Tech Startups Index

We recently launched a product we’ve been working on for several months — the SocialRank Index. The Index is a tool that tracks the Twitter activity of the world’s biggest brands. Anyone can log in and, without paying a dime, look at how the average company in a particular industry is performing. So far, we have released three industry-specific indexes: the Global Brands Index, Tech Companies Index, and Tech Media Index.

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Today, we’re releasing one a lot of people will be interested to look at: the Tech Startups Index. The types of companies that populate this index? Uber, Airbnb, Dropbox, Slack, and more.

This index is based on a list of the world’s most valuable startups, published by Fred Wilson, William Mougayar, and the Wall Street Journal. For simplicity’s sake, we filtered based on three criteria: 1) founded after 2006, 2) founded in the USA, and 3) still privately-owned (hasn’t been acquired or gone public yet).

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The companies listed in this index were born into an era where there’s an assumption that building and maintaining a highly engaged online audience is crucial to business.

Time will tell whether a strong social presence is a good predictor of the long-term success of a startup.

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We will continue to release more industry-specific indexes to add to the four we now have publicly available. If you are interested in what we are building, please reach out to us ([email protected]) or me ([email protected]) with any ideas of metrics to track or indexes to build.

Tech Media Index

Tech Media Index

Last week, we debuted the SocialRank Index, which tracks the Twitter activity of the world’s biggest brands. So far, we have released the Global Brands Index (Nike, Pepsi, etc) and the Tech Companies Index (Microsoft, IBM, etc). Our plan is to continue to release new industry-specific indexes over the following weeks and months.

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Today, we’re releasing a particularly saucy one: the Tech Media Index. This index includes the likes of TechCrunch, WSJ, the New York Times, Buzzfeed, and every other major outlet that covers tech news. The Tech Media Index was inspired by Techmeme’s Leaderboard, which lists the 100 most frequently posted outlets on Techmeme.

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These media outlets play a significant role in shaping the landscape of conversations online. So of course the data this index yields will be very interesting.

In a nutshell, tech media rules Twitter.

A few interesting highlights:

  • An American Bias: The average company in the Tech Media Index has over 60% of its followers in the U.S.
  • Tweet-Happy Followers: It is no surprise that the Tech Media Index is dominant on the engagement side. Tech media bests the Tech Companies and Global Brands Indexes from overall Engagement all the way down to each specific type of engagement (RT, @Replies, and Mentions). Nearly 60% of the average tech media outlet’s followers have tweeted something in the past 90 days. This is higher than the Tech Companies Index (53%) and Global Brands Index (54%).
  • High-Profile Fans: The average company in the Tech Media Index has more than 3x the amount of verified followers (2,869) than the average company in the Global Brands Index (941). Moreover, they are beating the other indexes by far in terms of number of followers who have 1k+ followers. The average tech media outlet has over 45,000 followers with over 1,000 followers (Global Brands: 32,000; Tech Companies: 8,400).

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We won’t ruin all the fun for you. Log in, check out the Tech Media Index, and if you’re a blogger feeling especially daring, compare yourself to this Index via the Dashboard.

Next Steps

The SocialRank Index is part of our larger mission to build a more sophisticated analytics tool for marketers and brand managers. Instead of looking at wonky numbers like total followers and total “reach” (whatever that means), we want you to be able to really drill down to a granular level, as well as pull back up and view things at a high level.

If you are interested in what we are building, please reach out to us ([email protected] or [email protected]) with any ideas of metrics to track or indexes to build.

Tech Companies Index

A few days ago, we launched the SocialRank Index, which is a real-time look at the Twitter activity of the world’s biggest brands. Over the next few weeks, we will be releasing a slew of other industry-specific indexes.

Today, we begin this process with the release of the Tech Companies Index.

Tech Companies Index

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This index was inspired by PwC’s Global Software Leaders report, which ranks tech companies based on software sales. Some of these are the behemoths that made their big rise in the ‘80s and ‘90s. We’re talking about the Adobes, Intuits, IBMs, Amazons, Googles, Microsofts, and Salesforces of the world.

The Data

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The Tech Companies Index visualizes one big question: how gracefully have these mature tech companies managed their relationships online? Out of the 100 companies on PwC’s original list, 96% have public Twitter accounts. Moreover, 54% of the followers of the average company in this index have tweeted something in the past 90 days. Compare the same number to the Global Brands Index (53%).

There are many more insights to glean, so we invite you to go check out the index and see how these legacy tech companies are doing on Twitter. If you’re feeling more adventurous, visit the Dashboard to compare your own account to this index.

Next Steps

In professional baseball, we have seen the rise of “Moneyball” — great franchises now build winning teams through rigorous data analysis (OPS, PECOTA, etc), paying less attention to headline-grabbing stats like Home Runs or ERAs.

We want to bring that same ethos to brand management, where marketers and strategists work round the clock trying to crack the code on how to develop relationships online and build brand equity. We want the SocialRank Index to become Moneyball for Brands– great marketing teams building winning campaigns through a more sophisticated analysis of social data.

If you are interested in what we are building, please reach out to us ([email protected]) or me ([email protected]) with any ideas of metrics to track or indexes to build.