socialrank

New Feature Alert: Word + Hashtag Search Filter

Since the new year, we’ve released a bunch of new features at SocialRank with great success. New sorting options, building lists and revamps of the design of SocialRank. While it has been available for a few weeks in the product, we wanted to write up a little bit about a new filter – the Word (and Hashtag) Search filter.

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The Word + Hashtag filter lets you find followers who have included a certain words or hashtags in any of their tweets or posts. This gives you some important context that is missing when using only the bio keyword search.

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For example – I’m a huge New York Knicks fan. I don’t have the word “Knicks” in my bio but I tweet about the Knicks all the time. So if you are looking for followers that talk about a certain topic – using the Word Search filter is the best way to find them.

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Like the Bio Keyword search, you can enter multiple words and either look for them as “Search for any words” (the equivalent of looking for X OR Y OR Z) or “Search for all words” (the equivalent of looking for X AND Y AND Z).

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We also have added something called “Most Used Words and Hashtags” to each profile under the bio information and action items. Here you can see the most common words and hashtags used by that individual follower, along with the frequency that they’ve used it. If you search for a specific word it will show that first in the most used words and hashtags. This can be useful to help understand what a follower is talking about the most.

There are a lot of amazing things you can do with your audience once you find the right people. The Word Filter helps you better segment and find them.

As always, hit us up at [email protected] if you have any questions, comments, requests, jokes, concerns – we want to hear it all!

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Using SocialRank To Build Lists

We like to think of SocialRank, the product, as having three pieces – identifying your followers, segmenting your followers, and then “doing things” with your followers.

We are really good at the first and second part of the equation. The third part, what to do once you find the right people, is something we are focused on improving. Today we are releasing one of the improvements: the ability to build lists on SocialRank.

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Currently we have three things you can do once you find people on SocialRank. You can a) privately communicate via Direct Message, b) Export to a CSV file, and c) Save the Search.

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Lists is not that different than a Saved Search except that you can add and remove results. For example, if you search for people that have the word Engineer in their bio and live in NYC, you may find that you have 18 people who fit that criteria. But if you don’t like a result, for whatever reason, in Saved Searches there is nothing you can do. In Lists, however, you can add and remove individual results (by checking and unchecking).

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Once you build a list and are in view mode, you can even slice and dice those followers. So for example, if you take your Engineer in NYC list and want to see which one of those has the word Entrepreneur in their bio as well, you can dig deeper into your list.

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Another note about List functionality: you can build Lists across accounts.

Lists are great but they are really stepping stones to tons of things we want to let you do with your followers. You’ll be seeing some new action items in SocialRank over the next few weeks/months. There are many things we want to add and we will let you know as they roll out.

As always, hit us up at [email protected] if you have any questions, comments, requests, jokes, concerns – we want to hear it all!

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SocialRank’s New Look

This past week we rolled out a new look at SocialRank. We’ve redesigned the look and experience when using SocialRank. We think you’ll really like the new stuff and might even forget how it used to look and work because of the speed and usability improvements.

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The first thing you’ll notice is that going back and forth between accounts and Intel are combined and is now on top.

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List, Exports and Saved Searches are now found on the top navigation bar. We give you the ability to see the lists, exports and saved searches from all accounts in one combined view (instead of having to go into each one to grab the those results).

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Another new update is we are now using URL schemas for accessing reports. So that you can have multiple reports open at once, which is really useful.

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We’ve moved account settings and adding linked accounts on top right drop down to simplify things.

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All the changes also apply for SocialRank Teams (you can request your domain here).

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Lastly, shout out to our design and tech team (Zhanna, Michael, Ilya and Daniel) on getting this out. It’s Yuge!

As always, hit us up at [email protected] if you have any questions, comments, requests, jokes, concerns – we want to hear it all!

socialrank

Filter By Number Of Followers Update

We’ve been making major strides at SocialRank in 2016. Working on new products and making existing products better, we’ve been trying to share something new we’ve pushed out each week.

This week we want to highlight the # of Followers filter and the update we’ve added.

The # of Followers filter let’s you filter your followers by account with a specific amount of followers. By default you see everyone that follows you.

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The old # of Followers filter would let you only move a slider from min to max. Now we’ve added the ability to enter the exact min and max. This just makes your live easier when segmenting your followers. A simple addition but very helpful to help find the right people.

