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How To Measure Partnerships using SocialRank

We often refer to SocialRank as a blank canvas because of the endless ways our clients use the product. One of the popular use cases we’ve seen is for measuring partnerships.

If you’re looking to measure partnerships you have with an influencer, another brand, or even just looking to compare your own accounts follow the below instructions.

Step 1: Run both your account and the partner account. (Unless you have access to both accounts, you’ll need SocialRank Market Intel, which allows you to run any account.)

*pro tip: you can also set filters to analyze specific data points, ie: to track followers you’ve gained in New York you can run a search for it using the Location filter.

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Step 2: Using the Compare Accounts & Lists filter, look at the view for followers in common between the two accounts and save list as ‘@account + @partner_account overlap MM/DD/YY’

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Step 3: Set a timeline for tracking changes, i.e weekly / monthly. Then refresh each account and repeat Step 2.

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Step 4: Click on one of the lists to go into that view and then using the Compare Accounts & Lists filter again select the other list. You can then select the option to see which users you’ve gained.

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SocialRank allows you to not just see how many followers you’ve gained but also delve deeper into exactly who these followers are. Whether it’s tracking data points such as location, verification, or specific topics the audience is talking about; you can get a lot of useful insight.

As always, hit us up at hi@socialrank.com if you have any questions, comments, requests, jokes, concerns – we want to hear it all!

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Onboarding Documents For SocialRank and Market Intel – July 2016 Edition

In March we shared new versions of the SocialRank onboarding documents so that you can the most out of SocialRank. In just a few months we’ve already released tons of new features and improvements, and so we’ve also updated those documents.

You can download the newer versions of the onboarding documents through the dropbox links below (or if that isn’t working email us at business@socialrank.com and we’ll send them over)

We’ll continue to update these as we make new features and products available.

As always if you have any product feedback or suggestions – please don’t hesitate to hit us up at hi@socialrank.com. We really do listen!

Introducing SocialRank Premium

Today is a big day at SocialRank.

We’re excited to announce a new product called SocialRank Premium.

SocialRank Premium helps brands and agencies take action with their audience. For the past two years SocialRank has helped brands identify and segment their audiences. Now we help them take that pivotal next step, action, inside of SocialRank.

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We’ve found that brands and agencies want to do more with their audience but don’t have the tools to figure out who they should work with. On top of that they don’t have software to manage it (all currently done on spreadsheets). So we, basically, built software to not only find and identify the right people in your audience (what SocialRank has been till now) but also to do things with them once they’re found.

Let’s jump into the new features:

Account Summary (Available on Twitter and Instagram)

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A few months back we removed something we had called the SocialRank Dashboard. We didn’t love it and knew we could do better. We are bringing back many of its components in a new feature called Account Summary. In your account you can click a blue “Show Summary” button and see macro data on your audience. We have data, such as, Total Followers, Verified Followers, Follower Activity, Follower Distribution, Top Follower Location, Popular bio words, Popular words in posts, Popular hashtags in posts, and then Most Valuable, Most Engaged, and Best Followers.

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The neat piece to Account Summary is the ability to make queries and have the data change. For example, if I want the account summary of only my followers that have the word “Engineer” in their bio, I can rework the Account Summary for that query.

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Export to PDF (Available on Twitter and Instagram)

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This feature lets you take out Account Summary in a PDF. This is perfect for sharing with your team or printing out and bringing to a meeting.

DM Campaign (Available on Twitter only)

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This is our favorite new feature. DM Campaign gives you the ability to DM a group of people, individually, at the same time. This can be very useful when looking to invite multiple people to a special event, seeding a product to select group of followers, and more.

You can find the DM campaign button in the top navigation bar. Once in, you choose a name for your campaign, select recipients using a list or by entering the handles and enter your message.

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We have the ability to add tags (like a mail merge) to personalize the DM Campaign to the individual accounts (i.e. “Hey {firstName} as opposed to something generic). This lets you scale your one to one relationships in a meaningful way.

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Once you send the DM campaign, you can review it by clicking View Campaign.

New Filters + Other Features

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We have been releasing improved filters (new and existing), as well as making other feature advances for the past few months and they are a big part of the release today.

They range from the Word/Hashtag Search, Location, and Compare Accounts Filter to Building Lists, Seeing Context of Engagement, and tons more. Each item has a link to a blog post that corresponds with the release. You can find them all on the SocialRank Blog.

SocialRank vs. SocialRank Premium vs. SocialRank Market Intelligence

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SocialRank Premium costs $49/mo and is a self-serve subscription service.

