SocialRank for Teams - Landing Page

SocialRank for Teams – Laying Down The Foundation For The Future Of SocialRank

We’re excited to announce a new product called SocialRank for Teams.

SocialRank for Teams allows brands, agencies, and organizations to use SocialRank and Market Intelligence in a collaborative environment. With SocialRank for Teams you can set up email address logins for all team members, set permissions for individual members, and do this from a dedicated domain (i.e. Nike.SocialRank.com, Disney.SocialRank.com, etc.)

Starting today brands, agencies, and organizations can request their own dedicated domain here and begin onboarding team members.

Choosing Your Team Domain

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Once you request your own dedicated domain, we will send you a link to choose your domain. Your best bet is to make the domain something everyone at your org can remember – so if you are a big company like Walmart, you should choose Walmart.SocialRank.com.

Going forward when you want to use SocialRank just head to your dedicated domain to log in.

Setting Up Your Team

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Once you’ve setup your domain, it is time to add departments or teams. Think of it as Channels on Slack. If you are someone like Adidas – you might want to have departments like @Adidas, @AdidasBasketball, @AdidasFootball, @AdidasBaseball, etc. On top of that you might want to have Social Media, Marketing, Human Resources, Analytics, Communications, Executive Team, and more.

Email Address Logins

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Once you’ve set up your departments/teams, you can now add team members. Instead of logging in with a Twitter or Instagram account – you can use your email and a password and jump right into your team environment.

Setting Permissions

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The admin of the account can set up permissions for the team. This lets you control who has access to running accounts, DM/Follow, adding Market Intel accounts, creating new departments, adding new users, adding more admins, and more.

Market Intel Out Of Beta + Beta Features

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A big piece of SocialRank for Teams is the ability to use Market Intel (the ability to run any public Twitter or Instagram through the SocialRank platform as your own) with your team. Market Intel has just come out of beta (you can request a demo here) and it keeps getting better. We’ve added new filters like the popular “Compare to another account filter” as well as new beta features that you will all get access to soon (they range from a Word/Hashtag Filter, Gender Filter, and more). You can email us at [email protected] to have us turn it on for you early.

Where We Go From Here

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Over the past ten years brands, agencies, and organizations have spent countless hours and billions of dollars building massive audiences on social media. But when talking with them it is clear they don’t really know much about the people who follow them, and they aren’t doing anything with them besides broadcasting (tweeting, sharing, posting, pinning).

We believe the reason they don’t do more with their audience is they don’t have the tools to track and manage the campaigns they are running. A surprise and delight campaign here, a local event there. All of these are lost in endless spreadsheets on Excel or Google.

This is one of the reasons we built SocialRank. We want to help brands, agencies and organizations better identify, segment, and interact with their audience. Whether you are a presidential candidate looking to find your biggest follower in Iowa to invite to a rally, or a brand looking to invite their 50 most engaged followers on Instagram to a local event – SocialRank is the solution. And as of today, you can execute on these as a team.

But this is just the beginning.

This launch is a pivotal moment for SocialRank. We are putting down the foundation layer for what is to come. We are evolving from a social media analytics product to a collaborative audience management platform and CRM. We have new filters and sorting options coming out soon. After that the next steps are to add CRM capabilities and actionable items inside of SocialRank. This means letting you add notes, create lists, track campaign performance, and have scalable private communication.

As always – if you need to get in touch with us to provide feedback, product requests, or more – email us at [email protected] – we really love to hear from you all and your feedback makes it into the product in a very real way.

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Faster Search On SocialRank

We are always working on ways to improve the speed of SocialRank. We recently pushed a new improvement that helps run your searches 10x faster.

Previously whenever you’d sort and filter on SocialRank it would take a few seconds for the query to go through. Now it takes a few seconds the first time, but subsequent searches for the same thing will happen instantaneously. That’s because we locally store the searches in your browser and retrieve them as opposed to grabbing them from the server.

Long story short this update makes the SocialRank product better.

We have many good things coming in the next few months. As always, if you have any product feedback or suggestions – please don’t hesitate to hit us up at [email protected] – we really do listen!

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Welcome Josh Butler to SocialRank!

We’re excited to announce that Josh Butler has joined SocialRank as SVP of Sales and Revenue. Josh comes to us from Klout, where he led Sales and Klout Perks for the past 5 years.

Josh has tremendous hustle and intellectual horsepower. In just a few short weeks, we’ve already learned a lot from him about sales, partnerships, and what it takes to transform a great product into a great business.

Josh will touch all aspects of SocialRank, but his primary focus will be on building brand and agency partnerships for Market Intelligence (the ability to run any public Twitter or Instagram like it is your own) and a new product called SocialRank Engage (a more authentic and transparent form of influencer marketing for brands and agencies).

The future looks bright at SocialRank. If you are interested in joining our team – please email us at [email protected].

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Market Intelligence Comes Out Of Beta

After a year in private beta, SocialRank Market Intelligence is ready for its public launch.

Market Intel is everything SocialRank already does, organizing your Twitter followers and giving you control of sorting and filtering them by location, interests, engagement, and influence.

Except now you can do that with any public Twitter account you want. Want to see Coca-Cola’s, eBay’s, or your competitor’s followers? That’s what Market Intel lets you do.