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As always, hit us up at [email protected] if you have any questions, comments, requests, jokes, concerns – we want to hear it all!

socialrank

New Compare Accounts Filter: Multiple Account Comparison

We’ve been up to a lot of things at SocialRank. In January we pushed tons of new features. Some of them you’ll naturally discover yourself. We’ll do our best to highlight something new every week on the blog here.

Today’s focus is the “Compare Accounts” Filter. This filter lets you compare accounts in SocialRank at a granular level. When we first released this filter you could only compare two accounts. The new version we just pushed allows you to compare as many accounts as you’d like.

In @Nike looking at compare filter.
In @Nike looking at compare filter.

So if I’m Nike and I want to see who follows Adidas that doesn’t follow me (Nike), I can easily use the Compare Accounts filter and find those people. I can even use other filters like Bio Keyword, Activity, and more. Once I find the right segmentation, I can take that out to Twitter and actually target those exact people with a tailored audience campaign (like Facebook’s custom audiences).

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In @Nike, looking at comparing to @adidas, @reebok, @underarmour, and @puma.

With the new updates you can now take more than one account and compare. So taking the Nike example above – they can now go beyond just Nike vs. Adidas and also see who follows Under Armour, Reebok, Puma and not Nike. Then they can take that list and run the tailored audience campaign with a much larger audience.

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The results of who follows @adidas, @puma, @underarmour and @reebok and not @nike.

And that’s the new Compare Accounts filter!

As always, hit us up at [email protected] if you have any questions, comments, requests, jokes, concerns – we want to hear it all!

socialrank

Major Feature Alert: Most Engaged Context & Corresponding Tweets

Over the past few weeks we’ve built a ton of new features at SocialRank. We’ll be highlighting them in separate blog posts over the coming weeks. Today we want to show off the new feature that pulls in “context” for Most Engaged and Best Follower sorting options on Twitter.

We frequently receive questions at SocialRank about the algorithmic sorting options: Most Valuable, Most Engaged, and Best Follower. While there are definitions in our FAQ – we thought we could take Most Engaged and Best Follower to the next level by pulling in the content that your followers engaged with (thus, giving you context).

Here is what is looks like for Most Engaged and Best Follower.

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When you look at “Recent Engagement” you’ll see the number of times that follow Retweeted, Mentioned, or Replied to you in the last 14 days.

Once you click “Show Engagement Tweets” the content will drop down.

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You can scroll through it to see the context.

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And that’s it. Now you don’t need to go out of SocialRank to figure out why someone is considered an engaged follower and what they engaged with.

As always, hit us up at [email protected] if you have any questions, comments, requests, jokes, concerns – we want to hear it all!

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SocialRank for Connecting with Fans

Over the past two months we’ve been highlighting ways that individuals, brands, and agencies can use SocialRank. The use cases range from business travel and recruiting to politicians and local events.

Today we are going to talk about using SocialRank for connecting with fans. Musicians getting diehards backstage for VIP access. Authors inviting readers to stops on their book tour. Any profession that accumulates fans will find SocialRank useful for facilitating meaningful and authentic interactions.

Here are a few ways to approach using SocialRank for connecting with fans. (If you want to skip all this and just see real-life examples, click here or scroll to the bottom).

Finding your most engaged fans

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The most obvious way to connect with fans on SocialRank is by identifying your most engaged fans. Sorting your followers by “Most Engaged” will return a list of followers who have engaged with you at some point in the past 7 days (through retweets, mentions, and replies on Twitter and hearts, comments, and tags on Instagram).

Once you have your followers list sorted by “Most Engaged,” maybe you’re interested in specifying just those who are located in Chicago, where the next stop on your book tour is. To figure out who these Chicago-based fans are, use the Location filter to fine-tune this list even further.

Finding your fans with the biggest audience

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Another way to use SocialRank to connect with fans is to reach out to followers who have huge audiences themselves. You can do this by sorting by “Most Valuable” or by “Most Followed”. To really hone in those who are “public figures” in their own right, activate the Verified filter to only display verified accounts. Note: Verified filter only applies to Twitter.

What’s the logic behind this? If you want news of your next gig at Webster Hall to diffuse effectively through Twitter and Instagram, it’s useful to reach out to valuable followers. These fans can help you spread the word by letting their own followers know about the show. This tactic works well in amplifying the message when coupled with a strong marketing campaign through your own channels.

You found your followers. Now what?

Next steps from here generally break down into two paths– digital or in-person. Let’s walk through both.