As of today, there are three pieces to SocialRank:

SocialRank Basic (or just SocialRank) is a free service that lets you log in with your Twitter or Instagram account, pull in all of your followers, and slice and dice them by Sorting and Filtering options. All sorting and filtering options are available to use as much as you’d like. Account Summary also comes with SocialRank Basic.

SocialRank Premium is a paid subscription ($49/mo) that lets you take action with your followers. The ability to Export to CSV, Save to SocialRank, Direct Message, Follow, Build Lists, Export to PDF, DM Campaigns, and more.

SocialRank Market Intelligence is the third piece. Market Intel lets you run any account on Twitter or Instagram as if it is your own. For this product you need to reach out to us for pricing as we work to tailor it for your organization. For this product you also get SocialRank Teams, a unique URL and environment to collaborate as a team.

You can find more info about each of these at SocialRank.com/Pricing

Discount Pricing for Individuals, Nonprofits, Startups and More

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The pricing for SocialRank Premium is meant for social media managers. If you are a nonprofit, startup, journalist, celebrity, individual and have budget constraints – reach out to us at business@socialrank.com.

What’s Next?

Space shuttle Atlantis is seen as it launches from pad 39A on Friday, July 8, 2011, at NASA's Kennedy Space Center in Cape Canaveral, Fla. The launch of Atlantis, STS-135, is the final flight of the shuttle program, a 12-day mission to the International Space Station. Photo Credit: (NASA/Bill Ingalls)

When we released SocialRank Teams, we wrote about the future of SocialRank.

We’ve been mostly quiet the past 6 months building some awesome new things. We’ve really hit our stride here at SocialRank, growing every single month by over 30%.

The release today helps organizations unlock and extract all this untapped value from their audience to get the most out of social.

We will continue to build out functionality that helps brands, agencies, advertisers, better connect with their audience. We are also thinking about the next networks to add, as SocialRank works for any network where you can follow or be followed. The future of SocialRank is bright.

If you have any questions, comments, feedback – please don’t hesitate to reach out to me directly at Alex@SocialRank.com.

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SocialRank for Teams Product Walkthrough

What is SocialRank Teams?

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SocialRank for Teams allows brands, agencies, and organizations to use SocialRank and Market Intelligence in a collaborative environment. With SocialRank for Teams you can set up email address logins for all team members, set permissions for individual members, and do this from a dedicated domain (i.e. Nike.SocialRank.com, Disney.SocialRank.com, etc.)

How do I get started?

Head over to SocialRank.com/teams to request your URL and access. We will email you with set up instructions.

How does SocialRank Teams work?

SocialRank Teams combines SocialRank and Market Intel in a collaborative environment. Once the admin sets up your team, they will invite other members, set permissions, and create departments.

SocialRank Teams is meant for organizations with more than one person using SocialRank. Instead of having to share login information, you can log in with email addresses and passwords.

SocialRank Teams Set Up Walkthrough

When we set up your Team account you’ll receive the email below.

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If you follow the link to “Create Team” you’ll end up on the create admin account page (below).

This is Step 1.

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Step 2 is to give the Organization a name.

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Step 3 lets you Add Departments. You can name them after departments like Social Media, Marketing, Communications. Or you can name them after accounts your organization has (i.e. Pizza Hut account, Samsung account, etc).

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Step 4 lets you Add People. You enter the email address, choose the Department you’d like to add them to and choose the permission level you’d like to grant them (more about permission levels below).

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The last part of set-up is the email you receive as a team member to join the organization.

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SocialRank Teams Product Walkthrough

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Once your team is set up you now can dive into SocialRank and Market Intel inside of SocialRank Teams.

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When dropped into Teams, you aren’t bound by one certain account – you are in an always-Market Intel experience.

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As you add accounts they will populate in your view. You can toggle back and forth between Twitter and Instagram.

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You have three tabs – Accounts my organization has run (only if you are an admin), Accounts my department ran and Accounts I ran. This lets you dig into the accounts running in your Team much easier.

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If you click the drop down where your email address is, you’ll be able to jump into Account Settings. From there you have three tabs, Information, Accounts and the Org Users.

 

You don’t need to, but if you want to DM/Follow from SocialRank, you need to log in with those relevant accounts. You can add them by Authenticating with the UN/PW in Accounts under Settings.

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When you toggle over to your Org Users you’ll see the ability to Add New Team Members and New Departments.

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You can easily add new team members by entering their email address, choosing their department and selecting the appropriate permissions.

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You can also easily create and delete departments. Make sure to save them before going back to settings.

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This is what it looks when you’ve added a bunch of people into departments and different levels of permission.

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Lastly, there are levels of permission you can apply to people. This lets you control who has what access from your organization.

