shutterstock_125574620

SocialRank For Business Leads

When building SocialRank we didn’t realize how big of a lead machine it would be for people.

Logging in with your own account at SocialRank.com then using the “bio keyword” and “company” filter, you can search for words like “Marketing”, “CMO”, “Digital”, “Social Media” and find tons of people that you had no idea followed you (these keywords making sense if you have a business that sells to brands obviously). Once you find the right people you can easily Direct Message (DM) them. Thus beginning a conversation that can be taken to email, which might lead to a meeting or phone call. Hopefully eventually leading to closing a deal.

The prevailing idea is that because you follow something or someone on Twitter you have some sort of interest in who they are and what they are sharing. So using your personal and professional (i.e. company handle) accounts on SocialRank to find business leads is a no-brainer. Below are ways to best use the bio keyword and company filter to achieve this:

Bio Keyword Filter

Screen Shot 2015-11-09 at 5.59.04 PM

The best way to use the bio keyword filter for lead generation is by searching only by bio (this means unchecking the box of “search names & handles” and “search for similar words”). You need to decide if you want to see any word you put in (i.e. Engineer Programmer Developer) or all words (i.e. “Social Media” “Digital Marketing”). Next step is to put whatever words define the type of person you are looking for. For us it would be everything from CMO, Digital Marketing, Social Media, and more. If you are looking to find people that run the ecommerce division at prospective customers just put the word “commerce”, “ecommerce” into the bio keyword filter and you are well on your way.

Company Filter

Screen Shot 2015-11-08 at 3.20.20 PM

The Company filter grabs LinkedIn data and pulls in your followers that work at certain organizations or have certain titles at those jobs. The Company filter shows you people that currently work at that organization or have previously worked there. In the example above, I’d like to see all of my followers that work or have worked at Disney. Jacob still works there (at least according to his bio) but results like Mike and Andrea show up because they used to work at Disney.

SocialRank Market Intelligence

One last thing to mention is that while finding leads on your own account can be great – Market Intel will let you run any account on Twitter or Instagram to help you find more leads. While you won’t be able to direct message them – it could give you some names that you can find a way into getting introduced to them elsewhere. If you want to see Market Intelligence – go to SocialRank.com/MarketIntel to try it out and request a demo.

Some other ways people, brands and agencies use SocialRank are:

SocialRank for Recruiting

SocialRank for Politicians

SocialRank for Local Events

SocialRank for Journalists

SocialRank for Business Travel

SocialRank for Connecting with Fans

As always, if you have any product feedback or suggestions – please don’t hesitate to hit us up at hi@socialrank.com – we really do listen!

SocialRank Logo

The SocialRank Onboarding Documents – A Step by Step Walkthrough of How To Use SocialRank

There are many ways you can use SocialRank to better the Twitter and Instagram operations at your company or organization. To make it easier for people looking to get the most out of SocialRank, we built two onboarding documents that are comprised of step-by-step walkthroughs of the product.

The first document is SocialRank for Twitter and Instagram. This is the core document of SocialRank’s flagship product. It starts with going to SocialRank.com, logging in with your Twitter or Instagram account and takes you through all the steps of sorting, filtering, saving, exporting, and more.  

The second document is for SocialRank Market Intelligence. This document should be read after the first document. This walks through Market Intel and how to use it to its full potential.

You can get the PDFs by emailing us at Business@SocialRank.com

We plan to update the documents as we add new features.

As always if you have any product feedback or suggestions – please don’t hesitate to hit us up at hi@socialrank.com. We really do listen!

fan-connect

SocialRank for Connecting with Fans

Over the past two months we’ve been highlighting ways that individuals, brands, and agencies can use SocialRank. The use cases range from business travel and recruiting to politicians and local events.

Today we are going to talk about using SocialRank for connecting with fans. Musicians getting diehards backstage for VIP access. Authors inviting readers to stops on their book tour. Any profession that accumulates fans will find SocialRank useful for facilitating meaningful and authentic interactions.

Here are a few ways to approach using SocialRank for connecting with fans. (If you want to skip all this and just see real-life examples, click here or scroll to the bottom).

Finding your most engaged fans

most-engaged-chicago

The most obvious way to connect with fans on SocialRank is by identifying your most engaged fans. Sorting your followers by “Most Engaged” will return a list of followers who have engaged with you at some point in the past 7 days (through retweets, mentions, and replies on Twitter and hearts, comments, and tags on Instagram).

Once you have your followers list sorted by “Most Engaged,” maybe you’re interested in specifying just those who are located in Chicago, where the next stop on your book tour is. To figure out who these Chicago-based fans are, use the Location filter to fine-tune this list even further.

