socialrank

Find Your Most Loyal Followers

Brand loyalty is often hard to determine on social media. A good place to start are your oldest followers. These are the people that followed you from the beginning; through your good posts and bad.

Using SocialRank’s Chronological (Oldest First) sorting option you can find your most loyal followers. The Chronological (Oldest First) sorting option shows users in the order of your oldest to newest followers.

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A lot brands find this feature useful for loyalty programs or product giveaways. For example, if Nike wanted to give out new sneakers to select followers, they could use the Chronological (Oldest First) sorting option to find their most loyal followers and reward them. This creates really authentic social engagement with a brand’s audience.

As always, hit us up at [email protected] if you have any questions, comments, requests, jokes, concerns – we want to hear it all!

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Find Your Biggest Followers That Have Engaged With You

You have your most valuable followers and your most engaged followers, but what if you wanted to know which of your biggest followers have also engaged with you?

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Using the SocialRank ‘Best Follower’ sorting option you can easily view your followers in order of value plus engagement. On Twitter it looks at the engagement with your tweets in the past 14 days, and on Instagram it looks at the engagement with your photos in the past 45 days.

Best Follower is a combination of the Most Valuable and Most Engaged sorting options. Most Engaged is based on Retweets, Replies, Mentions on Twitter and Likes, Comments, Tags on Instagram. Most Valuable is based on total followers, following/follower ratio and total engagement. Best Follower essentially takes all these factors into account.

This is especially useful for brands that want to look at both value and engagement at once. For example, let’s say a celebrity with 20M followers has retweeted a brand once or twice, they may not show up on the brands Most Engaged view (at least not until a few pages in,) because there are super fans that are constantly engaging. However, with Best Follower sorting, the celebrity would be pushed up on the list based on their value plus engagement.

As always, hit us up at [email protected] if you have any questions, comments, requests, jokes, concerns – we want to hear it all!

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Deep Dive Into New Features: DM Campaigns

Back when we launched SocialRank Premium, we also introduced the DM Campaign feature. DM Campaign is only available for our Premium and Market Intel clients. You can upgrade to Premium or reach out about Market Intel here.

DM Campaigns enable you to scale one on one interactions with your followers on Twitter. You can send personalized messages to a group of individuals all at once rather than having to do the tedious process of copy and paste.

Brands love DM Campaigns and find it to be useful for inviting followers to special events, giving them products before they come out, surprise and delight campaigns, and other campaigns that provide value. We don’t recommend using DM Campaign for things that don’t provide value for your followers. For example, sharing content (that could otherwise be tweeted,) asking for retweets, etc.

Imagine you’re Nike, you have a new concept store launching in Los Angeles and you want to invite 200 of your most engaged followers in LA to shop before the grand opening. You would use SocialRank to build a list of these most engaged followers, and then go a step further by taking action on the list you’ve built through DM Campaign.   

You can find the ‘DMs’ tab on the top navigation bar. Choose a name for your campaign, select recipients using a list you’ve built or by entering the individual handles and lastly, enter your message. You can also attach a media file to your DM.

 

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You can add tags (like a mail merge) to personalize the DM Campaign to the individual accounts (i.e. “Hey {firstName}” as opposed to something generic.) This lets you add a personal touch to your DM campaign and scale in a meaningful way. If you enter a tag incorrectly it will be highlighted in red – you can copy and paste from the ‘Available tags’ section just to be safe.

 

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Currently, we’ve capped it at 10 recipients, but if you need an increase simply click ‘(request recipients increase),’ let us know how many, and a brief description of the campaign.

Once you’ve sent your DM Campaign, click the DM tab. The Message Center provides an overview of all your campaigns. To see details of each campaign click  ‘View Campaign.’ You can see the status of each individual DM (Pending, Finished, or Failed.) You can also pause the campaign while it’s running; this is useful when you’ve spotted an error on a campaign being sent to a large group. (DM’s go out about 1 per second.)

 

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We’re already thinking of features to add so you can get the most out of DM Campaigns on SocialRank. We think it would be very beneficial to be able to measure a campaign, track response rates, and pull in the responses.

If you think that would be useful or have any other ideas and thoughts on DM Campaigns (or anything really) let us know at [email protected]!

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Market Intelligence Comes Out Of Beta

After a year in private beta, SocialRank Market Intelligence is ready for its public launch.

Market Intel is everything SocialRank already does, organizing your Twitter followers and giving you control of sorting and filtering them by location, interests, engagement, and influence.

Except now you can do that with any public Twitter account you want. Want to see Coca-Cola’s, eBay’s, or your competitor’s followers? That’s what Market Intel lets you do.

In this post, we’re going to roll up our sleeves and dig into Market Intel — what it is, how to use it, and why we think it’s going to change the way brands think about “social media strategy.

SocialRank Market Intelligence for Twitter

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Market Intel is very simple. Enter the handle you want to take over and, voila, it starts running. This handle could be one with over 10 million followers, or it could be your reclusive neighbor’s dog’s Twitter account. As long as the account is public and has more than 5 followers, it will run.

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Once the account processes, you’ll have full access to followers of their account. You can do all the filtering, sorting, saving, and exporting you want.

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Here are all of @Pepsi’s 2.8M followers, organized by Most Followed. For some strange reason, I’m really interested in finding only the followers who are based in New York, are verified accounts, and have the name Jimmy.

