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How to Get The Most Out of Account Summary Feature

When we think of SocialRank, we picture a blank canvas. There is so much you can do, and so the use cases are endless.

One of our most used feature is Account Summary.  SocialRank provides very granular data, but with Account Summary you get to see a snapshot of all your followers or a search query you’ve made. Data points include: Follower Activity, Follower Distribution, Top Follower Locations, Popular bio words, Popular words in posts, and Popular hashtags in posts, Popular cashtags and Popular emojis.

What’s great about Account Summary is that as you refresh and add different filters, the data updates for that audience. For example, if you’re Daniel Wellington and you enter a Bio Keyword search for ‘blogger,’ the macro data in Account Summary will reflect that specific demographic. This becomes very insightful and useful as you try to learn more about specific segmented audiences. Another way to use Account Summary is with a saved List. This will allow you to curate exactly who you’d like the macro level data on.

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It becomes really interesting once you try out different queries; this is where you can get creative and as specific as you want. For instance, in the above example when you’re looking at the number of people that are bloggers following you, you can see exactly what percentage of them are active, and what content they’re talking about. This will help you be smarter in your approach to build a relationship, resulting in more engagement and activity with that audience.  

There are tons of ways you can use this feature; let us know how you’re using it! If there’s a data point we currently don’t have that would be interesting or useful for you, let us know that too. Hit us up at [email protected] with your requests and feedback!

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New and Lost Followers

Recently we released an update for the Comparison Filter that allows you to compare lists on SocialRank. The ability to compare lists has quickly become a favorite amongst our clients with many different use cases.  

We wanted to share a step by step guide for a hack that we thought to be very useful. Whether you’re a company looking to measure success of a campaign or an individual trying to track your new and lost followers, you can use the Comparison Filter (in conjunction with building Lists) to do so.

Step 1: Create a list.

If you’re looking at new and lost followers on your account as a whole, you’d simply add all the followers to the list, but if you’d like to take a look a specific segment ie – followers in a certain location, use the the filters to curate your list.

I.e. – @Nike Followers in NY July

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Step 2: Refresh your SocialRank account.

Every time you create a new list to compare against, it’s important to refresh the account first so the new followers / lost followers can be updated. Make sure the account has finished refreshing before comparing.

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Step 3: Create the ‘new’ list.

I.e – @Nike Followers in NY August

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Step 4: Compare both lists using ‘Compare Accounts and Lists’ filter.

Under lists, select the first list which will drop you into that list view. Using the ‘Compare Accounts and Lists’ filter select the new list.

I.e- To see new followers select the option “On @Nike Followers in NY August list & not on @Nike Followers in NY July list”

To see lost followers select the option “On @Nike Followers in NY July list & not on @Nike Followers in NY August list”

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It’s useful to be able track the quality of new followers, and enables you to get a better understanding of how successful a campaign has been.
As always, hit us up at [email protected] if you have any questions, comments, requests, jokes, concerns – we want to hear it all!

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SocialRank Webinar – September 15th 2016

When we talk about how to use SocialRank, we always approach it as if it were a blank canvas. There’s already so many different use cases, and everyday we learn something new. It’s important to us that our clients get the most out of the platform, and for us to constantly innovate, and make the product better.

In our effort to do this, we’ll be doing informational webinars. We will be hosting our first webinar on September 15th 2016 at 4PM EST. We’ll be sharing some best practices, and will also have a few of our clients share how they’ve used the platform.

If you’re interested in attending – simply fill out this google form and we’ll send over the details. Let us know if there are topics you want us to cover and we’ll try to incorporate it in this one (if not, we’ll make sure to include in future webinar sessions.)

As always, hit us up at [email protected] if you have any questions, comments, requests, jokes, concerns – we want to hear it all!

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*Updated* Onboarding Documents For SocialRank and Market Intel – March Edition

In October and January we wrote about SocialRank and Market Intel onboarding documents you could request from us to get the most out of SocialRank. We’ve released even more new features and products since, so we felt it was the right time to issue an updated version. We’ll continue to update as we make new features and products available.