Finding your fans with the biggest audience

Screen Shot 2015-09-02 at 11.51.41 AM

Another way to use SocialRank to connect with fans is to reach out to followers who have huge audiences themselves. You can do this by sorting by “Most Valuable” or by “Most Followed”. To really hone in those who are “public figures” in their own right, activate the Verified filter to only display verified accounts. Note: Verified filter only applies to Twitter.

What’s the logic behind this? If you want news of your next gig at Webster Hall to diffuse effectively through Twitter and Instagram, it’s useful to reach out to valuable followers. These fans can help you spread the word by letting their own followers know about the show. This tactic works well in amplifying the message when coupled with a strong marketing campaign through your own channels.

You found your followers. Now what?

Next steps from here generally break down into two paths– digital or in-person. Let’s walk through both.

Digital

This approach is the easiest and most scalable way to interact with the followers you identified in the steps above. This could be as simple as prioritizing whom to engage with on a day-to-day basis (via favorites/RTs/replies/mentions/tags).

A second, more time-intensive digital strategy is to set up digital video chats, Q&As (like reddit’s AMA), and community account takeovers (for brands or individuals). A digital connection is the new autograph, so get signing.

In-Person

This approach brings your digital footprint and gives it some real-world heft. In-person engagement is still the most authentic way to connect with your audience (duh). You can do everything from local surprise-and-delight campaigns, invitations to premieres/screenings, backstage passes, meet-and-greets, and studio sessions.

There are a lot of creative ways to blend digital and in-real-life strategies and engage your audience. Used effectively, they’ll go a long way to energize your core fanbase, as well as attract new fans.

Use Cases

That’s enough of us telling you what this would hypothetically look like. Let’s show you what people have already been doing to leverage SocialRank to engage with their audiences.

Christina Perri
In April and May, musician Christina Perri and her team found highly engaged followers on Instagram, publicly rewarding them with special treats. The results were fantastic.

 

 

 

 

Kevin Spacey

Kevin Spacey’s team recently used SocialRank to find a Napa-based fan on Twitter to invite to a concert Kevin was putting together.

 

 

Muhammad Ali
Muhammad Ali’s team used SocialRank to find three fans on Instagram and sent them some sweet Under Armour-branded Muhammad Ali tees. You can see in the comments how many people asked where they could buy these shirts.

 

We’re always hunting for interesting ways people have been using Twitter and Instagram to energize their audiences. If you have any other suggestions on how this can be done, please hit us up at hi@socialrank.com!

 

Up-in-the-Air-2009

SocialRank for Business Travel

I love using SocialRank when I’m away on a business trip.

In the past, whenever I went to San Francisco or Los Angeles (my two normal stomping grounds), I used to just look through my Linkedin contacts to see if there’s anyone I should contact and grab lunch with.

But I realized that I’m already in touch with most of these Linkedin contacts on Twitter and Instagram. And since people typically post on Twitter and Instagram more often than they do on Linkedin, I can find more up-to-date data on these platforms.

So I started using SocialRank as well. It’s been extremely useful.

Here is a quick walkthrough of how you can use SocialRank for Business Travel:

Using the Location Filter

Screen Shot 2015-07-21 at 9.15.18 AM

The obvious first step is to use the Location filter to find people based where you’re traveling to. This could be a country, city, or even a zip code. You can use this filter simultaneously with other filters to whittle down your search results even more.

Using the Bio Keyword Filter

Screen Shot 2015-07-21 at 9.19.21 AM

The Bio Keyword Filter is by far my favorite. The information that appears in someone’s Twitter bio is information that this person chooses to identify with. This is a strong signal that helps you get more relevant results.

So if you are going to SF looking to sit down with investors/founders, you can apply the Bio Keyword Filter (in tandem with the Location Filter) to find followers who are based in the Bay Area and have “VC” or “Investor” or “Tech” in their bio.

Using the Company Filter

Screen Shot 2015-07-21 at 9.20.15 AM

The Company Filter scrapes Linkedin to search for followers based on their employment history. This is really useful when I want to find followers at a certain company or in a certain role. I could just use the Bio Keyword Filter for this, but some people don’t include employment information in their Twitter bios.

With these three filters (and a few minutes of overpriced Gogo Inflight Internet), your Rolodex might as well stay at home for your next business trip.

If you are using SocialRank in an unexpected fashion, please get in touch with us at hi@SocialRank.com! We’d love to chat.

 

cavalry-recruiting_360

SocialRank for Recruiting

Over the past few weeks we’ve been highlighting different ways brands, agencies, and professionals use SocialRank to help them with whatever their professional or organization goals are. Last week we wrote a post called SocialRank for Journalists, showing how journalists can use SocialRank to find sources for articles. Before that, we wrote a post called Using SocialRank for Local Events, highlighting the ways brands and nonprofits can use SocialRank to find people for location-based activation.

