socialrank

Create A List Using Your Own CSV On SocialRank

We just pushed a new feature to SocialRank that lets you create a list using your own CSV file. This has been frequently requested and we are excited to add it under SocialRank’s Premium features.

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First you need to click the ‘Lists’ filter (or find it under Save & Export) and then click ‘Create A New List’. Enter a name for your list and then choose ‘Import Twitter / Instagram handles from CSV file.’

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Then simply attach the CSV file. Be sure to attach a single column CSV file with no header column and case-sensitive @handles only. It will take a few minutes depending on the size of list, but once you upload it you will now have a list based on your CSV.

As always, hit us up at hi@socialrank.com if you have any questions, comments, requests, jokes, concerns – we want to hear it all!

Introducing SocialRank Premium

Today is a big day at SocialRank.

We’re excited to announce a new product called SocialRank Premium.

SocialRank Premium helps brands and agencies take action with their audience. For the past two years SocialRank has helped brands identify and segment their audiences. Now we help them take that pivotal next step, action, inside of SocialRank.

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We’ve found that brands and agencies want to do more with their audience but don’t have the tools to figure out who they should work with. On top of that they don’t have software to manage it (all currently done on spreadsheets). So we, basically, built software to not only find and identify the right people in your audience (what SocialRank has been till now) but also to do things with them once they’re found.

Let’s jump into the new features:

Account Summary (Available on Twitter and Instagram)

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A few months back we removed something we had called the SocialRank Dashboard. We didn’t love it and knew we could do better. We are bringing back many of its components in a new feature called Account Summary. In your account you can click a blue “Show Summary” button and see macro data on your audience. We have data, such as, Total Followers, Verified Followers, Follower Activity, Follower Distribution, Top Follower Location, Popular bio words, Popular words in posts, Popular hashtags in posts, and then Most Valuable, Most Engaged, and Best Followers.

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The neat piece to Account Summary is the ability to make queries and have the data change. For example, if I want the account summary of only my followers that have the word “Engineer” in their bio, I can rework the Account Summary for that query.

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Export to PDF (Available on Twitter and Instagram)

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This feature lets you take out Account Summary in a PDF. This is perfect for sharing with your team or printing out and bringing to a meeting.

DM Campaign (Available on Twitter only)

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This is our favorite new feature. DM Campaign gives you the ability to DM a group of people, individually, at the same time. This can be very useful when looking to invite multiple people to a special event, seeding a product to select group of followers, and more.

You can find the DM campaign button in the top navigation bar. Once in, you choose a name for your campaign, select recipients using a list or by entering the handles and enter your message.

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We have the ability to add tags (like a mail merge) to personalize the DM Campaign to the individual accounts (i.e. “Hey {firstName} as opposed to something generic). This lets you scale your one to one relationships in a meaningful way.

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Once you send the DM campaign, you can review it by clicking View Campaign.

New Filters + Other Features

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We have been releasing improved filters (new and existing), as well as making other feature advances for the past few months and they are a big part of the release today.

They range from the Word/Hashtag Search, Location, and Compare Accounts Filter to Building Lists, Seeing Context of Engagement, and tons more. Each item has a link to a blog post that corresponds with the release. You can find them all on the SocialRank Blog.

SocialRank vs. SocialRank Premium vs. SocialRank Market Intelligence

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SocialRank Premium costs $49/mo and is a self-serve subscription service.

As of today, there are three pieces to SocialRank:

SocialRank Basic (or just SocialRank) is a free service that lets you log in with your Twitter or Instagram account, pull in all of your followers, and slice and dice them by Sorting and Filtering options. All sorting and filtering options are available to use as much as you’d like. Account Summary also comes with SocialRank Basic.

SocialRank Premium is a paid subscription ($49/mo) that lets you take action with your followers. The ability to Export to CSV, Save to SocialRank, Direct Message, Follow, Build Lists, Export to PDF, DM Campaigns, and more.

SocialRank Market Intelligence is the third piece. Market Intel lets you run any account on Twitter or Instagram as if it is your own. For this product you need to reach out to us for pricing as we work to tailor it for your organization. For this product you also get SocialRank Teams, a unique URL and environment to collaborate as a team.

You can find more info about each of these at SocialRank.com/Pricing

Discount Pricing for Individuals, Nonprofits, Startups and More

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The pricing for SocialRank Premium is meant for social media managers. If you are a nonprofit, startup, journalist, celebrity, individual and have budget constraints – reach out to us at business@socialrank.com.