In this post, we’re going to roll up our sleeves and dig into Market Intel — what it is, how to use it, and why we think it’s going to change the way brands think about “social media strategy.

SocialRank Market Intelligence for Twitter

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Market Intel is very simple. Enter the handle you want to take over and, voila, it starts running. This handle could be one with over 10 million followers, or it could be your reclusive neighbor’s dog’s Twitter account. As long as the account is public and has more than 5 followers, it will run.

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Once the account processes, you’ll have full access to followers of their account. You can do all the filtering, sorting, saving, and exporting you want.

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Here are all of @Pepsi’s 2.8M followers, organized by Most Followed. For some strange reason, I’m really interested in finding only the followers who are based in New York, are verified accounts, and have the name Jimmy.

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It turns out that the only verified Jimmy in New York that follows @Pepsi is none other than Jimmy Fallon. This search took me less than five seconds.

Obviously this is a silly application of our filtering and sorting, but it shows the insane granularity of the Market Intel product.

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For more practical applications, imagine you are desperately in need of hiring a senior Python developer. In Market Intel, you could run accounts for the numerous tech companies (see example of @Github above) or blogs that an experienced developer might be following. A few minutes of sorting and filtering later, you now have a robust list of self-identified Python developers that you can reach out to or tailor your advertising to.

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Alternatively, let’s say you’re a marketer at a major sports brand that’s launching a new flight of shoes. You might follow a similar line of logic and target ads at Knicks fans who like shoes.

This level of granularity lets you know exactly whom you’re ads are being targeted at, and why. Which frees up your creative team to actually, you know, create.

Comparing Accounts Filter

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One of the new features we are releasing with the launch of Market Intel is the Account Comparison filter.

We saw a lot of beta testers exporting followers of multiple handles, hopping into Excel, and performing annoying VLookUp functions to compare the overlap and difference of accounts.

With the comparison filter, all of this is taken care of for you in-platform. We’ve visualized it for you because Venn diagrams are great.

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The green overlap region selects followers that two handles share in common with each other. You can then filter through these followers even more specifically using the other various filters (Bio Keyword, Location, etc).

Of course, with a simple click on the corresponding circle, you can also select followers who either 1) follow another account but don’t follow you, or 2) follow you but not that other account.’

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Use Cases

The possible use cases for Market Intel are wide and varied. We try our best to stay out of your way, so the platform remains very open-ended to allow for creativity.

Here are two ways we’ve seen Market Intel used:

1) Promoted Tweet campaigns with highly tailored audiences

In the beginning of 2014, Twitter released some updates to Paid Products. Now you can run an advertising campaign targeted to a specified list of email addresses and Twitter handles.

The catch is that if you want to do it well, you need to provide Twitter with those emails or handles. To compile these handles, as we mentioned earlier, some brands have been exporting followers on Twitter, running time-consuming Excel functions to clean up the list, and then feeding it back into Twitter’s Ads platform.

Our Account Comparison filter takes care of the Excel jiu jitsu in mere seconds. Now all you need to do is export the list back into your campaign.

We’re so confident that when done right Market Intel makes campaigns perform better that we are currently using it to promote the product’s public launch. We’ll report back on its performance in a future article.

2) Detailed demographic and psychographic research for agencies

What we’ve seen countless times are agencies using Market Intel in preparation to pitch a new potential client.

For example, one agency was pitching a well-known female-focused athletic brand. They decided to use Market Intel to run some research on the brand and the competitive landscape it occupies.

The agency weaved this data into their presentation, showing their deep knowledge of the brand. The presentation left a strong impression on the brand; the agency ultimately won the brand’s business.

SocialRank Market Intelligence for Instagram

While we are only releasing Market Intel for Twitter today, we are happy to also announce that Market Intel will be ready for Instagram very soon.

We are letting people begin requesting access as of today here. Beta access will begin very soon.

Where the Puck’s Headed (and Other Cliches)

We spend a lot of time speaking with marketers at big brands and agencies. Market Intel is the brainchild of all of these conversations we’ve had.

Digital marketing and social media teams (at both brands and agencies) are exasperated. They’ve been optimizing their content for sharing, posting it at all the right times, and building aggressive editorial schedules.

Yet at our meetings, we see stress and concern that this isn’t enough. The weekly metrics on engagement and conversion rates from click to buy don’t add up to the effort they’ve been putting in.

We’ve had an inkling that maybe this is because not enough time has been spent thinking about the who.

Who exactly are you trying to resonate with? Who’s already listening to you? Who’s already sharing your stuff with their audience?

Once brands can more accurately focus on the who, they can more excitedly work on the what- the part of their day that got them pumped up in the first place about their line of work. Market Intel speeds up this process and makes it more effective.

Darren Herman, VP at Mozilla, wrote a piece several months back that echoed a similar sentiment. As technology makes marketing spend more targeted and more effective, Herman wrote, the creative part of this business will flourish:

I saw the future and it isn’t in media buying.

I saw the future and it is in media.

I saw the future and it is in creative.

This is a big day for us. We are excited to get Market Intel out the door and into your hands. Take it out for a test ride and let us know if you have any questions.

If you have any product feedback or suggestions – please don’t hesitate to hit us up at [email protected] – we really do listen!