry is headed and what role we play in that future. Three things constantly turn up when we talk about the trajectory of social media and marketing:

First: there’s not one, but multiple social networks now with 100mm+ users — Facebook, Twitter, Instagram, Pinterest, Snapchat, and the rest of the gang.

Second: hundreds of millions of people are using these social platforms as integral parts of their daily lives.

Third: despite painstakingly building audiences on these social networks, brands don’t spend enough time understanding who exactly their existing followers are.

This blind spot is what we’re trying to address. We believe that over the next few years it’s going to become as important to understand who your existing followers are before running off to gain new ones. Our goal is to build a central location for anyone to be able to manage all of their followers across multiple social networks. We’re working to put the “people” piece of the puzzle back into the marketing stack.

Over the past year, these thoughts has guided many of our product decisions. Up until now we’ve focused solely on our Twitter product. Today, however, that changes with the launch of SocialRank for Instagram.

Launching SocialRank for Instagram

New Homepage
New Homepage

SocialRank for Instagram will have a lot of the same segmentation features as our Twitter product. You will be able to log in for free, load up your Instagram account, and quickly filter and sort through your Instagram followers based on engagement, bio keywords, location, and a few new ones like filtering by followers that use certain hashtags.

When your Instagram report loads after you log in, you will be directed to your Followers List. Here is where you will be able to do all your filtering and sorting through your Instagram followers.

SocialRank for Instagram
SocialRank for Instagram

One new feature we’ve added is the ability to see each follower’s top three Instagram posts. When you hover over each post, you will be able to see any captions that accompany the image, as well as how many likes and comments the post got. This should be an interesting way to get a quick look at what your followers are sharing on IG:

SocialRank for Instagram Card
SocialRank for Instagram Card

But what if you want to switch over and look at your Twitter followers? Simple. Just toggle over to Twitter via the switch located above the green Save List icon:

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Switcher

We’ve seen people use our Twitter product in extremely inspiring ways. From finding your biggest follower in a city to help promote a blood drive, to rewarding your most engaged fan with a physical or digital product – SocialRank helps brands find their people.

For the past two weeks we’ve been seeding brands and organizations with an early version of the product. We’d like to highlight a few great brands and organizations that are doing cool things with the people they find via SocialRank.

Big shout out to this weeks MVGs (most valuable grammers) @trentshafer @kellycalamas @jaymanny123 — found via @socialrank A photo posted by American Red Cross (@americanredcross) on

If you’re interested in what we’re building, have any feedback for us, or otherwise want to drop us a note to say hello, you can reach us at Instagram@SocialRank.com.

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Early Access to SocialRank for Instagram

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At SocialRank we are building a place where you can log in with your various social accounts and pull all your followers into one central location. So far, we’ve been improving on our Twitter product before expanding to other platforms.

In a few short weeks, we will be launching SocialRank for Instagram. It will look very similar to what we’ve already been doing — you will be able to sort and filter your Instagram followers by location, keywords, most engaged, most valuable and more.

Instagram and Twitter are home to some of the most vibrant online communities imaginable. This upcoming launch aligns with our mission to allow brands and individuals alike to continue building strong relationships within these communities.

If you would like to request early access to SocialRank for Instagram, please head over to SocialRank.com/Instagram. If you want to get in touch with the team that is building SocialRank for Instagram feel free to email us at Instagram@SocialRank.com.

P.S. We are lining up brands and public figures to be part of the launch like we did when we launched our Twitter product (see: GoPro, Spotify, Muhammad Ali, Uber, Juicy Couture, and more). If interested, get in touch with us at hi@socialrank.com and we will talk.