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It turns out that the only verified Jimmy in New York that follows @Pepsi is none other than Jimmy Fallon. This search took me less than five seconds.

Obviously this is a silly application of our filtering and sorting, but it shows the insane granularity of the Market Intel product.

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For more practical applications, imagine you are desperately in need of hiring a senior Python developer. In Market Intel, you could run accounts for the numerous tech companies (see example of @Github above) or blogs that an experienced developer might be following. A few minutes of sorting and filtering later, you now have a robust list of self-identified Python developers that you can reach out to or tailor your advertising to.

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Alternatively, let’s say you’re a marketer at a major sports brand that’s launching a new flight of shoes. You might follow a similar line of logic and target ads at Knicks fans who like shoes.

This level of granularity lets you know exactly whom you’re ads are being targeted at, and why. Which frees up your creative team to actually, you know, create.

Comparing Accounts Filter

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One of the new features we are releasing with the launch of Market Intel is the Account Comparison filter.

We saw a lot of beta testers exporting followers of multiple handles, hopping into Excel, and performing annoying VLookUp functions to compare the overlap and difference of accounts.

With the comparison filter, all of this is taken care of for you in-platform. We’ve visualized it for you because Venn diagrams are great.

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The green overlap region selects followers that two handles share in common with each other. You can then filter through these followers even more specifically using the other various filters (Bio Keyword, Location, etc).

Of course, with a simple click on the corresponding circle, you can also select followers who either 1) follow another account but don’t follow you, or 2) follow you but not that other account.’

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Use Cases

The possible use cases for Market Intel are wide and varied. We try our best to stay out of your way, so the platform remains very open-ended to allow for creativity.

Here are two ways we’ve seen Market Intel used:

1) Promoted Tweet campaigns with highly tailored audiences

In the beginning of 2014, Twitter released some updates to Paid Products. Now you can run an advertising campaign targeted to a specified list of email addresses and Twitter handles.

The catch is that if you want to do it well, you need to provide Twitter with those emails or handles. To compile these handles, as we mentioned earlier, some brands have been exporting followers on Twitter, running time-consuming Excel functions to clean up the list, and then feeding it back into Twitter’s Ads platform.

Our Account Comparison filter takes care of the Excel jiu jitsu in mere seconds. Now all you need to do is export the list back into your campaign.

We’re so confident that when done right Market Intel makes campaigns perform better that we are currently using it to promote the product’s public launch. We’ll report back on its performance in a future article.

2) Detailed demographic and psychographic research for agencies

What we’ve seen countless times are agencies using Market Intel in preparation to pitch a new potential client.

For example, one agency was pitching a well-known female-focused athletic brand. They decided to use Market Intel to run some research on the brand and the competitive landscape it occupies.

The agency weaved this data into their presentation, showing their deep knowledge of the brand. The presentation left a strong impression on the brand; the agency ultimately won the brand’s business.

SocialRank Market Intelligence for Instagram

While we are only releasing Market Intel for Twitter today, we are happy to also announce that Market Intel will be ready for Instagram very soon.

We are letting people begin requesting access as of today here. Beta access will begin very soon.

Where the Puck’s Headed (and Other Cliches)

We spend a lot of time speaking with marketers at big brands and agencies. Market Intel is the brainchild of all of these conversations we’ve had.

Digital marketing and social media teams (at both brands and agencies) are exasperated. They’ve been optimizing their content for sharing, posting it at all the right times, and building aggressive editorial schedules.

Yet at our meetings, we see stress and concern that this isn’t enough. The weekly metrics on engagement and conversion rates from click to buy don’t add up to the effort they’ve been putting in.

We’ve had an inkling that maybe this is because not enough time has been spent thinking about the who.

Who exactly are you trying to resonate with? Who’s already listening to you? Who’s already sharing your stuff with their audience?

Once brands can more accurately focus on the who, they can more excitedly work on the what- the part of their day that got them pumped up in the first place about their line of work. Market Intel speeds up this process and makes it more effective.

Darren Herman, VP at Mozilla, wrote a piece several months back that echoed a similar sentiment. As technology makes marketing spend more targeted and more effective, Herman wrote, the creative part of this business will flourish:

I saw the future and it isn’t in media buying.

I saw the future and it is in media.

I saw the future and it is in creative.

This is a big day for us. We are excited to get Market Intel out the door and into your hands. Take it out for a test ride and let us know if you have any questions.

If you have any product feedback or suggestions – please don’t hesitate to hit us up at [email protected] – we really do listen!

 

How Twitter Can Solve Its Onboarding Problem (Republished)

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Before working at SocialRank, I was a bit confused as to how Twitter worked. I knew it was a place for celebrities, politicians, musicians, brands, every day people and others to discuss issues, events, and breaking news, and converse with hashtags and @ mentions. I kept seeing tweet #XYZ during TV shows or #brand on advertisements while walking down the street. When I logged on, I honestly had no idea what the trending topics meant or how to place hashtags and @ mentions in a post. One of my first days here, Alex taught me the ropes of Twitter and now I check it at least 5 times a day (probably more). So for this week’s post, we decided to point you in the direction of Alex’s article “How Twitter Can Solve Its Onboarding Problem.”