There are now three onboarding documents:

SocialRank for Twitter and Instagram

SocialRank Market Intelligence

SocialRank for Teams (*new*)

You can download them above by clicking through to the dropbox links (or if that isn’t working you can email us at [email protected] and we’ll email them over).

As always if you have any product feedback or suggestions – please don’t hesitate to hit us up at [email protected]. We really do listen!

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*Updated* Onboarding Documents For SocialRank and Market Intel – January Edition

In October we wrote about SocialRank and Market Intel onboarding documents you could request from us to get the most out of SocialRank. We’ve released new features and products since, so we felt it was the right time to issue an updated version. We’ll continue to update as we make new features and products available.

You can download them here (or if that isn’t working you can email us at [email protected] and we’ll email them over).

As always if you have any product feedback or suggestions – please don’t hesitate to hit us up at [email protected]. We really do listen!

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Comparing Two Accounts On SocialRank

One of the most popular new features on SocialRank is our “Compare to another account” filter. This lets you compare any two accounts on Twitter or Instagram to each other and see the overlap and difference of followers. 

When comparing two accounts on SocialRank you get to see the granular overlap or difference. Most other products out there will show you the overlap and difference with high-level stats, giving you just a number count. Not only does SocialRank give you a number, but we also let you see the exact accounts that overlap. On top of that, you can use other filters to dig deeper and better segment.

The “Compare to another account” filter is highly intertwined with Market Intel (the ability to run other accounts on the SocialRank platform like it’s your own). Make sure to request access here.

There are a few ways we’ve seen brands use the “Compare to another account” filter so far:

Better Tailored Audience Campaigns

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Using the “Compare to another account” filter you can build a highly-tailored database of Twitter handles to use for your Promoted Tweet campaign. Tailored audiences let you target an exact account; the catch is you need to provide an email or Twitter handle. With this filter you can better segment for your tailored audience campaign.

For example, you want to go after your competitors’ followers. You can run their account in Market Intel and see everyone that follows them and doesn’t follow you and run a tailored audience campaign to target those exact followers. We even have the ability to export to a CSV file that is made for a tailored audience campaign.

Benchmarking Against Competitors

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Another way to use the “Compare to another account” filter is to run your competitors and see how you stack up against them. Seeing how much you (i) overlap, (ii) who follows you and not them and (iii) them and not you will give you a good understanding of how you are doing. You can even use the first example to go after their audience with a tailored audience campaign.

Quantifying the Performance of Partnerships

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Let’s say two brands are partnering together — they agree to post about each other on their respective Twitter or Instagram accounts. Before these posts go out, the brands track the overlap and difference in their followers. When the promotion ends, they check the overlap and difference again. You can effectively quantify the performance of these types of relationships instead of just guesstimating it.

Valuing the Social Side of Endorsement Deals

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Social is a relativity new part of endorsement deals. It used to be all commercials and media appearances but now with social, individuals getting endorsed (and brands) have yet another outlet to share whatever their relationship is. So with the “Compare to another account” filter you can run the brand and the public figure and see the overlap of followers.

This can be looked at in two ways: 1) Strong overlap, 2) Not a strong overlap.

If you have a strong overlap (i.e. sharing 20% or more of your followers) you can make the argument that this is a good endorsement deal and the audiences are similar (i.e. KitchenAid and Gordon Ramsey).

If you have a weak overlap (i.e. sharing 5% or less of your followers) then you can make the argument that these are completely new audiences for exposure as there is virtually no overlap in followers.

These are just a few ways we’ve seen it used in the first few weeks it has been available. If you have any ideas of other ways to use it – reach out and let us know!

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SocialRank For Business Leads

When building SocialRank we didn’t realize how big of a lead machine it would be for people.

