socialrank

Account Summary Is Back

That awkward moment when a feature is used so much that it crashes the system. And so, we temporarily removed the Account Summary feature in order to work on making it better and faster than before.

SocialRank provides very granular data, but with Account Summary you get to see a snapshot of all your followers or a search query you’ve made. Data points include: Follower Activity, Follower Distribution, Top Follower Locations, Popular bio words, Popular words in posts, and Popular hashtags in posts.

We’ve brought it back and also added two new data points – popular cashtags and popular emojis.

screen-shot-2016-09-27-at-11-59-16-am
If there’s a data point we currently don’t have that would be interesting or useful for you, let us know. Hit us up at [email protected] with your requests and feedback!

socialrank

Emoji Search On SocialRank

Back in March we released the Word + Hashtag filter for Twitter and it was so popular that later in June we released the feature for Instagram as well. We’re always updating features to make sure you get the most out of SocialRank – and so by popular demand we’ve added the Emoji Search for both Twitter and Instagram!

The Emoji Search filter lets you to find followers who have included specific emojis in their bio, tweets or posts.

Screen Shot 2016-07-25 at 12.22.38 PM

This can be very useful considering that emojis are often used interchangeably with words. For example, when a beauty blogger lists products they’ve used, they’ll almost always use the lipstick emoji before the name of the product. Now if I’m L’oreal and have a new lipstick line launching, this is insightful data that will help me find the right people to give samples to.

We’ve also added the most common used emojis to the individual profile cards along with the frequency. Pretty interesting for you to be able to see at a glance. Screen Shot 2016-07-27 at 10.31.52 AM

When we create new filters we’re always thinking of ways to help you better segment and find the right people. Hit us up at [email protected] if you’ve got some suggestions!

socialrank

Account Summary: In Depth Review

SocialRank is useful for getting very granular data, but what if you wanted to see a snapshot of all your followers or a search query you’ve made?

We released a new feature called “Summary,” in May, that let’s you do just that. Now you can see the macro data of your followers as well. Data points include: Follower Activity, Follower Distribution, Top Follower Locations, Popular bio words, Popular words in posts, and Popular hashtags in posts.

  • Follower Activity is the activity breakdown for your audience. This data is useful to see how active your audience is.

Screen Shot 2016-07-22 at 11.13.46 AM

  • Follower Distribution is distribution of how many followers your audience has. This data is useful to gauge the quality of your audience.

Screen Shot 2016-07-22 at 11.14.02 AM

  • Top Follower Locations is a breakdown of locations where your followers have self-identified or geo-tagged in.
  • Screen Shot 2016-07-22 at 11.14.13 AMPopular bio words, Popular words in posts, Popular hashtags in posts, are exactly what they sound like. It’s very useful for you to be able to see what your followers are talking about, and what’s important to them.

Screen Shot 2016-07-22 at 11.22.24 AM

 

This data will update as you enter different search queries.  For example, if you enter a bio keyword filter for ‘dog lovers’ which results in let’s say 100 followers, the summary tab data will be reflective of those 100 followers.

You can also export the Summary as a PDF – it’s great to have for meetings.

If there’s a data point we currently don’t have that would be interesting or useful for you, let us know. Hit us up at [email protected] with your requests and feedback!

socialrank

Create A List Using Your Own CSV On SocialRank

We just pushed a new feature to SocialRank that lets you create a list using your own CSV file. This has been frequently requested and we are excited to add it under SocialRank’s Premium features.

Screen Shot 2016-06-26 at 1.13.30 AM

First you need to click the ‘Lists’ filter (or find it under Save & Export) and then click ‘Create A New List’. Enter a name for your list and then choose ‘Import Twitter / Instagram handles from CSV file.’

Screen Shot 2016-06-26 at 1.12.06 AMScreen Shot 2016-06-26 at 1.12.46 AM

Then simply attach the CSV file. Be sure to attach a single column CSV file with no header column and case-sensitive @handles only. It will take a few minutes depending on the size of list, but once you upload it you will now have a list based on your CSV.

As always, hit us up at [email protected] if you have any questions, comments, requests, jokes, concerns – we want to hear it all!

socialrank

Feature Alert: Most Engaged Context & Corresponding Posts on Instagram

In January we released a feature that lets you see the context and corresponding tweets for your Most Engaged and Best Followers. It is one of the most useful and appreciated features, so we’ve brought the same functionality to Instagram. Today we added the ability to pull “context” for Most Engaged and Best Follower sorting options on Instagram.