What’s Next?

Space shuttle Atlantis is seen as it launches from pad 39A on Friday, July 8, 2011, at NASA's Kennedy Space Center in Cape Canaveral, Fla. The launch of Atlantis, STS-135, is the final flight of the shuttle program, a 12-day mission to the International Space Station. Photo Credit: (NASA/Bill Ingalls)

When we released SocialRank Teams, we wrote about the future of SocialRank.

We’ve been mostly quiet the past 6 months building some awesome new things. We’ve really hit our stride here at SocialRank, growing every single month by over 30%.

The release today helps organizations unlock and extract all this untapped value from their audience to get the most out of social.

We will continue to build out functionality that helps brands, agencies, advertisers, better connect with their audience. We are also thinking about the next networks to add, as SocialRank works for any network where you can follow or be followed. The future of SocialRank is bright.

If you have any questions, comments, feedback – please don’t hesitate to reach out to me directly at Alex@SocialRank.com.

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Market Intelligence Comes Out Of Beta

After a year in private beta, SocialRank Market Intelligence is ready for its public launch.

Market Intel is everything SocialRank already does, organizing your Twitter followers and giving you control of sorting and filtering them by location, interests, engagement, and influence.

Except now you can do that with any public Twitter account you want. Want to see Coca-Cola’s, eBay’s, or your competitor’s followers? That’s what Market Intel lets you do.

In this post, we’re going to roll up our sleeves and dig into Market Intel — what it is, how to use it, and why we think it’s going to change the way brands think about “social media strategy.

SocialRank Market Intelligence for Twitter

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Market Intel is very simple. Enter the handle you want to take over and, voila, it starts running. This handle could be one with over 10 million followers, or it could be your reclusive neighbor’s dog’s Twitter account. As long as the account is public and has more than 5 followers, it will run.

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Once the account processes, you’ll have full access to followers of their account. You can do all the filtering, sorting, saving, and exporting you want.

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Here are all of @Pepsi’s 2.8M followers, organized by Most Followed. For some strange reason, I’m really interested in finding only the followers who are based in New York, are verified accounts, and have the name Jimmy.

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It turns out that the only verified Jimmy in New York that follows @Pepsi is none other than Jimmy Fallon. This search took me less than five seconds.

Obviously this is a silly application of our filtering and sorting, but it shows the insane granularity of the Market Intel product.

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For more practical applications, imagine you are desperately in need of hiring a senior Python developer. In Market Intel, you could run accounts for the numerous tech companies (see example of @Github above) or blogs that an experienced developer might be following. A few minutes of sorting and filtering later, you now have a robust list of self-identified Python developers that you can reach out to or tailor your advertising to.

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Alternatively, let’s say you’re a marketer at a major sports brand that’s launching a new flight of shoes. You might follow a similar line of logic and target ads at Knicks fans who like shoes.

This level of granularity lets you know exactly whom you’re ads are being targeted at, and why. Which frees up your creative team to actually, you know, create.

Comparing Accounts Filter

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One of the new features we are releasing with the launch of Market Intel is the Account Comparison filter.

We saw a lot of beta testers exporting followers of multiple handles, hopping into Excel, and performing annoying VLookUp functions to compare the overlap and difference of accounts.

With the comparison filter, all of this is taken care of for you in-platform. We’ve visualized it for you because Venn diagrams are great.

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The green overlap region selects followers that two handles share in common with each other. You can then filter through these followers even more specifically using the other various filters (Bio Keyword, Location, etc).

Of course, with a simple click on the corresponding circle, you can also select followers who either 1) follow another account but don’t follow you, or 2) follow you but not that other account.’

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Use Cases

The possible use cases for Market Intel are wide and varied. We try our best to stay out of your way, so the platform remains very open-ended to allow for creativity.

Here are two ways we’ve seen Market Intel used:

1) Promoted Tweet campaigns with highly tailored audiences

In the beginning of 2014, Twitter released some updates to Paid Products. Now you can run an advertising campaign targeted to a specified list of email addresses and Twitter handles.

The catch is that if you want to do it well, you need to provide Twitter with those emails or handles. To compile these handles, as we mentioned earlier, some brands have been exporting followers on Twitter, running time-consuming Excel functions to clean up the list, and then feeding it back into Twitter’s Ads platform.