Digital

This approach is the easiest and most scalable way to interact with the followers you identified in the steps above. This could be as simple as prioritizing whom to engage with on a day-to-day basis (via favorites/RTs/replies/mentions/tags).

A second, more time-intensive digital strategy is to set up digital video chats, Q&As (like reddit’s AMA), and community account takeovers (for brands or individuals). A digital connection is the new autograph, so get signing.

In-Person

This approach brings your digital footprint and gives it some real-world heft. In-person engagement is still the most authentic way to connect with your audience (duh). You can do everything from local surprise-and-delight campaigns, invitations to premieres/screenings, backstage passes, meet-and-greets, and studio sessions.

There are a lot of creative ways to blend digital and in-real-life strategies and engage your audience. Used effectively, they’ll go a long way to energize your core fanbase, as well as attract new fans.

Use Cases

That’s enough of us telling you what this would hypothetically look like. Let’s show you what people have already been doing to leverage SocialRank to engage with their audiences.

Christina Perri
In April and May, musician Christina Perri and her team found highly engaged followers on Instagram, publicly rewarding them with special treats. The results were fantastic.

 

 

 

 

Kevin Spacey

Kevin Spacey’s team recently used SocialRank to find a Napa-based fan on Twitter to invite to a concert Kevin was putting together.

 

 

Muhammad Ali
Muhammad Ali’s team used SocialRank to find three fans on Instagram and sent them some sweet Under Armour-branded Muhammad Ali tees. You can see in the comments how many people asked where they could buy these shirts.

 

We’re always hunting for interesting ways people have been using Twitter and Instagram to energize their audiences. If you have any other suggestions on how this can be done, please hit us up at [email protected]!

 

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Running a Better Smear Campaign

Last week, we wrote about how politicians can galvanize their existing social media audiences to help with turnout at local events. In startup-speak, this would be an example of retention/reactivation marketing.

This week, however, we want to talk about how politicians can acquire followers (and possibly, votes) away from their competitors. We’ll be using our Market Intel product to show you how a political campaign can use Twitter to achieve these ends.

Competitive Intelligence

Election season is inherently competitive– each candidate is jostling for position with not only the opposing party’s candidates, but also with candidates of their own party. So using social media to benchmark your audience with your competitors’ can create a huge advantage.

There are three main ways we’ve thought of using Market Intel for this type of competitive analysis:

1. Trends Comparison

 

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If you are one of the 16+ Republican candidates for the 2016 election, your social media team could run each of these accounts and use the “Compare to Another Account” filter to see to what extent followers overlap (or don’t overlap).

For example, suppose that Rand Paul’s team is going negative on Donald Trump with his commercials. To partially gauge the effectiveness of this smear campaign, the team can then see whether the overlap of followers between Paul and Trump is increasing over time (or if this overlap is decreasing in favor of Paul). This would indicate to some degree that something is working. Or maybe it just means Trump is continuing to shoot himself in the foot with his TV appearances.

2. Promoted Tweet Campaign

 

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A more direct way to use Market Intel is to run a Promoted Tweet campaign with a highly tailored audience.

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In this case, Rand Paul could tailor his messaging only to those who 1) follow both him and Trump, 2) self-identify as Latino, and 3) have Tweeted in the past 90 days (meaning that their accounts are probably not inactive). This list can then be exported to a CSV and uploaded into the Twitter Ads platform.

Hooray for better smear campaigns.

3. Running “Affiliated” Accounts

While the previous examples are more on the competitive nature of Market Intel, this use case is focused on leveraging possible “affiliated” accounts.

A candidate could see who their own Most Valuable Followers are, and then run a Market Intel report on them:

 

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Pitbull is one of Donald Trump’s Most Valuable Followers. Trump’s team could dig into Pitbull’s followers using Market Intel and filter them by keyword/interest (“conservative,” “Republican,” etc) and location (ex. a swing state or important region). This would expand Trump’s list of potential new followers.

In general, we think social media is an interesting place for candidates to find an edge for their campaigns. If you reach out to followers with good data and common-sense targeting, you won’t waste as much time on trying to get their attention. We’ve just highlighted a few ways political campaigns of all kinds use social media; we’ll keep our eyes peeled for any other interesting case studies.

