socialrank

Find Your Most Loyal Followers

Brand loyalty is often hard to determine on social media. A good place to start are your oldest followers. These are the people that followed you from the beginning; through your good posts and bad.

Using SocialRank’s Chronological (Oldest First) sorting option you can find your most loyal followers. The Chronological (Oldest First) sorting option shows users in the order of your oldest to newest followers.

screen-shot-2016-11-21-at-1-11-45-pm

A lot brands find this feature useful for loyalty programs or product giveaways. For example, if Nike wanted to give out new sneakers to select followers, they could use the Chronological (Oldest First) sorting option to find their most loyal followers and reward them. This creates really authentic social engagement with a brand’s audience.

As always, hit us up at [email protected] if you have any questions, comments, requests, jokes, concerns – we want to hear it all!

socialrank

Find Your Biggest Followers That Have Engaged With You

You have your most valuable followers and your most engaged followers, but what if you wanted to know which of your biggest followers have also engaged with you?

screen-shot-2016-11-10-at-12-28-13-pm

Using the SocialRank ‘Best Follower’ sorting option you can easily view your followers in order of value plus engagement. On Twitter it looks at the engagement with your tweets in the past 14 days, and on Instagram it looks at the engagement with your photos in the past 45 days.

Best Follower is a combination of the Most Valuable and Most Engaged sorting options. Most Engaged is based on Retweets, Replies, Mentions on Twitter and Likes, Comments, Tags on Instagram. Most Valuable is based on total followers, following/follower ratio and total engagement. Best Follower essentially takes all these factors into account.

This is especially useful for brands that want to look at both value and engagement at once. For example, let’s say a celebrity with 20M followers has retweeted a brand once or twice, they may not show up on the brands Most Engaged view (at least not until a few pages in,) because there are super fans that are constantly engaging. However, with Best Follower sorting, the celebrity would be pushed up on the list based on their value plus engagement.

As always, hit us up at [email protected] if you have any questions, comments, requests, jokes, concerns – we want to hear it all!

socialrank

Save DM Campaign Draft

We recently released an update for DM Campaigns on SocialRank. You’re now able to save a DM Campaign as a draft.

draft-dm

 

Before this update you had to make sure you had the final draft ready in order to use the DM Campaign feature. Now you can work on your DM Campaign locally on SocialRank and save it as a draft.

 
As always, hit us up at [email protected] if you have any questions, comments, requests, jokes, concerns – we want to hear it all!

socialrank

Scheduled DM Campaign

At SocialRank, we’re constantly thinking of ways to improve our product. Recently, we released an update for DM Campaigns. You are now able to create your DM messaging ahead of time and schedule it to run later.

This is especially useful if you want a DM campaign to run first thing in the morning; now you don’t need to rush and risk making mistakes.  

In order to schedule a DM campaign, simply click on Schedule (optional): – and select the date and time.

schedule-dm
Stay tuned for upcoming posts on a lot of the changes we recently pushed. As always, hit us up at [email protected] if you have any questions, comments, requests, jokes, concerns – we want to hear it all!

socialrank

Account Summary Is Back

That awkward moment when a feature is used so much that it crashes the system. And so, we temporarily removed the Account Summary feature in order to work on making it better and faster than before.

SocialRank provides very granular data, but with Account Summary you get to see a snapshot of all your followers or a search query you’ve made. Data points include: Follower Activity, Follower Distribution, Top Follower Locations, Popular bio words, Popular words in posts, and Popular hashtags in posts.

We’ve brought it back and also added two new data points – popular cashtags and popular emojis.

screen-shot-2016-09-27-at-11-59-16-am
If there’s a data point we currently don’t have that would be interesting or useful for you, let us know. Hit us up at [email protected] with your requests and feedback!

socialrank

New Feature: Keyword Exclusion

Recently we released an update for the ‘Bio Keyword,’ and ‘Words, Hashtags, & Emojis’ filters on SocialRank. You are now able to do an exclusionary search using both of these filters.