Our Account Comparison filter takes care of the Excel jiu jitsu in mere seconds. Now all you need to do is export the list back into your campaign.

We’re so confident that when done right Market Intel makes campaigns perform better that we are currently using it to promote the product’s public launch. We’ll report back on its performance in a future article.

2) Detailed demographic and psychographic research for agencies

What we’ve seen countless times are agencies using Market Intel in preparation to pitch a new potential client.

For example, one agency was pitching a well-known female-focused athletic brand. They decided to use Market Intel to run some research on the brand and the competitive landscape it occupies.

The agency weaved this data into their presentation, showing their deep knowledge of the brand. The presentation left a strong impression on the brand; the agency ultimately won the brand’s business.

SocialRank Market Intelligence for Instagram

While we are only releasing Market Intel for Twitter today, we are happy to also announce that Market Intel will be ready for Instagram very soon.

We are letting people begin requesting access as of today here. Beta access will begin very soon.

Where the Puck’s Headed (and Other Cliches)

We spend a lot of time speaking with marketers at big brands and agencies. Market Intel is the brainchild of all of these conversations we’ve had.

Digital marketing and social media teams (at both brands and agencies) are exasperated. They’ve been optimizing their content for sharing, posting it at all the right times, and building aggressive editorial schedules.

Yet at our meetings, we see stress and concern that this isn’t enough. The weekly metrics on engagement and conversion rates from click to buy don’t add up to the effort they’ve been putting in.

We’ve had an inkling that maybe this is because not enough time has been spent thinking about the who.

Who exactly are you trying to resonate with? Who’s already listening to you? Who’s already sharing your stuff with their audience?

Once brands can more accurately focus on the who, they can more excitedly work on the what- the part of their day that got them pumped up in the first place about their line of work. Market Intel speeds up this process and makes it more effective.

Darren Herman, VP at Mozilla, wrote a piece several months back that echoed a similar sentiment. As technology makes marketing spend more targeted and more effective, Herman wrote, the creative part of this business will flourish:

I saw the future and it isn’t in media buying.

I saw the future and it is in media.

I saw the future and it is in creative.

This is a big day for us. We are excited to get Market Intel out the door and into your hands. Take it out for a test ride and let us know if you have any questions.

If you have any product feedback or suggestions – please don’t hesitate to hit us up at hi@socialrank.com – we really do listen!

 

Where SocialRank Is Going (Building In Public)

May was a big month for SocialRank. We had four major milestones.

1) We announced that we closed $1M to grow SocialRank.

2) We announced the ability to request early-access to SocialRank Market Intelligence, which gives brands the ability to run any handle on Twitter through the SocialRank platform to see that handle’s most engaged,valuable, and best followers. In June we will be letting select brands into the product.

3) We announced that over 5,000 brands have used SocialRank since our February launch.

4) We hired an awesome head of design, Zhanna. She is front-end developer and UX/UI designer who previously worked at Digital Ocean and Quirky.

So where is SocialRank going? That is a great question. To understand where we are going, we need to explain where we have come from. We purposefully launched a simple tool back in February to get brands using it. After all, it is just a list!  A list of your followers, sorted by value (MVF), engagement (MEF), and a combo (BF). Heck we only show you your top 10 or top 100 if you are paid. Unless you are a self-starter (a bunch of brands are) there wasn’t much you could use the tool for besides coming back to see if you had new big followers.

But this is going to change very soon and for the better. We are now working on a new and (visually) improved SocialRank that should be released sometime the end of June/beginning of July that will show you all of your followers. Showing you all shouldn’t be a premium feature, it should be the basic offering. On top of that we will be including the most requested feature, deep filtering. We are working on that right now. Filtering will allow you to filter in and out things like Verified status, Location, Identity (celebrity, mommy blogger, etc.), Interests (Sports, Movies, Music, etc.), and more.

SocialRank will help brands slice and dice their followers, starting with Twitter but soon after Instagram. We are at the beginning stages of thinking about what we will be offering for Instagram. We would have done it sooner, but we took the feedback from brands and users in the past four months and decided to build the design and infrastructure to support any network first before adding the next social platform. We think each network is very different (for example: Instagram is visual with no linking – all dead links) and want to do each one right and not just have every network for the sake of having it.