We frequently receive questions at SocialRank about the algorithmic sorting options: Most Valuable, Most Engaged, and Best Follower. While there are definitions in our FAQ – we took  Most Engaged and Best Follower to the next level by pulling in the content that your followers engaged with (thus, giving you context.)

Here is what it looks like for Most Engaged and Best Follower.

Screen Shot 2016-06-09 at 10.55.10 AM

For Instagram, when you look at “Recent Engagement” you’ll see the number of times that follower commented, liked, or tagged your account in the last 14 days.

Screen Shot 2016-06-09 at 10.55.31 AM

Once you click “Show Engagement Photos” the content will drop down.

Screen Shot 2016-06-09 at 10.55.57 AM

You can scroll through it to see the context.

And that’s it. Now you don’t need to go out of SocialRank to figure out why someone is considered an engaged follower and what they engaged with.

As always, hit us up at [email protected] if you have any questions, comments, requests, jokes, concerns – we want to hear it all!

socialrank

Location Filter Updates

We just pushed a new update for our location filter that we think you’ll really like.

Screen Shot 2016-04-03 at 12.49.48 AM

First some background, it used to be that if you use the location filter, the results you got didn’t clarify why that person was showing up in said results.

 

Screen Shot 2016-04-03 at 12.49.19 AM

So if you search Los Angeles, whether the person self-identified Los Angeles in their bio or had meta data (i.e. they tweeted or posted from LA) they would show up. The problem is that if you live in New York, travel to Los Angeles and then tweet from there (with location enabled) you would show up in Los Angeles results with no context. You would probably even have New York as your location. This leads to confusion and seemingly incorrect results. There was no context.

 

Screen Shot 2016-04-03 at 12.45.15 AM

The push today makes this a lot more clear. We now give context on why someone shows up in a result. For example, if I’m a presidential candidate looking for followers in Wisconsin to come out to the primary, I definitely want people living there and not just posting from their account on a trip. Now you get the context you need to find the right people for the right things.

Screen Shot 2016-04-03 at 12.45.30 AM

In the future we’ll push more updates, letting you just see self-identified locations vs. recently posted and more.

One last thing, you need to refresh your account to see the changes to the location filter.

As always, hit us up at [email protected] if you have any questions, comments, requests, jokes, concerns – we want to hear it all!

socialrank

*Updated* Onboarding Documents For SocialRank and Market Intel – March Edition

In October and January we wrote about SocialRank and Market Intel onboarding documents you could request from us to get the most out of SocialRank. We’ve released even more new features and products since, so we felt it was the right time to issue an updated version. We’ll continue to update as we make new features and products available.

There are now three onboarding documents:

SocialRank for Twitter and Instagram

SocialRank Market Intelligence

SocialRank for Teams (*new*)

You can download them above by clicking through to the dropbox links (or if that isn’t working you can email us at [email protected] and we’ll email them over).

As always if you have any product feedback or suggestions – please don’t hesitate to hit us up at [email protected]. We really do listen!

socialrank

New Compare Accounts Filter: Multiple Account Comparison

We’ve been up to a lot of things at SocialRank. In January we pushed tons of new features. Some of them you’ll naturally discover yourself. We’ll do our best to highlight something new every week on the blog here.

Today’s focus is the “Compare Accounts” Filter. This filter lets you compare accounts in SocialRank at a granular level. When we first released this filter you could only compare two accounts. The new version we just pushed allows you to compare as many accounts as you’d like.

In @Nike looking at compare filter.
In @Nike looking at compare filter.

So if I’m Nike and I want to see who follows Adidas that doesn’t follow me (Nike), I can easily use the Compare Accounts filter and find those people. I can even use other filters like Bio Keyword, Activity, and more. Once I find the right segmentation, I can take that out to Twitter and actually target those exact people with a tailored audience campaign (like Facebook’s custom audiences).

Screen Shot 2016-02-04 at 11.00.36 AM
In @Nike, looking at comparing to @adidas, @reebok, @underarmour, and @puma.

With the new updates you can now take more than one account and compare. So taking the Nike example above – they can now go beyond just Nike vs. Adidas and also see who follows Under Armour, Reebok, Puma and not Nike. Then they can take that list and run the tailored audience campaign with a much larger audience.

Screen Shot 2016-02-04 at 11.01.08 AM
The results of who follows @adidas, @puma, @underarmour and @reebok and not @nike.