This week we want to show how companies and recruiters can use SocialRank to find quality candidates.

The first step of a strong recruiting process is often to look within your existing network of contacts. With SocialRank, we make this easy by allowing you to search your followers based on Bio Keyword and Company/Function.

Many Twitter users include words like “engineer” or “marketing” or “biz dev” in their bios to quickly sum up what they do. The Bio Keyword filter lets you search for these keywords. Easy enough.

Not everyone includes their job titles in their bio, though, which is where the Company/Function filter comes in. This filter matches the public LinkedIn accounts of your followers, so you can search for anyone with the title “Product Marketing Manager” or the company “Google” listed in their profile.

A Step-by-Step Guide to Finding Candidates

There are two ways to find candidates using SocialRank. You can either look through your own followers, or you can look through someone else’s followers (using our Market Intel product).

Finding Candidates Using Your Followers

Screen Shot 2015-07-12 at 9.14.41 PM

Say you have a growing startup and are looking for developers fluent in the Python. We’d like to think that, unless you’re a snake enthusiast, putting Python in your Twitter profile is probably in reference to the programming language.

To find all your followers who have “Python” included somewhere in their bio, you simply search using the Bio Keyword filter:

Screen Shot 2015-07-12 at 9.15.22 PM

It looks like I have 9 followers with “Python” somewhere in their bio. Now that I have these followers conveniently up on my screen, I can reach out to them via Direct Message (DM). Hopefully this results in good conversation and, ultimately, a new team member:

Screen Shot 2015-07-12 at 9.23.16 PM

Finding Candidate Using Other People’s Followers

While the most effective way to recruit is to look within your existing networks, sometimes you need to search outside of it. There’s nothing wrong with that.

Our Market Intel product (currently in beta but contact us at Hi@SocialRank.com if you want to play with it) lets you run any public Twitter account and peruse these followers to find possible candidates. Once this public Twitter account is run, the process looks almost exactly like the one we walked through above.

Screen Shot 2015-07-12 at 10.34.58 PM

Technical recruiters looking to fill a CTO position for a client will find Market Intel especially useful. You can build a robust list of potential candidates by running the accounts of highly-followed tech influencers such as @Github or @Sacca.

For each of these accounts, simply use the Bio Keyword or Company/Function filters to target terms like “CTO” or “VP of Engineering.” After you narrow down these lists, you can export them to a CSV for future use.

Unfortunately, unless these people also follow you, you can’t DM them (as per Twitter policy). However, you can Tweet at these handles, or use them as the tailored audience for a Promoted Tweet campaign.

Other Notes:

  • Each profile card on SocialRank displays where a follower is currently working (“Currently Works At”) and where they have previously worked (“Previously Worked At”).
  • We encourage you to get creative with your search queries. If you’re looking for a developer, for example, they might not identify with “developer,” but rather with “Rails” or “dev” or “full stack engineer” or “programmer” or “writing code by day” (you get the idea).

If you are using SocialRank in an unexpected fashion, please get in touch with us at hi@SocialRank.com! We’d love to chat.

1280px-Tommy_Lapid_at_Eichman_trial1961

SocialRank for Journalists

We’ve recently noticed journalists using SocialRank to find sources for upcoming stories. In hindsight, it actually makes a lot of sense – what better way to find domain experts than through a keyword search of Twitter profiles?

For example, a journalist may be preparing an opinion piece on the rise of drone technology. It’s one thing to find people sharing links and appending drone-related hashtags to their posts. But that’s generally a soft, unpredictive vote of confidence.

If someone actually includes the keyword “drone” in their profile, though, that is a much stronger signal. This person actively identifies with this specific word.

Using SocialRank’s Bio Keyword filter, a simple search for “drones” would yield all followers who have that word in their profile descriptions.

Here’s another hypothetical, this time with Bitcoin. I’m writing a piece on the future of digital currency, and I’d love to chat with someone with some experience with Bitcoin.

So I use the Bio Keyword filter, searching for “bitcoin,” and these are my results:

 

Screen Shot 2015-07-05 at 4.10.54 PM

 

I see here that Vinny Lingham is someone that is into Bitcoin and might be a great person to reach out to. I click the DM button in his profile card:

 

Screen Shot 2015-07-05 at 4.25.34 PM

 

Now I can directly hit him up to connect with him. Super simple.

h/t @EricFriedman for sparking the idea for this post.

There are tons of ways to use SocialRank and so we’ll be sharing many of these use cases with you all as we learn of them.

If you are using SocialRank in an unexpected fashion, please get in touch with us at hi@SocialRank.com! We’d love to chat.