SocialRank the product is going the direction of CRM for your followers on social media. Sprinkle in a little SocialRank Market Intelligence (running other handles) and you have one powerful tool.

I’ll leave you with a closer look at what is coming for SocialRank. Below is a design look at what is coming, as well as what a brand can theoretically do with SocialRank Market Intelligence.

The set-up: Imagine a movie studio like 20th Century Fox wanted to do better social research for a movie like X-Men: Days of Future Past (which was a pretty awesome movie). Fox only has access to @XMenMovies, but to get people into the theaters they should be doing things like targeting the followers of the stars in the movie. In this case, wouldn’t it be vital to know who engages with Hugh Jackman, Patrick Stewart, Ian McKellan, Stan Lee, Ellen Page, and others on Twitter? You can even take it a step further: why not check out who engages with @Marvel, other popular movies like Batman, Spiderman, Captain America, Superman. Run the biggest comic-book/superhero-related handles out there. The opportunities are endless. We are excited.

 

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SocialRank Market Intelligence

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Today we are announcing a new product from SocialRank called SocialRank Market Intelligence. SocialRank Market Intelligence gives brands the ability to run any handle on Twitter through the SocialRank platform and see that handle’s most engaged, valuable, and best followers.

To give a little sample of what I found from playing with the tool, I ran @ElonMusk‘s report, because why not? Here is a screenshot of his Top 3 MVF’s (Eike Batista – look him upManu Ginobili, and Joseph Gordon-Levitt). Pretty cool.

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This has been the #1 most requested feature by brands using SocialRank. The majority of companies who have requested this tool plan to use it in one of the following ways:

1) Competitive analysis. This is the obvious use case and will be made very easy with SocialRank Market Intelligence. Instead of going to your competitor’s profile page on Twitter.com and sifting through their followers (all public) to then see if that follower engaged with the brand (RT, Fav, @ mention, etc), our platform makes it easy for these brands to have this information in a clean, central location.

2) Recruiting, HR or talent management. If a major magazine publisher is considering two celebrities on the cover of their magazine and are evaluating their reach and fan base, running their SocialRank reports and having another piece of information on the talent is key. In addition, brands might find that their most engaged follower is someone who could even work at the company. You never know…

3) Industry/vertical analysis. Similar to the competitive analysis, SocialRank Market Intelligence can shed insight on themes in your broader industry. For example, let’s say you are a movie studio with an impending release of a horror film. You use SocialRank Market Intelligence to run the top 10 horror entities reports. Then you cross reference these reports to find a group of people to target advertising toward, or do some direct outreach.

Today (along with our funding announcement) we are beginning to allow brands to request early access here.

SocialRank Premium users will jump to the top of the list of companies we let use the Market Intelligence feature. We plan to introduce pricing once the product is ready for general availability.

Using SocialRank, Export Your Best Followers List On Twitter To RebelMouse

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Two weeks ago we quietly added a highly requested feature, which is exporting your MVF, MEF, and Best Followers to Twitter lists. This is a premium feature but a very simple thing you can do to better understand the people following you on Twitter.

Well now with RebelMouse you can take that private or public list you made (we default to private) to pull it into your RebelMouse page and display the tweets (filtering through hashtags or something else).

I set up SocialRank’s RebelMouse page to filter our MVF, MEF, BF’s with the hashtag #MEF, #MVF, #BestFollower and #FirstFollower. Check it out here.

Here is step by step instruction to set this up for your RebelMouse page:

1) Log into SocialRank with your company handle.

2) After your report runs, head to one of the pages (BF, MVF, or MEF) and click “Export List to Twitter” (you have to be a premium user, but if you’d like to test out premium, hit me up at Alex@SocialRank.co and I’ll temporarily upgrade you).

3) Decide how you want to export (private or public and All or just BF, MVF, or MEF) and export! If you have any problems email Alex@SocialRank.co.

4) Go to RebelMouse and create an account or log in.

5) Once in, head to Content Sources and enter it in. For instance, if you were trying to add this Twitter list https://twitter.com/soulcycle/instructors, you’d just add @soulcycle/instructors in the Twitter area of the Content & Feeds tab. You can also add a hashtag filter to the list, and only tweets with the hashtag will appear on your page. If you have any trouble with this, please shoot RebelMouse a note at early@rebelmouse.com.

Tada! You now can display your best, most valuable, and most engaged followers on Twitter onto your RebelMouse page.