And that’s the new Compare Accounts filter!

As always, hit us up at [email protected] if you have any questions, comments, requests, jokes, concerns – we want to hear it all!

socialrank

New Feature Alert: Large Account CSV Exports Break Up

We just pushed an update to CSV file exports that had been affecting large accounts. When exporting accounts with 1M followers or more, Excel wasn’t able to open a file of that size. Really after about 900k rows Excel gets a little wonky.

So now we break up exports from large accounts into files of 800k followers (rows) and zip them up together.

There is nothing you need to do. Now exporting big accounts (for yourself or in Market Intel) is just easier!

As always, hit us up at [email protected] if you have any questions, comments, requests, jokes, concerns – we want to hear it all!

SocialRank for Teams - Landing Page

SocialRank for Teams – Laying Down The Foundation For The Future Of SocialRank

We’re excited to announce a new product called SocialRank for Teams.

SocialRank for Teams allows brands, agencies, and organizations to use SocialRank and Market Intelligence in a collaborative environment. With SocialRank for Teams you can set up email address logins for all team members, set permissions for individual members, and do this from a dedicated domain (i.e. Nike.SocialRank.com, Disney.SocialRank.com, etc.)

Starting today brands, agencies, and organizations can request their own dedicated domain here and begin onboarding team members.

Choosing Your Team Domain

SocialRank for Teams #1

Once you request your own dedicated domain, we will send you a link to choose your domain. Your best bet is to make the domain something everyone at your org can remember – so if you are a big company like Walmart, you should choose Walmart.SocialRank.com.

Going forward when you want to use SocialRank just head to your dedicated domain to log in.

Setting Up Your Team

SocialRank for Teams #2

Once you’ve setup your domain, it is time to add departments or teams. Think of it as Channels on Slack. If you are someone like Adidas – you might want to have departments like @Adidas, @AdidasBasketball, @AdidasFootball, @AdidasBaseball, etc. On top of that you might want to have Social Media, Marketing, Human Resources, Analytics, Communications, Executive Team, and more.

Email Address Logins

SocialRank for Teams #3

Once you’ve set up your departments/teams, you can now add team members. Instead of logging in with a Twitter or Instagram account – you can use your email and a password and jump right into your team environment.

Setting Permissions

SocialRank for Teams #5

The admin of the account can set up permissions for the team. This lets you control who has access to running accounts, DM/Follow, adding Market Intel accounts, creating new departments, adding new users, adding more admins, and more.

Market Intel Out Of Beta + Beta Features

Screen Shot 2015-12-09 at 1.42.48 AM

A big piece of SocialRank for Teams is the ability to use Market Intel (the ability to run any public Twitter or Instagram through the SocialRank platform as your own) with your team. Market Intel has just come out of beta (you can request a demo here) and it keeps getting better. We’ve added new filters like the popular “Compare to another account filter” as well as new beta features that you will all get access to soon (they range from a Word/Hashtag Filter, Gender Filter, and more). You can email us at [email protected] to have us turn it on for you early.

Where We Go From Here

Sukhoi_Business_Jet_(6749182907)

Over the past ten years brands, agencies, and organizations have spent countless hours and billions of dollars building massive audiences on social media. But when talking with them it is clear they don’t really know much about the people who follow them, and they aren’t doing anything with them besides broadcasting (tweeting, sharing, posting, pinning).

We believe the reason they don’t do more with their audience is they don’t have the tools to track and manage the campaigns they are running. A surprise and delight campaign here, a local event there. All of these are lost in endless spreadsheets on Excel or Google.

This is one of the reasons we built SocialRank. We want to help brands, agencies and organizations better identify, segment, and interact with their audience. Whether you are a presidential candidate looking to find your biggest follower in Iowa to invite to a rally, or a brand looking to invite their 50 most engaged followers on Instagram to a local event – SocialRank is the solution. And as of today, you can execute on these as a team.

But this is just the beginning.

This launch is a pivotal moment for SocialRank. We are putting down the foundation layer for what is to come. We are evolving from a social media analytics product to a collaborative audience management platform and CRM. We have new filters and sorting options coming out soon. After that the next steps are to add CRM capabilities and actionable items inside of SocialRank. This means letting you add notes, create lists, track campaign performance, and have scalable private communication.

As always – if you need to get in touch with us to provide feedback, product requests, or more – email us at [email protected] – we really love to hear from you all and your feedback makes it into the product in a very real way.