Get a live demo

Want to see it in action? Contact Alex Taub at Alex@SocialRank.com or Josh Butler at Josh@SocialRank.com to get a live demo.

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*Updated* Onboarding Documents For SocialRank and Market Intel – March Edition

In October and January we wrote about SocialRank and Market Intel onboarding documents you could request from us to get the most out of SocialRank. We’ve released even more new features and products since, so we felt it was the right time to issue an updated version. We’ll continue to update as we make new features and products available.

There are now three onboarding documents:

SocialRank for Twitter and Instagram

SocialRank Market Intelligence

SocialRank for Teams (*new*)

You can download them above by clicking through to the dropbox links (or if that isn’t working you can email us at business@socialrank.com and we’ll email them over).

As always if you have any product feedback or suggestions – please don’t hesitate to hit us up at hi@socialrank.com. We really do listen!

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*Updated* Onboarding Documents For SocialRank and Market Intel – January Edition

In October we wrote about SocialRank and Market Intel onboarding documents you could request from us to get the most out of SocialRank. We’ve released new features and products since, so we felt it was the right time to issue an updated version. We’ll continue to update as we make new features and products available.

You can download them here (or if that isn’t working you can email us at business@socialrank.com and we’ll email them over).

As always if you have any product feedback or suggestions – please don’t hesitate to hit us up at hi@socialrank.com. We really do listen!

SocialRank for Teams - Landing Page

SocialRank for Teams – Laying Down The Foundation For The Future Of SocialRank

We’re excited to announce a new product called SocialRank for Teams.

SocialRank for Teams allows brands, agencies, and organizations to use SocialRank and Market Intelligence in a collaborative environment. With SocialRank for Teams you can set up email address logins for all team members, set permissions for individual members, and do this from a dedicated domain (i.e. Nike.SocialRank.com, Disney.SocialRank.com, etc.)

Starting today brands, agencies, and organizations can request their own dedicated domain here and begin onboarding team members.

Choosing Your Team Domain

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Once you request your own dedicated domain, we will send you a link to choose your domain. Your best bet is to make the domain something everyone at your org can remember – so if you are a big company like Walmart, you should choose Walmart.SocialRank.com.

Going forward when you want to use SocialRank just head to your dedicated domain to log in.

Setting Up Your Team

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Once you’ve setup your domain, it is time to add departments or teams. Think of it as Channels on Slack. If you are someone like Adidas – you might want to have departments like @Adidas, @AdidasBasketball, @AdidasFootball, @AdidasBaseball, etc. On top of that you might want to have Social Media, Marketing, Human Resources, Analytics, Communications, Executive Team, and more.

Email Address Logins

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Once you’ve set up your departments/teams, you can now add team members. Instead of logging in with a Twitter or Instagram account – you can use your email and a password and jump right into your team environment.

Setting Permissions

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The admin of the account can set up permissions for the team. This lets you control who has access to running accounts, DM/Follow, adding Market Intel accounts, creating new departments, adding new users, adding more admins, and more.

Market Intel Out Of Beta + Beta Features

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A big piece of SocialRank for Teams is the ability to use Market Intel (the ability to run any public Twitter or Instagram through the SocialRank platform as your own) with your team. Market Intel has just come out of beta (you can request a demo here) and it keeps getting better. We’ve added new filters like the popular “Compare to another account filter” as well as new beta features that you will all get access to soon (they range from a Word/Hashtag Filter, Gender Filter, and more). You can email us at business@socialrank.com to have us turn it on for you early.

Where We Go From Here

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Over the past ten years brands, agencies, and organizations have spent countless hours and billions of dollars building massive audiences on social media. But when talking with them it is clear they don’t really know much about the people who follow them, and they aren’t doing anything with them besides broadcasting (tweeting, sharing, posting, pinning).

We believe the reason they don’t do more with their audience is they don’t have the tools to track and manage the campaigns they are running. A surprise and delight campaign here, a local event there. All of these are lost in endless spreadsheets on Excel or Google.

This is one of the reasons we built SocialRank. We want to help brands, agencies and organizations better identify, segment, and interact with their audience. Whether you are a presidential candidate looking to find your biggest follower in Iowa to invite to a rally, or a brand looking to invite their 50 most engaged followers on Instagram to a local event – SocialRank is the solution. And as of today, you can execute on these as a team.

But this is just the beginning.

This launch is a pivotal moment for SocialRank. We are putting down the foundation layer for what is to come. We are evolving from a social media analytics product to a collaborative audience management platform and CRM. We have new filters and sorting options coming out soon. After that the next steps are to add CRM capabilities and actionable items inside of SocialRank. This means letting you add notes, create lists, track campaign performance, and have scalable private communication.