Logging in with your own account at SocialRank.com then using the “bio keyword” and “company” filter, you can search for words like “Marketing”, “CMO”, “Digital”, “Social Media” and find tons of people that you had no idea followed you (these keywords making sense if you have a business that sells to brands obviously). Once you find the right people you can easily Direct Message (DM) them. Thus beginning a conversation that can be taken to email, which might lead to a meeting or phone call. Hopefully eventually leading to closing a deal.

The prevailing idea is that because you follow something or someone on Twitter you have some sort of interest in who they are and what they are sharing. So using your personal and professional (i.e. company handle) accounts on SocialRank to find business leads is a no-brainer. Below are ways to best use the bio keyword and company filter to achieve this:

Bio Keyword Filter

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The best way to use the bio keyword filter for lead generation is by searching only by bio (this means unchecking the box of “search names & handles” and “search for similar words”). You need to decide if you want to see any word you put in (i.e. Engineer Programmer Developer) or all words (i.e. “Social Media” “Digital Marketing”). Next step is to put whatever words define the type of person you are looking for. For us it would be everything from CMO, Digital Marketing, Social Media, and more. If you are looking to find people that run the ecommerce division at prospective customers just put the word “commerce”, “ecommerce” into the bio keyword filter and you are well on your way.

Company Filter

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The Company filter grabs LinkedIn data and pulls in your followers that work at certain organizations or have certain titles at those jobs. The Company filter shows you people that currently work at that organization or have previously worked there. In the example above, I’d like to see all of my followers that work or have worked at Disney. Jacob still works there (at least according to his bio) but results like Mike and Andrea show up because they used to work at Disney.

SocialRank Market Intelligence

One last thing to mention is that while finding leads on your own account can be great – Market Intel will let you run any account on Twitter or Instagram to help you find more leads. While you won’t be able to direct message them – it could give you some names that you can find a way into getting introduced to them elsewhere. If you want to see Market Intelligence – go to SocialRank.com/MarketIntel to try it out and request a demo.

Some other ways people, brands and agencies use SocialRank are:

SocialRank for Recruiting

SocialRank for Politicians

SocialRank for Local Events

SocialRank for Journalists

SocialRank for Business Travel

SocialRank for Connecting with Fans

As always, if you have any product feedback or suggestions – please don’t hesitate to hit us up at [email protected] – we really do listen!

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The SocialRank Onboarding Documents – A Step by Step Walkthrough of How To Use SocialRank

There are many ways you can use SocialRank to better the Twitter and Instagram operations at your company or organization. To make it easier for people looking to get the most out of SocialRank, we built two onboarding documents that are comprised of step-by-step walkthroughs of the product.

The first document is SocialRank for Twitter and Instagram. This is the core document of SocialRank’s flagship product. It starts with going to SocialRank.com, logging in with your Twitter or Instagram account and takes you through all the steps of sorting, filtering, saving, exporting, and more.  

The second document is for SocialRank Market Intelligence. This document should be read after the first document. This walks through Market Intel and how to use it to its full potential.

You can get the PDFs by emailing us at [email protected]

We plan to update the documents as we add new features.

As always if you have any product feedback or suggestions – please don’t hesitate to hit us up at [email protected]. We really do listen!

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SocialRank for Business Travel

I love using SocialRank when I’m away on a business trip.

In the past, whenever I went to San Francisco or Los Angeles (my two normal stomping grounds), I used to just look through my Linkedin contacts to see if there’s anyone I should contact and grab lunch with.

But I realized that I’m already in touch with most of these Linkedin contacts on Twitter and Instagram. And since people typically post on Twitter and Instagram more often than they do on Linkedin, I can find more up-to-date data on these platforms.

So I started using SocialRank as well. It’s been extremely useful.

Here is a quick walkthrough of how you can use SocialRank for Business Travel:

Using the Location Filter

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The obvious first step is to use the Location filter to find people based where you’re traveling to. This could be a country, city, or even a zip code. You can use this filter simultaneously with other filters to whittle down your search results even more.

Using the Bio Keyword Filter

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The Bio Keyword Filter is by far my favorite. The information that appears in someone’s Twitter bio is information that this person chooses to identify with. This is a strong signal that helps you get more relevant results.