 

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SocialRank for Politicians

With a contentious U.S. Presidential Race coming up, every candidate seems to searching for anything that will give them an edge on the competition. And while the race will ultimately be decided at the polls, the battle for the public’s good graces is increasingly being played out on social media and television (as is evident from The Donald).

So running a series of bland commercials and uninspired local events is probably a recipe for disaster.

There’s a huge opportunity here for political campaigns to leverage their online audiences for real world engagement. Through our work at SocialRank, we’ve seen countless brands successfully run local events through analyzing their social media follower data. Brands find a mix of their biggest, most influential, and most engaged fans in a particular city and invite them to any events their running.

We’d love to start seeing politicians do the same. Here’s how we see them accomplishing their campaign goals with SocialRank.

1. Finding Their Biggest Followers in Specific Towns

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Pundits frequently use turnout at campaign events as a proxy for how much a particular town likes a candidate. When organizing these local events and rallies, having this type of “IRL” (in real life) engagement could give a candidate the edge in a hotly contested region.

With SocialRank, you can reach out to your biggest followers in these towns. Just filter your followers by location, then sort the list by Most Valuable. Now you have a list of your biggest followers in that small district in Wisconsin that you have to win.

With this knowledge, you can Direct Message (DM) that follower on Twitter and ask them if they’d like to help spread the word about the campaign’s upcoming rally (or if they wanted to come to the event themselves).

This isn’t a new tactic– outreach and endorsement like this is common in almost industry, including politics. Yet SocialRank minimizes the search process and lets you focus more on the relationship-building aspect of your work.

2. Finding Highly-Engaged Local Supporters

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Another effective tactic: communicate with your most engaged social media followers.

On SocialRank, after you’ve filtered your followers by location, you can also sort them by Most Engaged. This organizes your follower list based on who has in the past week retweeted, favorited, replied to, and mentioned you the most. To fine-tune even further, you can apply the Bio Keyword filter (using terms such as “Republican,” “Democrat,” “conservative,” or “liberal”) to keep the signal-to-noise ratio high on your search.

When you find these local supporters, a DM or @mention from the candidate hoping to see them there can be the difference between a good turnout and great turnout. One person with 200 followers might not seem like a lot but when you find 200 people that fit the criteria, having an extra 40,000 people to megaphone a message to can add up!

3. Finding Local Press

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All of the best supporters, big and small, can do very little if you don’t have the right press coming to amplify the message. Finding reporters that follow you and are locally-based can help get the candidate’s message to the right people.

Using SocialRank, you can use the Bio Keyword filter to find followers with the word “reporter,” “editor,” “journalist,” “producer,” or “writer” in their bio to come cover the event. Sending them a DM on Twitter (and maybe even offer a 1-on-1 interview) might go a long way. Media plays a huge role in American politics, so to ignore this potential outlet would be foolish.

So there it is – three ways that politicians and their campaign staff can leverage social media to get the word out.

We’re always looking for ways to make SocialRank better. If you have any product feedback or suggestions, please don’t hesitate to hit us up at [email protected] – we really do listen!

cross-promotion

Quantifying the Performance of Brand Partnerships

Last week we released Market Intel for Twitter. This product lets you sort and filter the followers of any public Twitter account. We’ve seen people use Market Intel for everything ranging from customer acquisition and targeted advertising to market research and recruiting.

One of the features we released with Market Intel is a new filter called “Compare to Another Account.”

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This filter lets you compare two accounts and see the overlap or difference of their followers. Who follows both Audi and Mercedes? Who follows Audi, but not Mercedes? Who follows Mercedes, but not Audi?

The obvious application here is to build stronger tailored audiences for your advertising campaigns. But over the past several months, we’ve discovered another intriguing use case for this filter: quantifying the performance of cross-promotion.

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What does that mean? Let’s say two brands are partnering together — they agree to post about each other on their respective Twitter accounts.

Before these posts go out, the brands track the overlap and difference in their followers. When the promotion ends, they check the overlap and difference again. In particular, these brands can use this data to ask the following questions:

  • Did the overlap increase substantially?
  • Did the difference increase substantially?
  • Which brand contributed most to any increase in the overlap?

If the overlap in followers increased a lot, this is great news. People who previously followed just one of the brands (or neither of the brands) now follow both of them. This partnership might be one continuing for the long-term (or at the very least, it might make sense to partner again on another cross-promotion). However, there’s the possibility that one brand contributed disproportionately to this increased overlap.

With this new filter, you can effectively quantify the performance of these types of relationships.