As always – if you need to get in touch with us to provide feedback, product requests, or more – email us at hi@socialrank.com – we really love to hear from you all and your feedback makes it into the product in a very real way.

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SocialRank For Business Leads

When building SocialRank we didn’t realize how big of a lead machine it would be for people.

Logging in with your own account at SocialRank.com then using the “bio keyword” and “company” filter, you can search for words like “Marketing”, “CMO”, “Digital”, “Social Media” and find tons of people that you had no idea followed you (these keywords making sense if you have a business that sells to brands obviously). Once you find the right people you can easily Direct Message (DM) them. Thus beginning a conversation that can be taken to email, which might lead to a meeting or phone call. Hopefully eventually leading to closing a deal.

The prevailing idea is that because you follow something or someone on Twitter you have some sort of interest in who they are and what they are sharing. So using your personal and professional (i.e. company handle) accounts on SocialRank to find business leads is a no-brainer. Below are ways to best use the bio keyword and company filter to achieve this:

Bio Keyword Filter

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The best way to use the bio keyword filter for lead generation is by searching only by bio (this means unchecking the box of “search names & handles” and “search for similar words”). You need to decide if you want to see any word you put in (i.e. Engineer Programmer Developer) or all words (i.e. “Social Media” “Digital Marketing”). Next step is to put whatever words define the type of person you are looking for. For us it would be everything from CMO, Digital Marketing, Social Media, and more. If you are looking to find people that run the ecommerce division at prospective customers just put the word “commerce”, “ecommerce” into the bio keyword filter and you are well on your way.

Company Filter

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The Company filter grabs LinkedIn data and pulls in your followers that work at certain organizations or have certain titles at those jobs. The Company filter shows you people that currently work at that organization or have previously worked there. In the example above, I’d like to see all of my followers that work or have worked at Disney. Jacob still works there (at least according to his bio) but results like Mike and Andrea show up because they used to work at Disney.

SocialRank Market Intelligence

One last thing to mention is that while finding leads on your own account can be great – Market Intel will let you run any account on Twitter or Instagram to help you find more leads. While you won’t be able to direct message them – it could give you some names that you can find a way into getting introduced to them elsewhere. If you want to see Market Intelligence – go to SocialRank.com/MarketIntel to try it out and request a demo.

Some other ways people, brands and agencies use SocialRank are:

SocialRank for Recruiting

SocialRank for Politicians

SocialRank for Local Events

SocialRank for Journalists

SocialRank for Business Travel

SocialRank for Connecting with Fans

As always, if you have any product feedback or suggestions – please don’t hesitate to hit us up at hi@socialrank.com – we really do listen!

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Your New And Improved CSV Exports

We just pushed out a new and improved CSV export on SocialRank. CSV exports are the most popular thing that users do once they find the people from sorting and filtering. Before this update, when you exported to CSV, you would get Name, Handle, Number of Followers, Following, Tweets/Posts, and Is this account verified? (yes or no).

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Now you have the ability to choose which pieces of information you’d like to export. This ranges from Name, Handle, Bio, Location, Private/Public account, Number of Followers, Number of Following, Number of Tweets/Posts, Is Verified, Photo URL, URL, or Activity.

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On top of that we have added the ability to Export to CSV file that is in Twitter Tailored Audience format (no headers, all lowercase, and no @ sign). We’ve seen some great results when using SocialRank data for Twitter Tailored Audiences campaigns (especially around Market Intelligence).

There is a lot more coming in the next few months. If you have any ideas/comments/issues/suggestions/more don’t hesitate to email us at hello@socialrank.com

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The SocialRank Onboarding Documents – A Step by Step Walkthrough of How To Use SocialRank

There are many ways you can use SocialRank to better the Twitter and Instagram operations at your company or organization. To make it easier for people looking to get the most out of SocialRank, we built two onboarding documents that are comprised of step-by-step walkthroughs of the product.

The first document is SocialRank for Twitter and Instagram. This is the core document of SocialRank’s flagship product. It starts with going to SocialRank.com, logging in with your Twitter or Instagram account and takes you through all the steps of sorting, filtering, saving, exporting, and more.  

The second document is for SocialRank Market Intelligence. This document should be read after the first document. This walks through Market Intel and how to use it to its full potential.

You can get the PDFs by emailing us at Business@SocialRank.com

We plan to update the documents as we add new features.

As always if you have any product feedback or suggestions – please don’t hesitate to hit us up at hi@socialrank.com. We really do listen!