So if you are going to SF looking to sit down with investors/founders, you can apply the Bio Keyword Filter (in tandem with the Location Filter) to find followers who are based in the Bay Area and have “VC” or “Investor” or “Tech” in their bio.

Using the Company Filter

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The Company Filter scrapes Linkedin to search for followers based on their employment history. This is really useful when I want to find followers at a certain company or in a certain role. I could just use the Bio Keyword Filter for this, but some people don’t include employment information in their Twitter bios.

With these three filters (and a few minutes of overpriced Gogo Inflight Internet), your Rolodex might as well stay at home for your next business trip.

If you are using SocialRank in an unexpected fashion, please get in touch with us at [email protected]! We’d love to chat.

 

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SocialRank for Recruiting

Over the past few weeks we’ve been highlighting different ways brands, agencies, and professionals use SocialRank to help them with whatever their professional or organization goals are. Last week we wrote a post called SocialRank for Journalists, showing how journalists can use SocialRank to find sources for articles. Before that, we wrote a post called Using SocialRank for Local Events, highlighting the ways brands and nonprofits can use SocialRank to find people for location-based activation.

This week we want to show how companies and recruiters can use SocialRank to find quality candidates.

The first step of a strong recruiting process is often to look within your existing network of contacts. With SocialRank, we make this easy by allowing you to search your followers based on Bio Keyword and Company/Function.

Many Twitter users include words like “engineer” or “marketing” or “biz dev” in their bios to quickly sum up what they do. The Bio Keyword filter lets you search for these keywords. Easy enough.

Not everyone includes their job titles in their bio, though, which is where the Company/Function filter comes in. This filter matches the public LinkedIn accounts of your followers, so you can search for anyone with the title “Product Marketing Manager” or the company “Google” listed in their profile.

A Step-by-Step Guide to Finding Candidates

There are two ways to find candidates using SocialRank. You can either look through your own followers, or you can look through someone else’s followers (using our Market Intel product).

Finding Candidates Using Your Followers

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Say you have a growing startup and are looking for developers fluent in the Python. We’d like to think that, unless you’re a snake enthusiast, putting Python in your Twitter profile is probably in reference to the programming language.

To find all your followers who have “Python” included somewhere in their bio, you simply search using the Bio Keyword filter:

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It looks like I have 9 followers with “Python” somewhere in their bio. Now that I have these followers conveniently up on my screen, I can reach out to them via Direct Message (DM). Hopefully this results in good conversation and, ultimately, a new team member:

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Finding Candidate Using Other People’s Followers

While the most effective way to recruit is to look within your existing networks, sometimes you need to search outside of it. There’s nothing wrong with that.

Our Market Intel product (currently in beta but contact us at [email protected] if you want to play with it) lets you run any public Twitter account and peruse these followers to find possible candidates. Once this public Twitter account is run, the process looks almost exactly like the one we walked through above.

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Technical recruiters looking to fill a CTO position for a client will find Market Intel especially useful. You can build a robust list of potential candidates by running the accounts of highly-followed tech influencers such as @Github or @Sacca.

For each of these accounts, simply use the Bio Keyword or Company/Function filters to target terms like “CTO” or “VP of Engineering.” After you narrow down these lists, you can export them to a CSV for future use.

Unfortunately, unless these people also follow you, you can’t DM them (as per Twitter policy). However, you can Tweet at these handles, or use them as the tailored audience for a Promoted Tweet campaign.

Other Notes:

  • Each profile card on SocialRank displays where a follower is currently working (“Currently Works At”) and where they have previously worked (“Previously Worked At”).
  • We encourage you to get creative with your search queries. If you’re looking for a developer, for example, they might not identify with “developer,” but rather with “Rails” or “dev” or “full stack engineer” or “programmer” or “writing code by day” (you get the idea).

If you are using SocialRank in an unexpected fashion, please get in touch with us at [email protected]! We’d love to chat.