What this means is that when you enter a keyword you can select an option that will exclude results that have said keyword. In order to do this simply select “Search for none of these words” under the “Show search options” tab.

keyword exclusion

Consider this example- you’re Equinox and are rewarding your most engaged NY followers with a discounted membership. A lot of your employees are following you, so you want an easy way to remove them from the results view without having to customize a list manually. In order to do this, you’d add the filter for New York, and then in ‘Bio Keyword’ search “Equinox Trainer” and select the option to exclude these users.

As always, hit us up at [email protected] if you have any questions, comments, requests, jokes, concerns – we want to hear it all!

socialrank

New Sorting Option – Sorting By Term Frequency

Using SocialRank you’re able to sort your followers in a number of different ways. Sorting enables you to rearrange followers in a way that actually makes sense and isn’t arbitrary.

We’ve released a new sorting option – ‘Term Frequency’ which is tied to the ‘Words, Hashtags, & Emojis’ filter. When searching through followers using this filter, we had a number of requests asking to see who used the searched term the most. With this sorting option, you’re able to do just that.

Screen Shot 2016-08-31 at 11.52.15 AM

For example I’m running an event that has a specific hashtag -let’s say #NYFW- and I want to find people that are interested in the event. I’d want to see who’s posting about it the most – and now I can do that using the ‘Term Frequency’ sorting.

Screen Shot 2016-08-31 at 11.45.30 AM

It’s pretty simple to do – first run the search using the ‘Words, Hashtags, & Emojis’ filter, and then select the ‘Term Frequency’ option under sorting. On the individual profile card, you’ll see exactly how many times the person has posted.

Screen Shot 2016-08-31 at 11.50.13 AM

As always, hit us up at [email protected] if you have any questions, comments, requests, jokes, concerns – we want to hear it all!

socialrank

New and Lost Followers

Recently we released an update for the Comparison Filter that allows you to compare lists on SocialRank. The ability to compare lists has quickly become a favorite amongst our clients with many different use cases.  

We wanted to share a step by step guide for a hack that we thought to be very useful. Whether you’re a company looking to measure success of a campaign or an individual trying to track your new and lost followers, you can use the Comparison Filter (in conjunction with building Lists) to do so.

Step 1: Create a list.

If you’re looking at new and lost followers on your account as a whole, you’d simply add all the followers to the list, but if you’d like to take a look a specific segment ie – followers in a certain location, use the the filters to curate your list.

I.e. – @Nike Followers in NY July

Screen Shot 2016-08-25 at 11.22.55 AM

 

Step 2: Refresh your SocialRank account.

Every time you create a new list to compare against, it’s important to refresh the account first so the new followers / lost followers can be updated. Make sure the account has finished refreshing before comparing.

Screen Shot 2016-08-25 at 11.23.42 AM

 

Step 3: Create the ‘new’ list.

I.e – @Nike Followers in NY August

Screen Shot 2016-08-25 at 11.23.27 AM

Step 4: Compare both lists using ‘Compare Accounts and Lists’ filter.

Under lists, select the first list which will drop you into that list view. Using the ‘Compare Accounts and Lists’ filter select the new list.

I.e- To see new followers select the option “On @Nike Followers in NY August list & not on @Nike Followers in NY July list”

To see lost followers select the option “On @Nike Followers in NY July list & not on @Nike Followers in NY August list”

Screen Shot 2016-08-25 at 11.29.02 AM

 

It’s useful to be able track the quality of new followers, and enables you to get a better understanding of how successful a campaign has been.
As always, hit us up at [email protected] if you have any questions, comments, requests, jokes, concerns – we want to hear it all!

socialrank

SocialRank Webinar – September 15th 2016

When we talk about how to use SocialRank, we always approach it as if it were a blank canvas. There’s already so many different use cases, and everyday we learn something new. It’s important to us that our clients get the most out of the platform, and for us to constantly innovate, and make the product better.

In our effort to do this, we’ll be doing informational webinars. We will be hosting our first webinar on September 15th 2016 at 4PM EST. We’ll be sharing some best practices, and will also have a few of our clients share how they’ve used the platform.

If you’re interested in attending – simply fill out this google form and we’ll send over the details. Let us know if there are topics you want us to cover and we’ll try to incorporate it in this one (if not, we’ll make sure to include in future webinar sessions.)

As always, hit us up at [email protected] if you have any questions, comments, requests, jokes, concerns – we want to hear it all!